Back in January 2011, TomTom partnered with Nike to launch the Nike+ SportWatch GPS at CES. Today, the Netherlands-based company is releasing its own GPS watch lineup, and the first products are the TomTom Runner and the TomTom Multi-Sport.
The recent advances in wireless and sensors, in connection with the components and app development price drop, have enabled the democratization of wearable technology. The recent launches of the popular Jawbone Up and the Nike+ Fuelband are good examples of this trend which is becoming mainstream.
With the in-cars GPS receivers market going down, due to the efficiency of the smartphones in that area, TomTom had to find new revenue streams in the consumer market.
TomTom paid an extra attention to what sport-enthusiasts want to monitor when they run, bike or swim without interrupting their workout.
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By Ubergizmo. Related articles: Samsung Smartphones Drive Record Profits, LG Display Teases Its Display Lineup For CES 2013,