Fast Company has a profile on 23andMe, the de facto public face of genetic testing, that’s worth a read just for the look at the underpinnings of the science. But there’s a moment in there that teases out the gut punch that can come from that knowledge, and that’s closely related to how genetic testing in sports might look.
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Yahoo, a massive internet giant trying to recreate old glories, is looking for new markets to get in to, because the search-and-homepage game isn’t the most pluralistic market. Why not medical data? Yahoo Japan will start selling a genetic testing kit next month directly to users. It’s going to cost about 30,000 yen ($370) and you’ve got to mail your spit to a testing lab, but in exchange you’ll get hard data on your genetic suseptability to several diseases like diabetes. Apparently, Yahoo Japan isn’t doing the data for the project, only marketing the kit. But they’re not selling the kit for your health: at some point they’re going to want to enter the health-care data market.
If you read Japanese, go check out the landing page here.
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