First GHz Edition Radeon HD 7970 hits shelves, throws $699 wrench into AMD’s pricing strategy

First GHz Edition Radeon HD 7970 hits shelves, throws $699 spanner into AMD's pricing strategy

The GHz Edition was supposed to deliver a significant mid-cycle performance bump to AMD’s flagship 7970, without any attendant rise in cost. Instead, according to AnandTech, it looks like third-party vendors are looking to exploit the GE has a chance to max out every other spec in addition to the updated silicon and then charge a premium. Sapphire’s new Toxic card is a case in point — a 6GB double-helping of VRAM and a “Lethal” BIOS mode that takes base clock up to 1150MHz and memory clock to 6.4GHz (compared to 6GHz on the stock card). Those who can splutter up $699 will surely love it, but it’s no substitute for the $499 upgrade that AMD originally intended.

Filed under: ,

First GHz Edition Radeon HD 7970 hits shelves, throws $699 wrench into AMD’s pricing strategy originally appeared on Engadget on Tue, 31 Jul 2012 05:54:00 EDT. Please see our terms for use of feeds.

Permalink AnandTech  |  sourceNewegg  | Email this | Comments

AMD chops up to $50 off Radeon HD 7970, 7950 and 7870 graphics cards

AMD drops prices on Radeon HD 7000 Series graphics cards, up to xx off

The recent release of the Radeon HD 7970 Ghz Edition is having knock-on benefits further down the stack. $20 has now been shaved off the regular 7970 rrp in addition to the last discount we reported, while the 7950 is down $50 to $349 and the 7870 has also been nudged $50 deeper into the mid-range sweet spot at $249. Other cards in the line-up may also drop by some degree, although there’s no official word on those just yet. These summer prices should start having an impact in stores from today — just in time to benefit from the latest Catalyst 12.7 drivers, which promise to bring significant performance gains and hence even more tension to your NVIDIA product comparisons.

Continue reading AMD chops up to $50 off Radeon HD 7970, 7950 and 7870 graphics cards

Filed under: ,

AMD chops up to $50 off Radeon HD 7970, 7950 and 7870 graphics cards originally appeared on Engadget on Mon, 16 Jul 2012 11:39:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments