How Two Big Brand Boozes Are Moving Forward By Going Backward

How Two Big Brand Boozes Are Moving Forward By Going Backward

Original recipes are one of those things coveted most in marketing. Remember how excited everyone was about Coca-Cola Classic after the New Coke fiasco? Well, sometimes spirits-makers want to get in on that action as well, whether that means a limited-edition release like Beefeater is doing with Burrough’s Reserve, or whether it’s a complete replacement of the brand’s main product, à la Pernod Absinthe. We recently spent some time with both of these new/old products. Here’s the skinny.

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The Ancient Art of Perfect Gin: Our Visit to Beefeater and Plymouth

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Mix Up Cosmic Cocktails with Gin, Tonic, and a Black Light

I love the occasional cocktail or two, but I’ve always had to keep it at a minimum. I’ve got my reasons, with the main one being the fact that I turn beet red once I consume even a drop (okay, several drops) of alcohol-laced fluids into my system.

But I doubt I’d be able to contain myself if I came across this cosmic concoction.

As some people claim, the above is a result of Photoshop and a bit of tweaking. But you really can mix up your own glowing cocktails, with the right recipe and  a black light.

Maybe you can even achieve something similar the otherworldly looking mix in the image if you mix it slowly and shine the black light while you do. This is called the Aurora Jungle-Juice cocktail, and once everything settles down, you’ll end up with something that looks like this:

Aurora Drink

It’s basically a mix of either gin or vodka, tonic water, and Rose’s Mojito Passion or Pink Lemonade concentrate. Then add in some ice, bring your black light, and voila! Awesomeness.

You can check out the recipe here.

[via Incredible Things]