Google refreshes Shopping site with extended previews, 360-degree photos, ‘visually similar’ search

It’s set to be a holly jolly holiday season, especially if you’re keen to do your gift shopping online. Google’s browser-based Shopping tool just scored a pretty comprehensive refresh, complete with a handful of new features designed to make it easier to browse, search for and select a variety of items. A new preview pane lets you view colors, sizes and a product description, along with online and retail store availability, while an updated Shortlist tool gathers “maybe” items in a temporary cart that resides at the top of each page. You can also get a good look at everything from cameras to handbags to toys with the interactive 360-degree viewer, now available for select items. Google hopes that last tool will help deliver an “in-store feeling,” but to complete the experience, you might also want to climb aboard an RV and set up shop in a Walmart parking lot the night before Black Friday with a “free restrooms” sign on the door. Happy holidays!

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Via: The Next Web

Source: Google

Google Shopping ads go mobile for especially impulsive buyers

Google Shopping ads go mobile for especially impulsive buyers

Many of us have done some online comparison shopping while we’re standing in a physical store. Just ask Best Buy. Google, however, is betting that at least some of us want to splurge on a better deal without even leaving the search page: it’s expanding Google Shopping product listing ads to include smartphone search results. Run a relevant query and you’ll see a small block of store listings, with options to either jump right to a tempting product or visit a location-aware Google Shopping page with a wider selection. Some existing ads automatically fit the bill and should start showing immediately, but we’d expect considerably more of them as companies look to snag customers before they’ve even considered heading back home.

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Via: The Next Web

Source: Inside AdWords

Google Shopping spiffs up ahead of the holidays with Shortlists and 360-degree views

Google Shopping spiffs up ahead of the holidays with Shortlists and 360degree views

Google is getting ready for the holiday season by adding a bevy of features to its premier shopping products. The company’s web-based Shopping search tool has received a number of tweaks, including reviews from friends and discount tracking. The most visually arresting change is certainly the addition of 360-degree interactive images. Only a few retailers have uploaded the content so far, and primarily the products available are toys, but it’s a nice way to get virtually up-close and personal with the new Furby. Our favorite feature though is Shortlists, a tool that lets you create Pinterest-like collections of products, take notes on them and, if you so wish, share that list with friends and family for a collaborative shopping experience. The painfully cheesy video after the break demoes how Shortlists can help a couple work together to pick a wedding gift for a friend. It’s hardly Earth shattering, but it’s definitely a well implemented tool and you’re not limited to items found through Google Shopping. The only thing that strikes us as odd is it’s reliance on Drive’s contact sharing model, rather than Google+. Head on after the break to see it in action.

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Google Shopping spiffs up ahead of the holidays with Shortlists and 360-degree views originally appeared on Engadget on Tue, 13 Nov 2012 18:58:00 EDT. Please see our terms for use of feeds.

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