A number of organizations have pledged their support for WindMade: a new label that will be attached to products that were made using wind power.
The World Wildlife Federation and Danish wind turbine maker Vestas are among the supporters of the label. The actual technical details–i.e. specifically what it will take for a product to get the WindMade stamp of approval–haven’t been announced yet, but the goal is to increase the demand for wind energy, which is typically quite expensive.
“We hope that this will create a strong element of consumer pull, which will accelerate the pace of wind energy development globally,” Vestas’ Ditlev Engel told Reuters. A timeline for when we’ll start seeing WindMade labels has also yet to be announced.