Incident Inks Deal With Sony/ATV, EMI To Bring 2 Million Songs To The gTar

Learning to play the gTar, by Disrupt darling Incident, is about as easy as learning to ride a bike. A series of light-up LEDs, paired with an app on your smartphone, show the gTar player exactly when and where to strum to create beautiful music.

The only downside? There aren’t very many songs to choose from that are compatible with the gTar. Until today. Read More

gTar opens up iOS and Javascript SDK, adds Ableton Live compatibility

gTar opens up iOS and Javascript SDK, adds Ableton compatibility

It’s been a while since we’ve heard anything out of the gTar camp — nearly half a year in fact, when the company announced pre-orders the week of CES. This morning the Kickstarted instrument manufacturer broke the silence by announcing that it’ll be opening up its SDK for both iOS and Javascript, letting developers create apps for browsers and Apple’s mobile operating system. The learning-friendly instrument already has a bit of a head start, as it’s presently compatible with more than 150 apps, according to the company. Compatibility also extends to Ableton Live, via an “unofficial custom script” that makes it possible to use the gTar’s fretboard as a control panel for the popular DJ software.

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Disrupt Darlings GTar Talk About What Happens After You Succeed On Stage, Raise $350K, And Have To Ship Product

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Last May, Incident Tech launched the gTar, a guitar with real strings that connected to a smartphone for some amazing sound processing. In the last few months, the founder, Idan Beck and his team have been busy preparing the 800 guitars he pre-sold on Kickstarter for shipment. Theirs is a story of creativity, cool, and the next generation in music technology. I spoke with Idan briefly about his Disrupt experience and how it felt to go from zero to shipping in less than a year.

TC: So how have things been going since Disrupt?

Idan: Things have been extremely busy and going well! Shortly after disrupt we shifted our primary focus on getting the gTar into mass production out in China. While we had already been going out there for nearly a year at that point, we spent the next 6 months hammering out every issue imaginable in production and learning about how much goes into making a thousand of something.

Now we’re starting to get units out of China in batches and fulfill them out to our amazingly supportive and patient Kickstarter backers. As a result of the last 6 months the product has really improved as well, with the end result and build quality far exceeding our expectations, since as a result of production we had to make certain changes to the design and architecture of the product, allowing us to make some significant improvements to the technology, along with the direct ability to upgrade the product in the future through iPhone delivered updates as well as hardware upgrades that our customers can install themselves.

TC: Tell us about the gTar before and after Disrupt. What did you think would happen before you got on stage?

Idan: Before Disrupt the gTar was still a relatively secret project being worked on in a closet-sized office in the flatland of Santa Clara. Before that I had originally started building the product in my garage in Cupertino and after that we were bouncing around for a while (even working for a month or so on an Icelandic ferry docked in the SF bay), but once we knew we were going to Disrupt everything sort of got official. Driven by the pressure to get things right, our team pulled together a really professional looking video and presentation in a matter of weeks while gearing up for what we felt was going to be a make it or break it point for the product.

TC: Were you scared? Excited? How does it feel to launch on stage?

Idan: It’s definitely exciting and almost foreboding to get up on the stage, especially considering that you have such a short amount of time and it’s not really possible to leave much to chance. You’re somehow stuffing three years of work into such a short little moment, and hope that people understand implicitly what had to go on under the hood to make all of that happen.

It definitely has this sort of epic feel to it and we were definitely nervous as all hell. We spent every waking moment practicing and rehearsing every word and sentence we were going to say. Also, our dependence on our early stage prototype hardware was always something we were worried about. For example, the night before our presentation, Josh had to run out to get a Dremel tool that he somehow managed to find at the only open hardware store in Manhattan, so that I could make some internal tweaks for us to re-route some wires through the prototype to avoid any potential battery issues or audio problems that might pop up on stage.

That prototype is in a case now, and we’re planning to hang it up as a piece of art. It was very much a super early prototype (and the only fully functional gTar in existence at that point) and we easily had disassembled and reassembled it at least 10-20 times over those few days. In fact, we did it so much that we were ruining the screws holding on the pick guard and by the last day we only had 3 left!

TC: How many did you pre-sell that day?

Idan: We launched the project around 2PM or something and we hit our $100K Kickstarter goal in just over 11 hours so by the end of the day we had pre-sold north of 200 gTars. The project ended up raising over $350k with about 850 people pledging to get a gTar.

TC: Why didn’t you play any really smoking hot-reggae jams on stage? Like “Stir It Up?”

To be honest I think we could have chosen a better set of songs for our demos, but we were also playing it a little safe as well since we wanted to choose a song that I could play well enough knowing that I’d probably freeze up on stage. I think you can probably see my leg shaking if you look carefully enough in the video of the first presentation. We actually got a lot of feedback on that demo, so for the second presentation we did change up the songs around, which definitely was a good move.

TC: What’s next for gTar? Another version?

Idan: We’re still working hard to get a gTar into the hands of everyone that backed us on Kickstarter, and are making solid progress and getting some great positive initial feedback. We’re eagerly awaiting another large shipment that’s on its way and on the ocean as we speak. We’ll be putting some serious effort into an Android dock and app, as well as Web browser based compatibility. We have done some light conceptualizations of how other instruments would work within our platform, but are mainly focused on the gTar for the moment.

We’re working hard to continuously make the gTar a better product, and as a result of some the design changes that went into effect during production, the units we are sending out today will also have the capability to benefit from those improvements as we roll them out. This includes continued improvement to our own app, such as a deeper exploration and development of the social aspects of the product.

A few weeks ago we launched an online store that is already generating pre-orders for the spring, and we’re developing retail distribution channels for the summer and holiday seasons. We’re also looking to expand our team over the next year as well!

TC: If Disrupt were an EBay account, what would you write in the review?

Idan: I would think that the comparison is much more likened to a summer fling. It’s a short, intense, and immensely rewarding experience that ends up surprisingly thrilling for everyone involved. At the end you might not end up being number one, but the experience will change you for the better.



The Zivix Jamstik Is An Absolutely Amazing Portable MIDI Guitar For Beginners And Pros

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The surprisingly small and light Jamstik is, in short, one of the coolest things I’ve seen at CES Today. It is a MIDI guitar that is actually a musical controller. By playing and plucking the strings you can play music using synthesized sounds and it recognizes chords, notes, and nuances including bends and hammers.

“The end result is fast, accurate and cost effective to make,” said Chad Koehler, Zivix VP. The device connects to a PC or tablet and you can play it just like a regular guitar. To go up the neck you simply slap a button on the body to play higher notes.

“Our goal is to provide a platform for making music more meaningful, accessible and fun for the masses. While the Jamstik is instantly compatible with Garage Band and hundreds of other core-midi applications, we are developing apps for teaching, interactive Tab and a fun music re-mix experience,” said Koehler. The Jamstik uses IR sensors to see your fingers as you press the strings so you never have to tune the guitar and it can notify you before you tap the wrong notes. It’s a great teaching tool and a fun portable music maker.

We got the chance to sit down with the Zivix team and talk about their creation. The plan is to gain distributors here at CES and launch the product this summer. While it’s not as “guitar-like” as the similar GTar, it’s definitely an amazing addition to the world of musical gadgets.



gTar opens for pre-orders this week, shipping the week after

Here’s a fun bit of news we’re hoping doesn’t get lost in the CES deluge: Kickstarter success story Incident is finally ready to start moving on its rock ‘n roll iPhone dock, the gTar. The smartphone-friendly educational instrument is opening up for pre-orders this week, at $399 a pop. Josh from the company tells us that the first units have arrived at Incident headquarters and will start shipping next week, once all the requisite QAing is done. The iPhone 5 will also work with the device, if you’ve got the Apple adapter. A native gTar adapter, meanwhile, is coming later this year, “when Lightning connector components are made available to third-party suppliers.” Those docks can be swapped in at home by users.

Continue reading gTar opens for pre-orders this week, shipping the week after

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