Aug 15
In an effort to stick out from the crowd, advertisers often come up with clever ways to reach consumers outside the traditional world of media. These efforts come in many names and varieties: experiential, guerrilla, wild postings, the list is seemingly endless. But despite how clever many of these marketing tactics may seem, there’s almost always someone who did it first. And then there are those that someone tried a century ago that were never heard of again.
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