Instagram toughens brand guidelines to discourage lookalike services

Instagram toughens brand guidelines to discourage lookalike apps

Like many developers, Instagram defends itself against clone apps and other clear abuses of its image. However, the photo-focused social network is now cracking down on subtler variations of its branding. The company has updated its brand guidelines to forbid Instagram-compatible services from including “insta” or “gram” in their names; they also can’t use modifications of Instagram’s signature logo. These similar-looking offerings could be mistaken for officially endorsed products, according to Instagram. The firm isn’t taking any offenses lightly, either. In a notice to Luxogram that was obtained by TechCrunch, Instagram asked for a response to its concerns within 48 hours, and required both logo and name changes within a “reasonable period.” Given the abundance of third-party developers that lean on the Instagram name to lure customers, the tougher policy could spark some confusion as companies rebrand their services en masse.

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Via: TechCrunch

Source: Instagram

Google and Microsoft agree to US guidelines for fighting ads on pirate sites

Google and Microsoft agree to US guidelines for fighting ads on pirate sites

The White House isn’t happy that many counterfeiters and pirates lean on internet advertising to support their sketchy ways. Accordingly, it just teamed up with Google, Microsoft and other ad providers to create a voluntary set of best practices for cutting off funding to digital bootleggers. An ad network operator following these guidelines agrees to either warn customers or kick them out of ad programs if they’re found to be dealing primarily in ill-gotten goods. Thankfully, the accused also have a say: they can issue counter-notices and otherwise make a case for their innocence. It’s doubtful that the US guidelines will stop copyright violation overnight, but they should streamline an ad removal process that hasn’t been consistent.

[Image credit: Christopher Clay, Flickr]

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Via: The Next Web

Source: 2013 IP Practices, Google, Microsoft

US Department of Transportation posts guidelines for reducing in-car distractions

US Department of Transportation posts guidelines for reducing in-car distractions

We all know by now that directly interacting with a phone while driving is a very bad idea. There are many more potential distractions at play in a car, however, and the US Department of Transportation has just published the first phase of guidelines to help infotainment device and vehicle makers keep drivers’ eyes on the road. Many of them are logical recommendations for avoiding text, video and the web while on the move, although the federal agency suggests curbs that would surprise those with cutting-edge rides. While the DOT agrees that hands-free calls are safer, it still sees an added degree of risk from using them; it’s not a big fan of GPS systems that introduce 3D or photorealism, either, as they potentially distract from the navigation at hand. The current guidelines aren’t hard and fast rules, but it’s clear the DOT will be watching companies closely — and when the advice is just one part of a three-part series, we’d expect close scrutiny of phones and other mobile devices before too long.

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Via: Wired

Source: NHTSA

Leaked DOJ Memo Justifies Drone Strikes on US Citizens

A leaked Justice Department white paper reveals a draft legal framework which describes in detail the targeting of American citizens by drones without due process or proof of specific intent to harm. That’s terrifying. More »