We need a few good Doozers to head down to Disrupt in New York to show off your wares. You can be in any stage of the process – from pre-funding to finished product – and we’re even looking for hardware-related services. Still crowdfunding? Not a problem. We take all kinds at Hardware Alley in New York! Read More
Ayy! Angelar! How about you bring some of your hardware to New York and show it off to some amazing people? Still crowdfunding? Not a problem. We take all kinds at Hardware Alley in New York! What is Hardware Alley? It’s a celebration of hardware startups (and other cool gear makers) that features everything from robotic drones to 3D printers. We try to bring in an eclectic mix of amazing… Read More
Every year I’m given the best job a guy could ever want: planning hardware alley, a one day extravaganza of some of the best hardware I’ve ever seen. This event, which happens on the last day of Disrupt, is a crowd favorite and I’d love to feature your gear. What is Hardware Alley? It’s a celebration of hardware startups (and other cool gear makers) that features everything… Read More
TechCrunch Disrupt Europe 2013 wrapped up in Berlin yesterday, but the show lives on in memory, and in video. Here’s a look at the companies that took part in our Hardware Alley exhibition, including some familiar to TechCrunch readers like Tado and Occipital Labs.
There’s also a company that wants to put electrical vehicle chargers in every lightpost, and one that makes a Fitbit for delivery and other industrial/commercial drivers. And a car that was maybe 3D printed? I still can’t really figure it out. But I sat in it, whatever it was.
Overall, Disrupt Europe had some of the most impressive and fully-formed hardware and gadgets I’ve ever witnessed at a Hardware Alley exhibition, and I think it’s telling that we also had a hardware startup (Lock8) win the Disrupt Europe 2013 Startup Battlefield. Europe’s got gadget fever, and the only cure is more hardware startups.
Hardware Alley is my favorite part of Disrupt and we’re bringing the festivities to Berlin on October 29 when 30 lucky hardware companies can show off their wares. It is a crowd favorite and I’d love to feature your gear. You only have five days to join us!
What is Hardware Alley? It’s a celebration of hardware startups (and other cool gear makers) that features everything from robotic drones to 3D printers. We try to bring in an eclectic mix of amazing exhibitors and I think you’ll agree that our previous Alleys have been roaring successes.
We’d like you to register as a Hardware Alley exhibitor. You’ll get to exhibit on the last day of Disrupt Europe, show off your goods and get access to some of the most interesting people (and most interesting VCs) in the world. We’d love to have you. Do you have to be a hardware startup? No, but it definitely helps. We want everyone involved and we want to see what Europe is building.
All you need to demo is a laptop. TechCrunch provides you with: 30″ round cocktail table, linens, table top sign, inclusion in program agenda and website, exhibitor WiFi, and press list.
You can reserve your spot by purchasing a Hardware Alley Exhibitor Package.
If you are Kickstarting your project now or bootstrapping, please contact me at john@techcrunch.com with the subject line “HARDWARE ALLEY.” I will do my best to accommodate you but understand we have a limited number of discounts available so act quickly.
We want startups from across Europe so please let me know what you’re up to and if you’re coming. I’m very excited to see the great hardware coming out of the Old Country.
Every year I’m given the best job a guy could ever want: planning hardware alley, a one day extravaganza of some of the best hardware I’ve ever seen. This event, which happens on the last day of Disrupt, is a crowd favorite and I’d love to feature your gear.
What is Hardware Alley? It’s a celebration of hardware startups (and other cool gear makers) that features everything from robotic drones to 3D printers. We try to bring in an eclectic mix of amazing exhibitors and I think you’ll agree that our previous Alleys have been roaring successes.
We’d like you to register as a Hardware Alley exhibitor. You’ll get to exhibit on the last day of Disrupt SF, Sept 11, to show off your goods and get access to some of the most interesting people (and most interesting VCs) in the world. We’d love to have you.
All you need to demo is a laptop. TechCrunch provides you with: 30″ round cocktail table, linens, table top sign, inclusion in program agenda and website, exhibitor WiFi, and press list.
To find out more please visit our pavilion page.
You can reserve your spot by purchasing a Hardware Alley Exhibitor Package. If you can’t attend Disrupt but would like to demo on the final day use promo code: H@rdwareSF13-1day.
If you are Kickstarting your project now or bootstrapping, please contact me at john@techcrunch.com with the subject line “HARDWARE ALLEY.” I will do my best to accommodate you.
Hope to see you in SF!
Every year I’m given the best job a guy could ever want: planning hardware alley, a one day extravaganza of some of the best hardware I’ve ever seen. This event, which happens on the last day of Disrupt, is a crowd favorite and I’d love to feature your gear.
What is Hardware Alley? It’s a celebration of hardware startups (and other cool gear makers) that features everything from robotic drones to 3D printers. We try to bring in an eclectic mix of amazing exhibitors and I think you’ll agree that our previous Alleys have been roaring successes.
We’d like you to register as a Hardware Alley exhibitor. You’ll get to exhibit on the last day of Disrupt SF, Sept 11, to show off your goods and get access to some of the most interesting people (and most interesting VCs) in the world. We’d love to have you.
All you need to demo is a laptop. TechCrunch provides you with: 30″ round cocktail table, linens, table top sign, inclusion in program agenda and website, exhibitor WiFi, and press list.
To find out more please visit our pavilion page.
You can reserve your spot by purchasing a Hardware Alley Exhibitor Package. If you can’t attend Disrupt but would like to demo on the final day use promo code: H@rdwareSF13-1day.
If you are Kickstarting your project now or bootstrapping, please contact me at john@techcrunch.com with the subject line “HARDWARE ALLEY.” I will do my best to accommodate you.
Hope to see you in SF!
Chef Sleeve has been selling its iPad-protecting plastic sleeves since 2011 to keep kitchen gunk off the iPad you’re using while you cook. They also make a dishwasher-safe, non-porous chopping board with a built in iPad stand (below right), and a smaller stand in the same recycled paper composite finish. But Chef Sleeve’s grand plan is to create a range of connected devices for the kitchen that link up with an iPad app to let people track their nutrition in a highly granular, yet low hassle, way.
To that end it’s just kicked off a Kickstarter campaign for its next product: a smart Bluetooth scale, which it’s calling Smart Food Scales, that will enable people to weigh ingredients and snacks and then determine the exact amount of fat, salt, sugar, vitamins and so on in the ingredients they’re using in recipes or the snacks they’re eating at home.
“This is our first smart product. We now want to activate these pieces of hardware and take the iPad even further and enhance the experience in the kitchen,” says Chef Sleeve’s Michael Tankenoff. “The Bluetooth scale will sync up with our iOS app on iPad or iPhone. Say you’re weighing strawberries. We house the USDA database of food information, so you select strawberries. Not only will it tell you the weight, but it tells you all the nutritional information.
“For example, you’re preparing a salad — you put your bowl on the scale, add your lettuce, select lettuce, reset to zero, add your tomatoes, select tomatoes, reset to zero, keep going, build this recipe and when you’re done, now you know exactly the nutritional value of that salad that you have every day.”
As well as the health conscious and people watching their weight, Chef Sleeve envisages the scales being useful for individuals with conditions such as diabetes to help them track their sugar intake, or people with specific nutritional deficiencies who need to make sure they’re getting enough of certain vitamins in their diet.
The company is looking to raise $30,000 via its Kickstarter campaign, which runs until the end of the month. It’s showing the following prototype screenshots (below) of the planned iPad software. It also intends to open up its API at some point in the future, so that third-party developers can build apps for the smart scales — although it’s going to be careful about how it does this, as it wants to keep any other apps wholesome (scales can, after all, be used to weigh non-foodstuffs too).
After the scales, Chef Sleeve says it will look to launch other connected devices that tie back in to its iOS app to keep adding to a range of smart kitchen devices. A thermometer could be next, says CEO Santiago Merea. A chopping board with an integrated scale could also be on the cards “at some point” — but he says the company is being mindful about its mainstream consumer buyer. “We need to be careful about our demographic. We’re not going to throw rockets at them,” he told TechCrunch. “We want the design to be very homey, very crafty.”
If the uptake of the scales is strong, it could end up generating some fascinating data for Chef Sleeve — such as what, when and how people eat — which it said it will look to feed back into its product development.
“Our pledge is going to be to not store any personal information at all — because we don’t need to but we also don’t want the risk of being hacked,” said Merea. ”Food is personal… So we’re not storing any personal information but we don’t need to. With that data we can also even help our customers. It’s going to be really cool what we can do with this.”
Chef Sleeve already has stores interested in carrying the smart scales, according to Merea. It’s hoping to get into speciality kitchenware stores with the smart scales, a shift of its retail strategy which, to date, has been mostly focused on selling via Amazon (and its own website).
Meet Lumu: a digital light meter for photographers that plugs into the iPhone’s headphone jack as a smaller and smarter replacement for traditional analogue light meters. It’s used in conjunction with Lumu’s app — being demoed in prototype here at hardware alley at Disrupt NY – to help photographers figure out the best camera settings for their current location.
Lumu is not going to help you take better photos on your iPhone — it’s a tool for standalone cameras that have ISO, aperture and shutter speed parameters that can be manually set. The startup, which hails from Slovenia in Europe, plans to kick off a Kickstarter funding campaign in about a month. The Lumu device will cost $99.
“It’s the world’s smartest light meter,” says co-founder Benjamin Polovic. “The existing light meters are large, bulky and very expensive. With Lumu, the main processing is done on the iPhone, so we use the iPhone’s power. It also doesn’t use any batteries, it’s powered from the iPhone.
“You take your iPhone or your iPod and plug it in and it’s going to recognise it, and it sets all of the parameters for your unique environment. So you put in your ISO that you use in your film or your digital camera, the aperture you want to use and then it calculates the time.”
The photographer then needs to manually input the suggested settings into their camera but Polovic says the group is thinking about making a Bluetooth dongle so settings can be wirelessly sent to a digital camera. “We’re excited to get some ideas from Kickstarter when the campaign launches,” he added.
As well as showing the light level and exposure value for the current lighting conditions, the app lets users store pre-sets for individual geotagged locations so they can easily revisit them later. It will also include an auto mode, and a filter-style feature that will tell users how to achieve effects such as bokeh (background blur).
Polovic said Lumu’s hope is to inspire more people to start digging down into their camera settings. ”We love photography, we want to make it better, we want to introduce it to people who don’t necessarily know how to use cameras because they are quite complex. We want to make it simple,” he says.
The startup has been developing Lumu for about four to five months, according to Polovic. Down the line, it plans to launch an SDK so developers can create other apps using the light sensor — giving the example of an app that wakes the iPhone’s owner when it starts getting light, for instance.
Kickstarter-funded Bitponics was showing off its finished product at TechCrunch Disrupt NY’s Hardware Alley today in New York, which is shipping out to backers in the next few weeks according to company cofounder Michael Zick Doherty. The Bitponics system is a cloud-based hydroponic garden manager, complete with a web-based dashboard that’s accessible anywhere and can control every aspect crucial to the process, like the pH of the soil, temperature, light and moisture level.
The Kickstarter project from the Brooklyn-based company managed to pass its $20,000 goal back in June of last year, as people seemed drawn to the idea of a platform that takes a lot of the guesswork out of setting up and managing a hydroponic garden. It’s designed to be dead-simple, with guides for how much sun, water and nutrition your plants need. It collects data via sensors that plug into a base, which connects to your local Wi-Fi network, and then logs data in a dashboard and can send you notices when things aren’t going exactly as they should. The base has two power outlets built in which feature timers that allow you to set schedules for components like lights and pumps.
“I was working for a company called Windows Farms doing the hydroponic systems, who do the growing and the plumbing and all those aspects of it,” Doherty said of how Bitponics came up with the idea. “My issue with hydroponics is that there are a lot of things that you have to know well to be able to grow well, and there’s a lot of time put into monitoring the conditions of the plans.”
As a hardware and software platform startup, I asked what the biggest challenges Bitponics has faced in terms of actually delivering a product. Doherty said that there were challenges with manufacturing and getting that right, but that the biggest challenge was making sure the entire process was engineered correctly in terms of user experience, so that literally anyone could pick it up and use it, and grow things well.
“Probably the biggest challenge was figuring out a user flow that was something that anyone could do,” he said. “Building something that someone who had never tried hydroponics, or someone who had never touched a computer would be able to just follow these instructions and get running in a reasonable amount of time, that was a huge challenge.”
Bitponics is going to start shipping to the general public once it gets all of its backer systems out to Kickstarter supporters, when it’ll be available for $499 for the base station, with service available on a recurring subscription basis. If you’re looking for a way to manage your in-home herb or cannabis farm even when you’re away on business, this could be one to check out.
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