Hasselblad Lunar mirrorless camera to retail for $6,500

Hasselblad has plans to burn yet another hole in your pocket with an upcoming Italian designed mirrorless camera known as Hasselblad Lunar, where it is said to carry a price tag of $6,500 – which is definitely an amount not to be sneezed at. Expected to carry traditional Hasselblad state-of-the-art image capture alongside artistically stunning Italian design features, the Hasselblad Lunar was developed traditionally via the implementation of handcrafted wooden prototypes that ensures superior ergonomics as well as high-end functionality. Not only that, it must be noted that the Lunar will be able to see action in fully manual and fully automatic modes, and is not exactly the clumsiest device to figure out, but rather, it is the opposite, packing in advanced technology found in DSLRs while being a snap to use.

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By Ubergizmo. Related articles: Hasselblad TV: an online video platform aimed at photographers, Hasselblad H4X makes a brief appearance,

Hasselblad Lunar mirrorless camera hands-on

The Lunar has landed — at Photokina, at least. Hasselblad was showing off a slew of different designs for the forthcoming camera — and while we were told that its still in prototype mode (both from company reps and signage on the device itself), the camera seemed to be in mostly working order. The first thing you’ll notice, once you get past the space-age design, is the fact that the camera really does feel like a rebranded Sony NEX device slipped into a new shell, and as such, it takes those Sony e-mount lenses. And on the back, you’ll find that similar collapsible display.

That said, it really does feel quite nice in the hand — the device we played with had a leathery grip — there are a number of carbon fiber and wood options available, as well. All of this is punctuated by a metal top with large metallic knobs, and inside you’ll find an APS-C 24.3 megapixel sensor. The Lunar will start at €5,000 when it launches in Q1 of next year. And in case that’s not rich enough for your blood, you can tack a “significant” amount onto that by getting the models decked out in pricier materials.

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Hasselblad Lunar mirrorless camera hands-on originally appeared on Engadget on Tue, 18 Sep 2012 10:00:00 EDT. Please see our terms for use of feeds.

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