Nielsen: More Than One-Third of U.S. Households Have HDTVs

hdtv nielsen.jpg

It’s no secret that Americans love their TVs, but any old TV will no longer suffice.High-definition TV is quickly becoming the standard, according to a Friday report from Nielsen. As of February 2009, more than a third of U.S. households had HDTVs–up from 19.3 percent in February 2008.

“Not since color TV was introduced more than 50 years ago has a new TV technology been so rapidly adopted,” according to a Nielsen blog post.

Nielsen broke out its data by race, finding that Asian households were mostly likely to have HDTVs, at 41.8 percent, while African Americans were least likely, at 25.9 percent. About 34.3 percent of white households have HD, and 32 percent of Hispanic homes use the technology.

But lest you think that the streets will be littered with standard TV sets, Nielsen said that most people are simply relocating the older sets to bedrooms or other rooms to make room for their shiny new HDTV playthings in the living room.

“It’s clear that despite the current economic climate, HD remains on course to become the benchmark in TV viewing,” Steve McGowan, a senior vice president at Nielsen, said in a statement. “As prices of HDTVs continue to fall–a trend that might accelerate in the current environment–and circumstances such as the digital transition create new opportunities to promote the sets and programming, HDTV will continue to gain a greater foothold in U.S. television homes.”

LG Announces Worlds Thinnest 42 47 1080p LCDs

LG today announced two new ultra-thin LCDs. The 42- and 47-inch 1080p displays measure 0.23-inch, thanks to the company’s new Light Guide Sheet, which measures in at roughly half the size of standard Light Guide Plates.

The new displays weight 13.42 and 16.06-pounds for the 42 and 47-inch models–about half the weight of other models of their size. The new technology also boasts an improvement of NTSC from 72- to 80-percent.

At Last! Hackers Add CableCard Tuners to DIY PCs

CableCard PCI Card.jpgIt’s easy to get HD content on your home theater PC, but as soon as the content becomes encrypted–which increasingly more and more of it is–you’ll need a CableCard-based PC. And CableCards only come in new PCs. In other words, to get HBO on your PC you’ll need to buy a new PC. Thank god for DanITMan, who’s devised a way to hack the BIOS on your PC to make it CableCard-compliant, letting you add one of the tuners to your current PC. The technique ain’t easy, however, so we point you to EngadgetHD’s Ben Drawbaugh. Drawbaugh, who also wrote pretty much the definitive guide to downloading and importing HD into Windows Media Center, just posted a great story on how to install a CableCARD tuner in your DIY Media Center.

Drawbaugh notes, “This doesn’t really require any hacking, or anything illegal for that matter–we’re not lawyers–but it isn’t cheap. The internal version of the ATI Digital Cable Tuner pictured above can be found new on eBay for about $195, or new from PC vendors like Cannon PC for just under $300.” In my eyes, replacing your PC’s BIOS with something else to add a verboten feature is the definition of hacking, but I’m not one to quibble. If you have an HTPC and you feel up to the challenge, follow his step by step guide and let us know whether you’re successful.

Blu-Ray Sales Gain Momentum

Research Group NPD this week released a study tracking the sale of Blu-Ray sales in the US. According to the numbers, players have risen some 72-percent over the same period in 2008. The report also found that consumer awareness of the format is at an all time high of 92-percent.

While the drop in Blu-Ray players has been a factor in their increase in sales (the average price of a player dropped from $393 to $261), the study found that many of the consumers surveyed still find them too expensive. Other consumers said that they are satisfied with their standard definition DVD players.

For more info on the latest Blu-Ray players, we’ve got a buying guide up at PCMag.com.

Tweetlog: Sony BDP-S360

sony bds360.jpgLooking for an energy-efficient Blu-ray player that makes even standard DVDs look great? Sony’s latest (http://tinyurl.com/cyatrx) just might be the ticket.

China Develops Own Blu-Ray Alternative

There’s been some talk recently about those forthcoming sub-$100 Chinese Blu-Ray players that are expected flood the US market around the holiday season. All the while, however, the country has been developing a blue laser disc technology of its own.

The technology is called China Blue High-Definition or CBHD. The players will cost roughly half the price of their Blu-Ray counterparts in the country–about 2,000 yuan ($293 US). While the laser technology of the discs is similar to that of Sony’s Blu-Ray, the discs themselves are closer to standard DVDs, made up of two 0.6 mm discs, rather than the 1.1 mm disc and 0.1 mm protective layer employed in Blu-Ray.

More than 100 movies will be available on the format in China by year’s end.

Warner Lets Users Trade HD-DVD Discs for Blu-ray

blu-ray-logo.jpgGood news for those who have thus far managed to hold off on turning their HD-DVD collection into garden mulch: Warner today introduced Red2Blu, offering to let users “trade up” their Warner Bros. HD-DVD discs for the same Blu-ray titles.

Users can trade in their discs by visiting Warner’s Red2Blu.com site. They can claim “virtually any” Warner title, up to 25 discs. The trade includes shipping and handling prices and a “small fee.” It’s available only to U.S. residents.

The company has also launched a “Warnerblu Buy 5 Get 1 Free” promotion, which lets users pick up one select Warner Blu-ray disc with the purchase of five.

Earth Day: Green a Factor for TV Buyers

Many car buyers look at hybrids because those autos are marketed as being better for the environment. “Green” is certainly a selling point–and now, manufacturers are using the same tactics to sell their TVs, highlighting the fact that some models use less energy and have less “bad” stuff like mercury inside. Research firm iSuppli just released the results of its U.S. TV Consumer Preference Analysis survey and found that 27.5 percent of LCD TV buyers listed green factors as an important influence, while an additional 23.1 percent further responded that green features were something they looked for in an LCD-TV.

Furthermore, more than 40 percent of respondents indicated that their TV set incorporated power savings and/or Energy Star features. But only 16 percent of respondents highlight the set’s recyclability. So while consumers are considering the power usage, end of life isn’t as much of a concern.

This is worth mentioning, because the California Energy Commission’s proposed legislation to require large-screen TVs to use 33 percent less power by 2011, and 49 percent less power by 2013 has come under attack since it was announced two weeks ago. The commission has highlighted that the new energy standards for the sets would reduce global warming and save consumers $18 to $30 a year. Yes, you read that right… $30 a year, or the savings you’d get if you just watch an hour less every week. The problem, says the Consumer Electronics Association, is that these regulations could result in a flat-out ban of large-screen sets in California (no pun intended), as most sets made today are simply not compliant.

But the point is that clearly everyone, including state regulators are looking at the small picture (again, no pun intended) of the short-term energy cost and savings. The bigger issue remains that all TVs, even the really big and expensive ones, will eventually have an end of life, And how this is handled is something that consumers aren’t thinking about, and companies are only now starting to address.

For company-by-company instructions, check out GoodCleanTech’s Electronics Recycling Superguide.

Post by Peter Suciu

Roku Adds HD Movies From Amazon

Move over, TiVo–moments after the popular DVR service announced it would be getting an Amazon HD bump, Roku happily issued similar news. Roku users can now view HD content from Amazon with their player.

Roku joins not only TiVo, but also Sony and Panasonic on the list of device manufacturers that will let users stream more than 5,000 HD TV and movies from studios including Warner, Paramount, Sony, MGM, Universal, and Showtime. Among the titles now available through the service are movies like Twilight and Frost/Nixon and TV shows like Californication and The Tudors.

Movies will run $3.99 – $4.99 for rentals.

$99 Blu-ray Players Coming–Thanks, China!

You think Blu-ray’s been seeing a bump in sales lately? Just wait until players drop below $100. This holiday season will no doubt usher in a boom of new Blu-ray owners with the introduction of new players by Chinese manufacturers.

Last year’s holiday season saw players dip below $199. This year, after the introduction of the technology in China, players are expected to half that lower threshold, according to industry insiders like Samsung marketing director, Mark Leathan.