Withings pretty much nailed the activity tracker with the Pulse activity tracker, which features a built-in heart rate sensor that uses pulse oximetry (just like the Galaxy S5). Now, it has updated that product with new sensor capabilities with the Pulse O2. The O2 can also measure blood oxygen level (hence the name) and offers a new bracelet mount for improved wrist-borne wearing. Existing Pulse… Read More
If you’re anything like me, you spend way too much of your day seated, at your desk, hunched in front of your computer. During busy days — especially once firmly planted “the zone” — it’s easy for a few hours to fly by without leaving a sedentary position. For this reason, I’m probably not the only one who could use a gentle reminder, just a little, “Hey Rip, you’ve been sitting for two hours, how about standing up, ya lazy bum?”
Well, my friends, your Fitbit can remind you that you’re behind on your steps, but what if your desk could remind you to stand up, or take a break? Thanks to Stir, a Los Angeles-born startup founded by former Apple, Disney and IDEO employees, now you can buy a smart desk that will do just that.
The Stir Kinetic Desk, the startup’s first product, which launches today, combines the health-tracking software of popular wearables like FitBit and Up with connected-hardware and machine learning to create a work experience that actually promotes movement — and, in so doing, your health.
Stir Founder and CEO JP Labrosse was one of the first 35 employees to join Apple’s iPod Division, where he led engineering development teams on two early iPod projects. It not surprising, then, that the Kinetic Desk borrows a bit from familiar Apple designs and interfaces, including built-in touch screen, which has a very iPod-type size, shape and look to it. It’s this touch interface that acts as the desk’s main “control panel,” allowing users to change the configuration and height of their desk, or to go from sitting to standing (and back) just by double tapping.
Not only that, but the screen displays graphs and visual representations of a user’s movement, so they can quickly see how long they’ve been sitting and what their work habits and usage looks like. The desk contains a thermal presence sensor and computer outfitted with its health-tracking software, allowing it to track your movement and display that data through its touch screen.
While it may sound almost uncanny, not to worry, the desk isn’t yet outfitted with Siri’s voice or any sort of personal assistant. While Labrosse was willing to admit that the Stir Kinetic Desk could incorporate some Watson or HAL 9000-like features down the road, for now, the desk is meant to work in concert with the Internet of Things, not to try to commandeer it and dominate your office.
In fact, the desk tracks and adapts to your personal routine in such a way that’s meant to optimize health and productivity. The desk will display how many calories you’ve burned, time spent standing versus sitting — and your answer to “who is the most beautiful desk of them all?” of course.
Labrasse, echoing Harvard Business Review’s recent study, called sitting “the smoking of our generation,” which is probably a little overdramatic, but it’s true that in our overworked, over-connected modern work environment, we do spend more time in chairs than on our feet. While your Kinetic Desk won’t remind you to eat, shower, finish coding and go outside or be a better friend, it will help keep you upright and mindful of the healthier routine that’s right around the corner.
The desk also contains a setting called “active mode,” which you can activate by hitting a button on the front of the desk, which will put it into “Whisperbreath” mode — meaning that the desk prompts you to move after you’ve been sitting for too long with a gentle, one-inch rising and falling motion. You can then double tap to change positions.
Stir’s new smart desk also comes with built-in AC and USB ports (eight and four, respectively), connected to a single power cord you plug into the wall, and comes with Bluetooth and WiFi connectivity, which the CEO hopes will eventually allow the desk to integrate with third-party fitness and wellness devices. To think: Your desk could be come your fitness and wellness graph itself. Imagine that. The team will also eventually release a web-based dashboard to allow you to view your work and health data on the go.
The Stir Kinetic Desk has a hardwood surface, comes in white, espresso and four underside colors, and will retail at an expected $3,890. It’s not cheap, but, hey, you can’t put a price on good health, people, especially when it’s your office furniture that’s keeping you healthy.
Labrasse and the Stir team were kind enough to let us take their new health-conscious desk for a spin, and you’ll find our video below. Find the Stir Kinetic Desk at home here.
“The average dog is a nicer person than the average person.”
– Andy Rooney
Yes, it’s become exceedingly clear that the Internet has entered into a prodigious, lascivious (and hilarious) relationship with cats. But, at the end of the day, when it comes to the title of “Man/Woman/Child’s Best Friend,” it’s the friendly neighborhood pooch that takes the cake. In my own experience, even when The World thinks you’re an idiot, life gets you down and you’ve forgotten to feed Barkles Barkley, their tails are still going to wag — just at the sight of you. Sure, they may have questionable taste, but there’s probably no better representation of unconditional love than your local canine.
If what Rooney says is true, then it probably helps explain why some dogs have it better than some actual humans. (Exhibit A.) Lately, humans, at least humans in Silicon Valley, have become enthralled with wearable health tracking devices. So, considering there’s already a Birchbox for Dogs, it was only a matter of time before dogs got their own Fitbit. Enter: Whistle, a new startup launching today that wants to be the go-to activity tracker for dogs (and dog lovers).
Now, diligent readers of TechCrunch may say, “but, Rip, there’s already a Fitbit for dogs!” I’d advise them to go outside once and a while, but they’d also be correct. Last month, Jay Donovan wrote about a startup called FitBark (!) that is embarking (!) down a similar path. If nothing else, entrepreneurs take note: The emergence of a Facebook for dogs, a Birchbox for dogs, an Airbnb for dogs (times two), a “Find my iPhone for dogs,” and an Uber for dog walking proves we have an active dog startup market on our hands.
Next: DogCrunch? BarkMeme? (Yes, we’re hiring.)
Now, let’s just get this out of the way, since it’s one of the obstacles that a startup like Whistle is going to face: The idea of a Fitbit or a Nike+ FuelBand for dogs is kind of ridiculous. Crying “Bubble!” or rolling your eyes for 10 minutes over the idea of a dog startup market almost goes without saying. No doubt there are plenty of people who will see this as a perfect example of Silicon Valley going too far. (Here’s Will Ferrell putting a fine point on the matter.)
And, yes, when one looks at Whistle, it’s easy to imagine a bunch of former VCs and private equity types sitting around a table, doing some market analysis and applying every successful tech company formula to the dog market in the hopes of finding something that works and raising a few million bucks. However, no offense to FitBark, but the Whistle founders want to go beyond just being a “Reasonable Device for Pet Owners” to build the next big tech-savvy pet brand around a killer line of devices and products — starting with an activity tracker.
As evidence of just how serious the company is (or, for naysayers, the growing “blubble”), alongside its launch, the company announced today that it has raised $6 million in Series A financing led by DCM Ventures, with contributions from a long list of investors, including Red Swan Ventures, Humane Society Silicon Valley President and former VP and GM of Intuit Carol Novello and Pinnacle Foods CEO and former Mars President Bob Gamgort, among others.
Guitar Hero co-founder and Throttle Games CEO Charles Huang, Rapleaf co-founder Dayo Esho, former VP of Operations at Nest Labs, Sling Media and Virgin, John Gilmore, have both joined the company as advisors, along with several other prominent local dogs, and DCM partner and Sling Media co-founder Jason Krikorian joined Whistle’s board of directors as a result of the round.
Again, the real interest in Whistle (and in this space) can be found here and in one of Saturday Night Live’s best re-occurring sketches: Dog Show, which parodies the overzealous and obsessive dog owner. Jokes aside, today, not only does everyone have a dog, but people are willing to go to great lengths to spoil their dogs, especially if they don’t have kids. To that point, there are now more dogs in the U.S. than there are children, Krikorian explains, and Americans spend over $50 billion on their pets every year (see the APPA’s stats here).
Not only that, but a study from the Bureau of Labor Statistics (via Quartz) recently found that people spend an average of “1 percent of their annual budget on their pets,” which is more than they spend on booze and clothing.
Whistle is going after this audience by branding itself as a company that’s dedicated to helping pets live longer and healthier lives — a mission that’s easy to get behind.
It’s also brilliant that Whistle is starting to build a community that is dog-dedicated, particularly this page of “founding hounds.” The page is hilarious and is a great example of how Whistle is already making smart branding decisions, being “real” and acting like another dog owner you’d be happy to stand and talk to in the park. (Not often the case.) It makes the company more relatable, to dog fanatics or not.
This starts with its first (flagship) product, a wearable activity tracker that connects to your dog’s collar. Similar to other Quantified Self devices, Whistle’s circular, metallic gadget contains a three-axis accelerometer designed to measure a wide range of motion, and rest, which the startup believes can act as key indicators of canine health.
The gadget also includes both WiFi and Bluetooth capability, allowing it not only to record location-based activity data, but transmit that information to Whistle’s dashboard, which owners can access via the startup’s smartphone apps or via the Web. The device’s location sensing capability is fairly broad, but Whistle co-founder Steve Eidelman (Disclosure at the end of the post) tells us that it can pick up on whether your dog is at home, or, say, riding in the car with you, based on which network it’s accessing (Bluetooth or WiFi). And, by the way, health and activity tracking entrepreneurs, if a pet company can do auto, remote Bluetooth-powered data sync, so can you. Don’t launch without it, you’re insulting your users.
Like the better examples among the Fitbits, Basis(es), FuelBands and Ups of the world, the real key to Whistle’s concept is not its device or apps, but its cloud platform and the data crunching it’s doing behind the scenes. Eidelman tells me that the company has been working with a lot of the biggest pet companies, veterinary clinics and so on to aggregate dog health data and break it down into categories. The more data it collects, the more the startup can build an accurate picture of health patterns and where your dog should ideally fall on that map based on its age, breed, weight and activity.
As it pulls in activity data in realtime, Whistle then weighs those indicators against its dataset (and “doggie demographic information,” as I’m calling it) to see just how well Fido is, or isn’t doing. And, really, dogs could care less about how many miles they log each day chasing cars, it’s really about the owner. If we assume the average dog owner wants to treat their pet well, then Whistle provides them with the benchmarks from which they can glean their success rate. Activity levels looking pretty low? That’s on you, pal, not your dog.
Plus, dogs generally have to be in a lot of pain if they’re going to outwardly show it. Generally, they’re going to suffer silently. (See? You just unconsciously bought into Whistle at the thought of a sad, whimpering dog, didn’t you?) With the ability to track your dog’s general activity and health levels in realtime, there’s a better chance that you will be able to identify problems before they get out of hand — or so the thinking goes.
And, if you’re willing to go with it, the real genius here is that, because Whistle is really playing into the motivations of the dog owner (not Fido himself), if they can convince you to buy their health tracker, they can then up-sell you on a string of other dog-focused products and services. Since Whistle is just launching today, they haven’t gotten there yet, but plans are in the works. Eidelman wouldn’t say what they’re working on next, but it is clear that the startup intends to become a brand (with a line of products), rather than simply holding fast to the “Fitbit for pooches” space.
Unlike, say, Amazon which sells hardware at a loss to get you using its other services, at the outset, Whistle is giving its apps, analytics and cloud service for free to get you to buy its hardware. The gadget will run you $99, which although it may seem like a lot, really isn’t for avid pet owners who will spend ten times that in a couple of weeks. Whistle is taking the same approach as RunKeeper (or Runtastic) in that it wants to build a platform and eventually stake a claim to the “pet graph.” Though my eyes just involuntarily rolled, this means that as more of these devices pop up, if Whistle can be the data platform which they all connect to, it would potentially be holding the keys to the kingdom.
But that’s getting a little ahead of the tail. While companies can always generate a little revenue from selling to really passionate, committed audience on their own site, the key for companies like Whistle is retail. More specifically, retail partnerships. Considering people spend $50+ billion on pets every year, somewhat surprisingly, a small group of pet franchises own most of the marketshare in the industry.
Recent market reports from IBIS show that “more than half (63.8 percent) of the pet store industry’s revenue comes from two specialty supply retailers: PetSmart and PETCO,” with the long-tail consisting of small franchises and family owned stores, for example. PetSmart and PETCO both have about 1,200 stores in the U.S.
The other opportunity going forward, co-founders Steve Eidelman and Ben Jacobs tell us, is in ramping up its relationships with vets. Companion animal ownerships in the U.S. jumped from 62 percent to 68 percent, as pet ownership has been shown to reduce stress and tends to increase in tough economic times. Hey, people need something to cheer them up. The American Veterinary Medical Association found that dogs are more likely to be taken to the vet than cats.
Just as M.D.s are for their human owners, veterinarians are increasingly enrolling their patients in wellness plans and programs, as total patient enrollment rose to 22 percent (from 14 percent the prior quarter). There’s not a huge amount of competition in the “Fitbit for dogs” space, so the more Whistle can get its products in front of vets, the more likely they are to become lead-generators for the startup’s products.
For Whistle to become a viable company, getting its products into PetSmart, Petco or the equivalent (and building these relationships with vets) will be critical. If they can do that, and even perhaps capture an entire aisle, they’ll be rolling in dog treats.
For more, find Whistle at home here.
[Disclaimer: Though all of my posts should be taken with a grain of salt, for sake of full disclosure, I should say that I have known Steve Eidelman for several years and consider him a friend. While I have no personal financial stake in Whistle, I do admit a bias insofar as I hope they achieve fame and glory, alhough, admittedly, this can be said for the majority of startups I cover.
Disclaimer #2: I like. DOGs.]
Image credit: Cleanme.us / Alan Lomax
Back in September, Glooko announced the release of a new version of its iOS app, a digital logbook which helps people with diabetes track their blood glucose levels from their smartphone. The new app brought support for six additional glucose meters, meaning that Glooko is now compatible with more than 17 different devices — a sign of the headway the startup has made in its march toward meter agnosticism. Diabetes, as with any condition that requires constant monitoring and tracking (often via multiple devices), has been in sore need of better data and device interoperability, and Glooko is on a mission to do just that.
While there are a ton of digital logbooks in the app store for those who regularly check blood sugar levels, most require users to enter data manually. Since launching in late 2011, Glooko has set itself apart by allowing them to download readings from multiple devices automatically. However, up until now, Glooko’s Logbook Charts — an app that gives users robust analysis and visualizations of glucose data — has only been available in Europe, but that changed today, as Glooko announced that has received 510(k) clearance from the FDA, allowing it to expand distribution and bring products like Logbook Charts to the U.S.
This is a significant achievement for Glooko, especially considering that FDA approval isn’t something that comes easily or that happens overnight and can require months or years of effort to meet the government’s stringent regulations. But now that it has regulatory approval as a Class 2 device, Glooko is clear to sell its products over the counter as well as directly to consumers. It also allows the startup to begin courting healthcare providers, which gives them access to a huge market of potential institutional customers.
With the nod of approval from the FDA, the startup is also announcing today that it has new leadership at the helm, as Rick Altinger joins Glooko as CEO and Dean Lucas as its new VP of product development. Altinger is the company’s first CEO and brings over 15 years of industry experience in healthcare services, serving most recently as an executive at Intuit Health, where he led the company’s acquisition of Medfusion.
Lucas, too, is a veteran of the healthcare industry with 17 years of experience under his belt, having led interface and product design for both Doximity and Epocrates — the latter of which was recently acquired by Athenahealth for $293 million. He will also reportedly has plans to help bring Glooko to Android, which is welcome news to Glooko users who have endured a long wait for an iOS alternative.
The Center for Disease Control has reported that 25.8 million Americans — 8.3 percent of the population — have diabetes and an estimated 79 million have prediabetes, making it one of the most pervasive diseases in the U.S. As a result, there’s a huge opportunity for digital health startups in leveraging technology to help those who suffer from the disease to better manage its symptoms. Startups like Glooko and Omada Health represent the next generation of care and prevention, finally helping the country address a critical disease that costs it $200 billion each year.
“Lack of support across multiple meter types and differing data transfer methods have long withheld a truly unified diabetes management solution,” says the company’s new CEO. “By creating a universal diabetes management platform, Glooko is beginning to crack the code, and I look forward to continued innovation and implementation of Glooko across healthcare as a unifying force in a disjointed ecosystem.”
To date, Glooko has raised $3.5 million in funding from The Social+Capital Partnership, Bill Campbell, Vint Cerf, Judy Estrin, Andy Hertzfeld, Venky Harinarayan, Russell Hirsch and Xtreme Labs.
Quantified Self enthusiasts are getting their fair share of excitement at CES this week. Basis first unveiled its intriguing health-tracking watch at the event last year, but after hiccups and lawsuits, the company finally launched its product on the market in November. At launch, however, the band looked great and the entire package was very promising.
Unfortunately, the company hasn’t yet launched the mobile apps that will accompany its tracking band and web dashboard, yet today the company gave a glimpse into its first app — for Android — which will be made available in March.
For those unfamiliar, Basis’ band and dashboard allows users to continuously monitor skin temperature, heart rate, motion, calories burned and sleep patterns, among other things. The watchband comes with an LCD display that shows the date and time, BlueTooth support (to be activated once the apps launch) and, most impressively, is laden with sensors.
The watch has a 3-axis accelerometer that measures sleep patterns, an optical scanner to track blood flow and heart rate, skin and ambient temperature trackers that measure heat dissipation and workout intensity, etc. The startup then uploads all this information into the cloud, applies its algorithms and allows users to view heat maps and activity patterns, and then allows them to accumulate points, unlock habits (meant to gamify the experience), and so on.
The idea behind the accompanying mobile apps is, as one would expect, to be able to view all that health data on the go. But, beyond that, it’s been unclear how the company’s mobile apps will supplement its web experience. Thanks to Basis’ demo at CES today, we’ve got a little bit more of an idea. As the startup made clear in its blog post today, its new Android app will include automatic syncing, allowing users to sync data from their bands wirelessly to their dashboard.
Users will be able to sync the app with the dashboard “automatically in the background and on-demand” so that the dashboard is always up to date. On top of that, users can view their habits and insights from their phones and receive notifications, which will alert them when they hit targets and achieve goals, or offer reminders when in need of a push in the right direction.
The app will be available for beta users “by the end of March,” and Basis says that an iOS version is “also in the works” but would give no timeframe for its release. It will likely hit sometime this summer.
Again, it’s an active week in the activity space at CES, as Basis’ announcement follows Fitbit’s launch of its new $99 Flex wristband, which gives the popular health tracking device a new form factor, taking it from clip to wrist. Find out more here.
The new product isn’t available yet, but it’s clear the space is heating up, and some of these companies are already launching multiple product lines. Meanwhile, Basis is taking its time to roll everything out. It remains to be seen whether this approach will work to its advantage. So far, we think it looks great.
Check out our big year-end list of healthtech apps, gadgets and startups here. Full review here.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
