We know that Japan likes to use historical figures for marketing. This year’s big draw was Ryoma Sakamoto, featured in TV drama, on golf clubs, beer cans and more.
To help build excitement over the approaching opening of the extended shinkansen bullet train line in Kyushu, south Japan, the train operators JR decided to erect countdown boards. Japan loves mascots and particularly local heroes, so it was natural choice to have Saigo Takamori proudly displayed on the sign at major stations on the island.
Although no actual reliable photograph of the samurai exists, Saigo’s fame is legendary enough to have become an enduring historical personality commonly represented in cartoonish form. Visitors may have stumbled upon the very manga-esque statue of him in Ueno Park in Tokyo, for example. However, having him as a symbol of Kyushu’s union by high speed train was not liked by everyone in the area, reports J-Cast.
He might have been, alongside Ryoma Sakamoto, one of the movers and shakers behind the fall of the shogun, but in fact Saigo then went on to lead a regional rebellion against the new Imperial government later in his life. This rather complicated history sours his reputation as a “hero”, to the extent that being selected by JR was met with angry opposition.
Heeding the complaints (and perhaps mindful of the area’s past rebellions), just days after unveiling the countdown board JR has subsequently replaced Saigo with the more neutral official Kagoshima regional mascot.