Hasta La Gadget!

Back in January of 2012 a message was released by HTC’s UK chief Phil Robertson that made it clear how the manufacturer would be limiting the amount of devices they’d release in 2012 – what happened to that promise? The words relayed back then made it seem as though HTC would be going Apple’s way with a strategy that focused on a single phone – or perhaps a small collection of phones – that would be supported in ways that simply are not allowed by a strategy that includes phone after phone released in tight succession. This was an amazing opportunity for HTC – what happened?

Today HTC announced three more new phones, two of them part of the HTC One series – the HTC One X+, VX, and Windows Phone 8X – revealed earlier internationally, here coming to AT&T for the first time. The HTC One X+ is essentially a boosted version of the HTC One X, the One VX is essentially the equivalent of the One V, and the Windows Phone is a whole new device. Each of these devices look and feel nice, but they’re heartbreakers, each one of them – not in their quality, but in that they represent additional frays from the single device strategy.

“We had a fantastic year, with 65% growth year on year in the UK. But in Q4 we delivered a lot more products than in the past. Now we want to create more of a ‘hero’ approach. We make great phones, but it is hard to do that when the portfolio is spread too much. … So 2012 is about giving our customers something special. We need to make sure we do not go so far down the line that we segment our products by launching lots of different SKUs.” – Robertson

The closest we’ve gotten to a hero strategy as it was described earlier this year was the HTC One series as it stood in its first set of three, the HTC One X, V, and S. Then came the HTC EVO 4G LTE and the DROID Incredible 4G LTE and the whole show went down the drain. It should be clear why this happened – Sprint has the “EVO” brand that HTC relies on for sales on that carrier, the same being true of Verizon with both the “DROID” and “Incredible” brand names.

HTC has a hero strategy in place that’s different for each carrier. If they’d release one device – or even three devices like they did at the start of the One series, they’d have the power that not just Apple has with their iPhone, Samsung and their Galaxy S III and their Galaxy Note series as well. Make one phone and the money will flow.

What happened to the HTC Hero Device strategy? is written by Chris Burns & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Not all mobile news is destined for the front page, but if you’re like us and really want to know what’s going on, then you’ve come to the right place. This past week, C Spire Wireless activated its first LTE networks and we discovered strong indication that Isis will leverage the GSMA’s SIM-based NFC standard for its mobile payments system. These stories and more await after the break. So buy the ticket and take the ride as we explore the “best of the rest” for this week of September 10th, 2012.

Continue reading Mobile Miscellany: week of September 10th, 2012

Filed under: Cellphones, Wireless, Software, Mobile

Mobile Miscellany: week of September 10th, 2012 originally appeared on Engadget on Sat, 15 Sep 2012 21:00:00 EDT. Please see our terms for use of feeds.

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Your smartphone and / or tablet is just begging for an update. From time to time, these mobile devices are blessed with maintenance refreshes, bug fixes, custom ROMs and anything in between, and so many of them are floating around that it’s easy for a sizable chunk to get lost in the mix. To make sure they don’t escape without notice, we’ve gathered every possible update, hack, and other miscellaneous tomfoolery we could find during the last week and crammed them into one convenient roundup. If you find something available for your device, please give us a shout at tips at engadget dawt com and let us know. Enjoy!

Continue reading Refresh Roundup: week of August 20th, 2012

Filed under: Cellphones, Tablets, Software, Mobile

Refresh Roundup: week of August 20th, 2012 originally appeared on Engadget on Sun, 26 Aug 2012 20:14:00 EDT. Please see our terms for use of feeds.

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Despite the sweltering heat waves, our spirits are high at Engadget, and for good reason: it’s time for our summer edition of the smartphone buyer’s guide. Here, you’ll find our top recommendations for the best smartphones across several US carriers, along with the best QWERTY and budget alternatives. In many ways, it’s now easier than ever to find a world-class smartphone, but unless you’ve developed a strong brand preference, choosing one is likely more difficult than ever before. It’s no secret that the HTC One X and Samsung Galaxy S III have firmly cemented themselves as the premier smartphones of the day, but if you’re torn between the two, we’ll reveal our preference in this latest installment.

Summertime also brought a bit of a shock, as Microsoft revealed that Windows Phone 8 apps won’t be compatible with the current generation of Windows Phone hardware. For this reason, we’ve excluded all Windows Phone handsets from consideration in the latest buyer’s guide. While the future of Microsoft’s mobile platform looks incredibly bright, a purchase now would guarantee obsolescence in the short-term. Instead, all prospective Windows Phone purchasers must wait for the next generation of handsets to become available — you’ll regret it otherwise.

Naturally, there is no shortage of rumors surrounding the next Apple iPhone, and given the handset’s current lack of LTE connectivity, the iPhone 4S is certainly showing its age. While cautious purchasers may choose to bide their time, the iPhone remains top-notch in many other respects, and its arrival at a number of prepaid carriers brought a breath of fresh air to an otherwise stagnant environment.

If you’re curious to see how it all unfolded — and we know you are — join us after the break, where we round up the very best smartphones of the season.

Continue reading Engadget’s smartphone buyer’s guide: summer 2012 edition

Filed under: Cellphones

Engadget’s smartphone buyer’s guide: summer 2012 edition originally appeared on Engadget on Thu, 26 Jul 2012 12:05:00 EDT. Please see our terms for use of feeds.

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International HTC One S buyers might look at the black version like it’s humdrum, but if you’re an American who’s had no realistic choice but to get the gray T-Mobile edition, black is a rare and coveted thing. T-Mobile knows this all too well, and it’s using the micro arc oxidized hue as an incentive for loyal employees: work diligently enough, and a black One S with native T-Mobile HSPA+ is yours. There’s no word from the TmoNews tipster as to whether or not the color will ever reach the buying public, which could make it a rare collector’s item for Android lovers — not to mention a mild form of torture for HTC enthusiasts. The optimistic among us are hoping that it’s a sign of phones to come and that both black as well as gray can live in harmony on T-Mobile shelves.

Filed under: Cellphones

T-Mobile USA gives black HTC One S to hard-working staff, leaves other Americans turning green originally appeared on Engadget on Fri, 20 Jul 2012 07:33:00 EDT. Please see our terms for use of feeds.

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