TechCrunch TV Apple Event Wrap-Up: Software Free And Now, New iPads And Macs

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The Apple event in San Francisco today was a big one in terms of just how much stuff Apple trotted out between software updates, pricing bombshells, and new hardware. The iPad underwent a makeover and lost some weight with the iPad Air, and the iPad mini stepped up to the big leagues with an uncompromising 64-bit A7 processor and Retina display. There were new Macs, too, and more details about the Mac Pro.

Apple also updated just about every piece of consumer software it makes, and all those updates were available today, and they were all free for existing users and anyone buying a new Mac or iOS device. That includes OS X Mavericks, the 10th and latest iteration of OS X, and the first major desktop OS update Apple has ever offered for free. Software pricing was probably the biggest surprise here, in terms of something that wasn’t leaked, but it’s a doozy in terms of throwing down a gauntlet for the competition.

TechCrunch TL;DR: Apple’s October Keynote In A Nutshell

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Apple wrapped its October event at the Yerba Buena Center in San Francisco earlier today and, as promised, there was plenty to dig into. We’ve pumped out plenty of stories dissecting Apple’s myriad announcements, but in case you’re looking for a highlight reel of sorts, we’ve put together a quick rundown of everything Apple pulled back the curtain on.

The Hardware

New MacBook Pros: Yeah, people tend to swoon about new iGadgets, but the company’s refreshed batch of Retina Macbook Pros are nothing to sneeze at. Apple showed off slimmer 13- and 15-inch versions that sport Intel’s latest Haswell chipsets and bigger batteries and come preloaded with OS X Mavericks.

In the event these things struck your fancy, you can lay claim to yours in the Apple Store starting today. Here are Darrell Etherington’s thoughts on how they compare to past versions based on initial impressions.

New Mac Pro: Many a nerd has salivated over Apple’s curious Mac Pro redesign, and today we got a better look at what’s ticking away under the hood. Long story short, the back provides you all the access to input/output/expandability you could want, and the otherwise unbroken smooth cylinder evokes a ‘Darth Vader’ vibe.

It’s got dual workstation GPUs (proprietary in design but potentially upgradeable down the line) and an amazing Intel processor, making it an awfully powerful machine housed in an awfully pretty body.

The new Mac Pro will be available in December starting at $2,999, and you can see our hands-on impression of the computing powerhouse (courtesy of Matthew Panzarino) here.

iPads: And who could forget the iPads – Apple pulled back the curtain on two new models, the iPad Air and the iPad mini with Retina Display.

The two actually have plenty of things in common: both sport the same 64-bit A7 chip that recently debuted in the iPhone 5s, both have screens that run at 2048-by-1536 resolution (though the smaller screen on the mini will make for much crisper images), and both are going to hit store shelves starting in November. They even resemble each other to an extent – the Air essentially looks like a 10-inch iPad mini, making it significantly slimmer and lighter than the model that came before it.

If you’re not looking to spend too much, though, Apple is keeping some older models around to make sure that anyone who wants to jump on the iPad bandwagon can do so. The (non-Retina) iPad 2 is still kicking and will set you back $399 to start.

The Software

Today it seems the name of the game was ‘free.’ Apple announced that two of its most prominent software suites – iLife for content creation and iWork for, well, work – would now be free with the purchase of any new Mac or iOS device.

But that’s not all. Apple’s next big OS X update, OS X Mavericks, is also free and it’s available right now for all to download. This should help dramatically raise the rate at which users update their software, which has a benefit for security and for developers, too.

Considering that the Apple has been charging for these annual updates since the earliest days of OS X, this is an unexpected (though very welcome) change. It’s true the company has been reducing the cost of updates with each new version, but going completely free was a move almost no one saw coming.

Apple also delivered an update about how quickly people are taking to iOS 7, and the numbers aren’t too shabby. It’s been just over a month since the update went live and started getting pushed to iDevices across the globe, and so far a full 64 percent of those Apple gadgets are now running iOS 7.

And that’s about everything there is to know about Apple’s big fall event, without getting too deep into the nitty gritty. Safe to say, Apple has a lot of new stuff for people to get excited about going into the holiday shopping season.

Hands On With The New 2013 Retina MacBook Pros

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Apple has updated its 13- and its 15-inch Retina MacBook Pro laptops today, with changes that make both machines more powerful under the hood and that actually result in a size and weight savings for the already-svelte 13-inch Retina Pro.

The core of each update is the Intel Haswell processor, which adds considerable benefits in terms of battery life. This means that, combined with the OS X Mavericks release, the 13-inch model gets a more impressive nine hours of battery life, while the more powerful 15-inch version stays steady at an advertised eight hours.

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Playing with both reveals little immediate observable difference for the 15-inch version, though it does seem speedier and generally more responsive. The 13-inch version is a big change, however – the 3.46 lbs compared to the 3.57 of the last generation may not feel like much, but combined with a thickness of just 0.71 inches, it feels like a lot, and will probably be even more impressive if you’re carrying one around with you every day.

Before this release, the 13-inch MacBook Pro with Retina display was essentially the best notebook on the market. Now, with a $200 price cut and an even slimmer profile, not to mention two Thunderbolt ports (which are gen 2) instead of just one, I’d say it stands a very good chance of retaining that crown.

Hands On With The New iPad Mini With Retina Display

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The first-generation iPad mini was near-perfect in terms of a small tablet, with the one big shortcoming being that it lacked Apple’s impressive Retina high-resolution display. It was hard to go back to a standard-res screen after the iPad 3 and iPhone 4, which is why it’s great that the new version offers a Retina screen.

The eye-boggling 2048 x 1536 screen looks excellent in person, and for anyone coming from a generation one device it’s going to be a dramatic change. The iPad mini itself is very slightly thicker and heavier than its predecessor to accommodate the Retina Display with the same battery life, adding 0.01 inches and 0.05 pounds to the specs of the original, but that makes minimal difference to the actual feel of the product in the hand.

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Also new to the iPad mini is a new space gray color scheme, which is lighter than the dark black of the original version. As with the iPhone, it’s an attractive color option, and I suspect also less susceptible to scratches. It’s actually quite close when compared side-by-side to the silver version, but it’s still got the solid black front bezel.

The new case options feel about the same as the existing versions, though they come in new color variants. I’m always a fan of the smart cover, and this time around is no exception. Everything else aside, though, the big attraction here is the Retina display.

Apple may have beefed up the iPad mini’s processor power with the A7 chip and added a 128 GB storage option, plus much better global LTE coverage, but the Retina is what’s really going to make it worth the extra $70 over the original cost of the gen-one iPad mini. And considering that you do get an iPad essentially as powerful as its larger sibling in such a small, one-hand holdable package, it really is worth the minor price hike, based on my initial impressions.

Meet Apple’s New iPad Mini With Retina Display, Prices Start At $399

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Considering that Apple’s invitation proclaimed that were was “a lot to cover” today, it comes as no surprise that the announcement train is still chugging along. And after the usual weeks of leaks and speculative hype, Apple’s Senior VP of Worldwide Marketing Phil Schiller has finally unveiled the new iPad mini onstage at the Yerba Buena Center in San Francisco.

Enough beating around the bush: The most notable thing about this year’s mini is its Retina display, which runs at 2048×1536 just like its full-sized brethren. Schiller noted that the display was one of the most-requested features (which is hardly a surprise) but it’s heartening to see that some of those more conservative rumors were off-base.

Sadly, there’s no TouchID sensor to be found here, so you’ll have to unlock your new tablet the old-fashioned way for at least another year.

I hope you weren’t expecting a dramatic shift in design this time, as the new-generation iPad mini looks nearly identical to the model that preceded it. That’s hardly a surprise – Apple liked it so much they used the same design language for the new full-size iPad Air. And like the recently launched iPhone 5s, Apple has opted to offer the new mini in two color configurations: space gray and black, and silver and white. The new mini and the 5s actually share a brain, too, as the 64-bit A7 chip (which Apple has referred to as a “desktop” class chip) currently powers both devices.

According to Schiller, this new iPad mini will officially hit store shelves some time in November, with price tags that start at $399. Meanwhile, presumably in a bid to bolster the company’s position ahead of the holidays, the original iPad mini will still stick around. Naturally, there’s a price cut to look forward to, as well – the base model first-gen iPad mini will cost $299. Between these revamped minis, the iPad Air, a pair of new iPhones, and some less-expensive, refreshed Mac hardware, Apple is clearly going for blood this holiday season. Now it’s time to wait and see how the rest of the industry responds.

Apple Introduces The iPad Air

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Three years ago, Apple unveiled the original iPad, boxy and thick and heavy by comparison. Four iPads later, we’re here, welcoming the fifth generation iPad into the world.

And boy is it a beauty!

You’ve been waiting long enough, through a summer of rumors, so let’s just get right down to business on the new Apple tablet.

New Design

For the first time since the iPad 2, we’re seeing a brand new design for the iPad (fifth generation).

The new iPad sports the same 9.7-inch display as all of its predecessors, but with an updated shape following the design language of the iPad mini. It weighs just one pound, making it the lightest full size tablet in the world. It’s .4 lbs lighter than previous generations. Also, the iPad Air only 7.5mm thick, which is 25 percent thinner than previous iPads.

The bezel is 43 percent thinner on the sides and the edges of the device are tapered the same way the iPad mini drastically curves along the sides, as opposed to the gradual slope of older iPads.

Unfortunately, there’s no TouchID on this bad boy.

Processor

Apple has updated the new iPad’s processor to the A7, the same you’ll find in the iPhone 5s. It’s 8x faster than the first generation and graphics are 72 times faster than then the first generation iPad. Of course, it would be interesting to hear stats on fourth generation iPad comparison, but you can’t always get what you want from an Apple announcement.

The new processor is also accompanied by that M7 motion co-processor that was used in the iPhone 5s, which focuses on computing information generated from the sensors to make the device smarter all around.

The new A7 processor runs on a 64-bit architecture, like all the new Apple products, with more than 1 billion transistors. Apple also tossed in MIMO technology to help with reliable Wifi, and all that with 10 hours of battery life, according to Apple.

Camera

The camera technology on current iPad models is incredibly outdated, to the point where it’s laughable to see someone hold up their iPad like a camera.

That said, Apple has decided to pay a little more attention to the iPad camera this time around, with an updated 5-megapixel iSight camera, with 1080p FaceTime camera in the front and dual-mics for video chat.

Pricing and Availability

The iPad (fifth generation) will be available in black, white, silver, and space gray (no gold, for some reason), and will replace the current generation (fourth) iPad at a $499 starting price. Wifi + Cellular starts at $629.

Meanwhile, the iPad 2 will remain in the line up for $399.

New iPads will be available on November 1, just in time for the holidays.

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This post is being updated as information is available, so please refresh.

Apple Unveils Cheaper MacBook Pro Retina With Intel Haswell Processors, Slimmer Designs

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Today at Apple’s press conference, the company unveiled updated MacBook Pro models with retina displays. The new laptops sport the latest Intel processors based on the Haswell architecture. Both the 13-inch and 15-inch MacBook Pros got updated.

The 13-inch model is lighter (under 3.5 lbs), slimmer (.71 inch thick) and has a bigger 9-hour battery. It has integrated graphics and Thunderbolt 2 – the new Thunderbolt could help drive external retina displays. The flash-based storage is faster and this laptop comes with a new Wi-Fi chip supporting the faster 802.11ac standard. The new 13-inch model starts at $1,299 instead of $1,499. For $1,299, you get a 2.5GHz dual core i5, 4GB of RAM, 128GB of storage and the Intel Iris graphics chip.

The 15-inch model comes with a quad core processor and Intel Iris Pro graphics. There are separate models with discrete graphics, but the entry-level one won’t get a dedicated AMD or Intel chip. It now sells for $1,999 instead of $2,199. For this price, you get a 2.0GHz quad core i7, 8GB of RAM, 256GB of storage, and the Iris Pro graphics integrated chip. Not shipping a dedicated graphics card is a step backward in some way, but it will certainly improve battery life. We will have to wait for benchmarks to see if the Intel chip is enough for a wide range of tasks.

These two MacBook Pros ship today. Phil Schiller didn’t say anything about the old MacBook Pro laptops with a DVD drive. These models will maybe be slowly phased out, but it’s unclear. Schiller kept saying “MacBook Pro”, like it was the only existing version. For now, there is one thing for sure – Apple is not putting any emphasis on its thick MacBook Pro.

iOS 7 By The Numbers: 200 Million Downloads In 5 Days, 64% Adoption Rate, 20 Million iTunes Radio Listeners

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In San Francisco today, Apple shared some numbers during its keynote. Only five days after the iOS 7 release, 200 million devices ran the new operating system. It represents a 64 percent adoption rate to date. “This blows away the other guys,” Apple CEO Tim Cook said on stage.

As always, this massive adoption rate is one of Apple’s major strengths. While many believed that iOS 7 could be disorienting to iOS 6 users, the adoption rate is pretty similar to older iOS releases. Users can now update over the air, carriers don’t have a say and many older iPhones and iPads are compatible. All those key elements make the iOS adoption rate much faster than the Android or Windows Phone adoption rates.

Apple introduced a new feature in iTunes both on the mobile devices and on computers, iTunes Radio. For this feature alone, Apple touts 20 million listeners. While 20 million listeners is much less impressive than the 200 million iOS 7 user number, many of these users were already listening to music through Pandora. We don’t know whether those numbers are above or below Apple’s expectations. It’s a good start, but clearly not enough to compete with Pandora.

As a reminder, iTunes Radio is not available in every country where Apple sells iPhones. Only a fraction of iPhone, iPad and iTunes users can use iTunes Radio. As content deals are hard to sign, getting iTunes Radio into everyone’s hands will be the next difficult step for Apple.

Where To Watch The Live Stream For Today’s Apple iPad Event

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Apple looks to be readying a live stream of its event taking place at 10 AM PT today at the Yerba Buena center in California, according to updates that are being pushed to users’ Apple TV devices, as reported by Engadget, MacRumors and 9to5mac. Now, Apple has also pushed out an update to its site, allowing users to navigate there to stream to Safari, too. For visitors on the web, the event will go live at the Apple Events section of its homepage when it starts in just a few hours. So to recap, you’ll need the following to tune in:

  • Safari on the Mac or iOS
  • An Apple TV gen 2 or 3, with the Apple Events channel that arrives special and automatically when things like this go down.

Of course, you can also tune in to our live blog of the event right here on TechCrunch, with myself snapping photos and providing occasional commentary and Greg Kumparak on keyboard. It’s the better option if you’re stuck at work like most normal human beings, or if you’d rather get some entertaining color commentary with your Apple news, tune into us furiously typing away at near the speed of sound.