Diamond Products Acquires Tech-Centric Sex Toy Maker Jimmyjane

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Diamond Products, a pleasure product-centric holdings company, has announced the acquisition of Jimmyjane. The terms of the deal were not disclosed.

Jimmyjane sits right at the intersection of sex toys and technology, developing next-generation pleasure products like the Form 6 vibrator and the HelloTouch vibrating finger pads. Not only do these products integrate tech-inspired design practices, such as wireless charging and minimalism, but they get the job done.

Trust me.

Diamond Products, in conjunction with a NYC private equity firm Brookstone Partners, has also acquired Pipedream Products, another sex toy, lingerie, pleasure product comapny.

The two companies (Jimmyjane and Pipedream) will now work together to “bring pleasure to the people.”

Here’s the full press release:

Diamond Products, in conjunction with a New York private equity firm, has made its second acquisition in the adult pleasure products industry in less than a year. Diamond approached Jimmyjane, the award-winning lifestyle brand known for reimagining the industry through design and innovation, to capitalize on the growing premium Sexual Wellbeing market. Together as part of Diamond, Jimmyjane and Pipedream Products aim to shape the future of the category as the world’s leading manufacturer of pleasure products.

With knowledge and experience gained over the last decade, Jimmyjane creates exceptional products that wow and delight its customers around the world. More than just a coveted brand, Jimmyjane embodies the team’s passion for pushing the limits of design, quality and innovation. Award-winning designer Ethan Imboden founded the company in 2004 with the goal of bringing “Pleasure to the People” – and reshaping the sex products market along the way. He and his team leveraged unprecedented design, engineering and marketing to achieve their goal of making exceptional pleasure products broadly available – both in top “sex positive” retail environments, as well as through mainstream distribution. Today, Jimmyjane products are globally renowned for their exceptional performance, durability and design. The company is credited for its leading role in reorienting the global conversation around pleasure products, and has become known in the media as “the Apple of sex toys”.

Nick Orlandino, CEO of Diamond Products commented “Jimmyjane is an exceptionally rare brand. Rare in the unique quality and design of its products, but also in the vision that has been executed over the last decade. I am very pleased that Ethan and the Jimmyjane team believe that our group is best able to ensure the continuity of this vision and the ongoing growth of the brand. Together we share the same values of quality and intense customer focus. I am convinced that our group will prove a good home and can help realize the significant future potential of Jimmyjane.”

Ethan Imboden, Founder and Chairman of Jimmyjane commented “We’re excited about this next step for Jimmyjane. Both our company and industry have come a very long way in the past 10 years. With the strength of Diamond behind Jimmyjane, we’ll be able to take our mission of bringing “Pleasure to the People” to an entirely different scale. Nick and the Diamond team respect the customer- and design-centric values, approach and attention to detail that are the foundation of Jimmyjane, and will be great partners in growing the brand’s reach and amplifying its message.”

This acquisition is a key facet of Diamond Products’ long-term growth strategy and offers the group a leadership position in the premium pleasure products market with one of the world’s best known specialty brands. Jimmyjane will continue to operate separately, maintaining its product development, creative, online, sales and day-to-day operations teams at its corporate headquarters in San Francisco.

Gift Guide: Four Sweet Presents For Your Sweetheart

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The most important gift you give this holiday season will be the gift you give your sweetheart. After all, this is the person you get sex from.

That said, these are some cute last-minute ideas that will keep you out of the dog house come New Year’s Eve.

HBloom Subscriptions ($75/delivery)

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HBloom is a creative flower delivery service that offers a wide range of products — these are the same folks that came up with the SuperHero package, which delivers flowers to a guy’s work so that he can be the one to give them to his sweetheart. Now, the company offers floral delivery subscriptions, with new arrangements arriving weekly, bi-weekly or monthly. All you do is meet up with a design consultant who checks out the space and learns about your tastes and the deliveries begin. Starts at $75 per delivery.

HowAboutWe Couples ($10/month)

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HowAboutWe keeps the romance alive by offering up interesting date ideas based on your location. Awesomely enough, the service offers a $10/month membership for couples, which hooks you up with up to 75% off the dates, one free date, and access to sold out shows and booked clubs. There are some cute ideas on there, but the best idea of all is you showing your partner how important it is to go on special, interesting dates. You know, like you did when you first fell in love.

Couple (Free)

Ok, you caught me. This isn’t necessarily a gift because technically it’s free. However, signing up for Couple and inviting your partner to join you in your own private social network can be pretty romantic. Couple lets you chat, share pictures, drawings, and location, and it even lets you draw simultaneously in a live sketch. With the new foursquare integration, users can suggest date spots and the thumbkiss feature is cheesy but fun. The app automatically stores important dates for your partner and the relationship, like birthdays and anniversaries, and you can share lists to stay on top of things as a couple. Hey, some of the best things in life are free.

HelloTouch ($55)

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Or you could spend $55 on a really, really fun night in the bedroom. The Jimmyjane HelloTouch vibrator may seem a bit awkward at first — after all, it is reminiscent of those Spider Man-style shooter toys you wear on your wrist. But once those finger pads get to buzzing it won’t seem so awkward anymore. The HelloTouch can be worn a few different ways so that everyone can enjoy, and it even comes in a Holiday package, including a stocking, handcuffs and a blindfold.

Hello Touch May Be the Best Sex Toy Ever Invented

JimmyJane’s new Hello Touch may be the best sex toy ever invented. It will turn two of your fingers in natural vibrators that you can apply all over your body, inside and out. It also looks designed by Tony Stark and Jon Ive, which kind of makes you and your partner look like superheroes in an iPod ad. More »