This Is the Set-Top Box Amazon Should Make

This Is the Set-Top Box Amazon Should Make

It looks like Amazon is getting ready to enter the set-top box market. If so, the online retailer needs to go big or go home, because the competition is simply too intense for anything less than amazing.

Amazon reportedly introducing set-top box this fall

Will Amazon release a set-top box this year? All the pieces seem to in place certainly, between the retailer’s robust online video offerings both premium and Prime (not to mention a slew of original material), as well as some experience in the hardware department through various Kindle devices. According to Bloomberg Businessweek, the company will be doing just that this fall — that information, incidentally, comes from three anonymous sources. The device is said to let users stream web content to a set, not unlike Apple’s own offering in the space. The site even went so far as suggesting “Kindle TV” as a name, though that seems to be Businessweek‘s own wishful thinking.

Update: We reached out to Amazon and received, not surprisingly, the customary no comment.

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Source: Businessweek