As you know, we took a lot of measurements this morning—height, weight, head circumference—and in most respects, your baby is doing great. There’s just one thing, and it’s not necessarily something to be concerned about, but we do need to talk about it: Your baby’s Klout score is in the 25th percentile.
Your imaginary (and seemingly arbitrary) social media score just got that much more credible — by the same company calculating it. Klout’s launching an offshoot of its influencer index to target businesses, turning individual social media data into metrics companies can use to better their brands. The service, which will continue to rollout into April, will arm big business with info culled from its Perks program (brand feedback provided by Klout’s user base), highlighting hot topics, relevant social networks and other intangible “buzz” data so highly sought after by marketers. The sign-up page is live now on Klout’s site, so any companies eager to abuse benefit from willfully divulged social data should do so with haste.
Filed under: Internet
Via: Fortune
Source: Klout
Klout is a system that measures the amount of influence you have online by measuring data from social media websites and other metrics. It comes with benefits and rewards because the higher your Klout score, the better are your chances to score bigger perks and sponsorships.
In an effort to get more people to join the Klout side, the start-up decided to run this campaign in San Francisco where party goers with high Klout scores got special treatment at the Playhouse Nightclub.
Clubbers who came with a Klout score of 50 and above (where you’re deemed as “being a thought leader in your specific business” were treated as the real VIPs at the club.
If you’re a geek with a high Klout score, then this is your time to shine at the club.
[via Pop Up City]
Social influence-ranking service Klout is an odd thing indeed: it thinks Blackberry users are more important than Android Users, but believes our very own Kyle Wagner is a good mom, too. In truth, its rankings don’t intuitively seem to make much sense—and here’s some evidence that supports that statement. More »
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