Hasta La Gadget!

Although the Optimus G and its Nexus 4 cousin are clearly the darlings of LG’s mobile lineup, that isn’t precluding the Korean company from crowing about a milestone for its more pedestrian Optimus L-Series smartphones. The company has officially passed 10 million sales of L-Series phones spread across the entire line, ranging from the tiny L3 through to the extra-large L9. LG only makes a partial attempt at keeping itself grounded, though. While it’s quick to acknowledge that 10 million is a “modest” amount in the light of grander achievements, it directly credits the figure to rejecting rivals’ tendencies to put “all their eggs into a one-size-fits-all phone” — a not-so-subtle potshot at a certain competitor’s approach to budget models. Whether or not that’s valid criticism, we’d say a little braggadocio could be justified when most low-cost smartphones rarely get this kind of recognition.

Continue reading LG sells 10 million Optimus L-Series phones, stays semi-humble with success

Filed under: Cellphones, Mobile, LG

Comments

Consider your last trip to the car dealership. Let’s say you saved up and hit up BMW. While you might’ve looked at — or even test driven — the M3, there’s a good chance that your better judgment (and your budget) led you to drive off of the lot with a 328i. Sure, it’s only got a four-cylinder engine inside, but the car offers great handling and good gas mileage. Better yet, you didn’t have to spend an atrocious amount of money to get behind the wheel. The same goes with mobile phones. While it’s fun to dream of owning a One X, a Galaxy S III or an Optimus 4X HD, they’re called superphones for a reason: they cater to power-hungry individuals with a fair amount of disposable income. Like supercars, they’re designed to bring people into the store, even if shoppers ultimately leave with something else in hand.

Enter the LG Optimus L7. Positioned at the higher end of the company’s entry-level lineup, it aims to be the 328i of smartphones. Sure, no one’s lining up to drool over it, but LG is aiming for this to be a practical choice with just enough elegance and pizzaz to keep consumers grinning. Of course, that sweet spot is difficult to achieve, and we’ve seen plenty of smartphone manufacturers miss the mark in attempting to balance performance and amenities with a palatable price. So, does the Optimus L7 rise to the challenge? We’ve spent the past week with it as our daily driver, and we’re ready to make the call. Read on for the answer.

Continue reading LG Optimus L7 review: a beautiful, entry-level Android 4.0 smartphone with LG’s new UI 3.0

LG Optimus L7 review: a beautiful, entry-level Android 4.0 smartphone with LG’s new UI 3.0 originally appeared on Engadget on Fri, 29 Jun 2012 16:15:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments