When Facebook rounds 3rd base for a home run On April 12th — with it’s
new Android app called "Home" — one has to wonder if Google missed a
golden opportunity? With a stock uptick of 3% as a result of this
announcement, the new FB app is boasting its functionality to turn any
compatible Android phone into a socially-smart Facebook phone.
Sometimes it takes a brand decades to use its specific combination of
logo, words, font type, design, colors and value to evolve into a
lifestyle choice. The promise, look, personality and feel is the brand’s
patina. It transcends the commercial transaction igniting what I call ‘magnetic marketing,’
or the time when the buyer and seller travel on the same wavelength,
where they are more tightly attracted to each other, than any other time
in the customer-brand relationship cycle.
The Federal Trade Commission (FTC) may not receive many robocalls, but
it gets more than 200,000 complaints about the buggers every month. It
finally decided last fall to issue a challenge to the public to see who
could come up with a way to stop the marketing calls before they reach your ringer. The Robocall Challenge
winners, announced April 2, 2013, were not the most inventive
invectives, but the most likely-to-be-effective technologies
invented separately by software developer Aaron Foss and computer engineer Serdar Danis.
Man, we were all fooled. We’re being told today, YouTube was launched in
2005 with one sole goal in mind — to surface the best video of all time. It’s
taken 8 short years, but the panel of judges are now ready to get down to
brass tacks and start the hard work, which according to Google will take
10 long years hence.
I bet ‘Mr. Peeps’ never dreamed 60 years ago that his yummy, gooey,
marshmallow treats would be fodder for a cult. I bet he never thought
that in 60 years there would be as many as 40 different Peeps Shows
throughout the United States to commemorate Easter. And the thousands
of talented Peep artists who create diaramas where Peeps play famous
characters such as Pi or Pope Francis. Well, Mr. Peeps, aka Bob Born,
must be eating these celebrations up – so to speak.
Unless you’ve been living under a rock, sworn off using social networks
or have been on an extended vacation, you’ve probably been stumbling
over the marriage equality symbol that’s cyberventilating its way across
Facebook and Twitter. The pink equal sign on red background, with all
it’s various permutations is now considered the de facto logo of
supporters of gay marriage. And as such, according to Chris Gayomali at theweek.com, "it ticks all the requisite checkboxes. . . it’s simple, instantly recognizable, and well, everywhere."