Hasta La Gadget!

This morning, we reported that Ford had changed the name of Lincoln to the Lincoln Motor Company in an effort to revive its luxury division and set it aside as a unique brand. Now, furthering this goal, the company has announced that a Lincoln advertisement is slated to appear during the 2013 Super Bowl on February 3. This is the first Lincoln Super Bowl commercial ever.

The commercial is 60-seconds in length, and will feature President Lincoln walking out of some mist. Also included in the commercial will be images of famous individuals who have owned Lincoln brand vehicles, including Dean Martin. This is all in a near-desperate push to distinguish the brand and correct ever-decreasing sales, which have dropped 63-percent since 1990.

Speaking about Ford’s efforts to reinvent the luxury brand and pull it up out of the dreck, Lincoln’s Director of Marketing, Sales, and Service Matt VanDyke offered this statement. “It’s our largest campaign ever from the size, scale and reach of it. Every touch point is being reinvented. Everything we’re doing is different.”

Ford plans to unveil the Lincoln MKZ, a luxury sedan with a starting price of $35,925. The MKZ features a panoramic glass roof, a push-button transmission, and a split-wing grill. So far, only 69,000 Lincoln vehicles have been sold in 2012. According to Bloomberg, the average cost of a one minute commercial during the 2012 Super Bowl was $7 million, so it’s safe to say that Ford is going all-out in its efforts to save Lincoln.

[via Bloomberg]

Ford announces first-ever Lincoln Super Bowl commercial is written by Brittany Hillen & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Luxury car buyers looking for a hybrid vehicle might want to check out the new 2013 Lincoln MKZ Hybrid. The EPA recently issued its official fuel efficiency numbers for the 2013 MKZ Hybrid rating the car for 45 mpg in the city, 45 mpg on the highway, and 45 mpg combined. Lincoln brags that its hybrid delivers five mpg better efficiency in the city and combined as the more expensive Lexus ES Hybrid.

Lincoln says that its hybrid delivers more miles per gallon than any other luxury vehicle in America. The MKZ Hybrid is a mid-size vehicle slotting into the luxury segment of the market. Lincoln also notes that its hybrid vehicle gets two mpg better fuel efficiency in the city and five mpg better efficiency on the highway than the smaller Lexus CT 200h.

Lincoln says that the hybrid version of the MKZ is available with all the same options that the non-hybrid version of the car can be fitted with. The company points out that not all hybrids are available with all features of non-hybrid versions of the car. Lincoln includes Sync with MyLincoln Touch in the standard options package.

That system has an eight-inch touchscreen, and the vehicle gets premium leather seats that are heated in the front, LED headlamps, 18-inch wheels, and Lincoln Drive Control. The Lincoln MKZ Hybrid will hit dealer showrooms later this year with pricing starting at $35,925.

Lincoln MKZ Hybrid EPA rated at 45 mpg combined is written by Shane McGlaun & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.