Children of the ’80s, you’ll want to remember this name: Asher Levine. He’s the young designer behind an also young label poised to make Marty McFly’s vacuum-powered jacket from Back to the Future Part II a real-life retail item. But more on that in a bit. As you might’ve already guessed, Levine’s brand is atypical of the industry, one based upon the incorporation of technology and innovation with style. It sounds strange when you consider this is fashion we’re talking about — a notoriously stodgy industry predicated upon its historical archives — but then again, this is the very same designer that teamed up with MakerBot for his fall 2012 collection. Oh, and did we mention he dresses the likes of Lady Gaga and will.i.am? There’s that, too.
While that last crossover collaboration employed MakerBot’s Replicator for 3D-printed eyewear, Levine’s current fall / winter 2013 line is taking things into a less cumbersome, more practical realm. Through a partnership with Phone Halo, a company focused on mobile Bluetooth solutions, apparel in this new collection will feature integrated tracking chips to help high-end clientele locate lost or misplaced luxury items via a customized TrackR app. So forget about last season’s trends, Levine is committed to pushing things forward, while also daring to dream a little sci-fi dream.
Gallery: Asher Levine
Filed under: Cellphones, Wearables, Software, Mobile
