Adobe asked artist Alex Trochut to recreate the company’s logo "using the technique of his choice." This is the impressive result, which I love because of its use of color and the fact that he didn’t use digital software to create these perfect bubbles.
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Engadget breaks news all day long, but today we’ve got a little of our own. I’m really excited to announce that over the next few days we’re rolling out some of the biggest, most important updates ever to launch on the site.
Our goal is nothing short of making Engadget the most useful, advanced, and thoughtfully designed place on the internet to learn about personal technology. Step one on that path launches today: a dramatically simplified new site design, and a fresh new Engadget logo to go along with it.
Then, in a few short days we’ll be launching a ton of new functionality to take advantage of this all new design, including user profiles, forums, product lists, product comparisons, user reviews, price alerts, and much more.
I can’t wait to tell you all about it. Read on to learn more.
Filed under: Announcements
Some users of Google’s web-based products may have already seen the familiar black menu bar disappear from one Google site or another, but the company has now confirmed that was only just the beginning. It’s announced today that a broader rollout is underway that will see most of its sites get a new “app launcher” in its place. That new interface should be familiar to anyone who’s used Android or Chrome OS; it simply consists of a small icon in the top right of each page that expands to reveal a grid of larger icons. According to Google, the change is being done to make getting around various Google services more “seamless,” and eliminate any distractions once you’re inside an app.
Along with the menu bar change, Google has also confirmed that it’s “refined the color palette and letter shapes” of its logo, and that the updated version of it will be making its way across the company’s various offerings along with the new menu bar. You can apparently expect those changes to occur over the next few weeks.
Filed under: Google
Source: Google Inside Search
Out with curly and blue; in with angular and gold. Microsoft’s Bing search engine has just received a major redesign which it’s hoped will reinvigorate the service—but is it really enough?
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Microsoft’s search engine continues to push the rock up a hillside as it chases Google, and some new Bing features add or enhance its search in very familiar ways. First up is a reworked logo, detailed to a level that we’re sure Marissa Mayer can appreciate. Bigger than that however are the adjustments to search, with improved “Snapshot” cards that try to fill in what you want to know about a person, place or thing before you even click on a search result. Like Google’s cards it has a quick index of info, but it also pulls from Facebook and Twitter to see what your friends might be saying about it. The “Page Zero” results that auto-fill even as you search a query are improved as well, with mini-tiles there that have pictures and text. Other tweaks are meant to improve the experience on screens from phone to TVs, while new “Pole Position” results fill in answers for easy questions about things like the weather. Senior Director of Search Stefan Weitz tells the WSJ the company “went back to the drawing board about how to build searches” — let us know if the changes are enough make you switch.
Filed under: Internet, Microsoft
Source: Bing Blog (1), (2)
You might say the week is never really done in consumer technology news. Your workweek, however, hopefully draws to a close at some point. This is the Weekly Roundup on Engadget, a quick peek back at the top headlines for the past seven days — all handpicked by the editors here at the site. Click on through the break, and enjoy.
After a month of swapping out logos, Yahoo has finally chosen a winner to stick with for good. Shown above, it’s still “whimsical, purple and with an exclamation point” — and as a hidden bonus, that exclamation point is animated on the company’s website. The only real upside here? Now the internet won’t freak out about Yahoo’s design decisions on days when it goes all comic sans.
Filed under: Internet
Source: Yahoo (Tumblr), Marissa Mayer (Tumblr)
The logo of a multinational brand needs to be recognizable in any language, which is why so much time and effort goes into developing a strong design. But it’s still fun to see what Subway’s logo looks like in Chinese, or what Pizza Hut looks like in Farsi.
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Since taking on Marissa Mayer as CEO last year, Yahoo’s kept itself occupied with purchasing Tumblr, giving Flickr a facelift, redesigning its email service, fine-tuning its fantasy sports solution and much more. Citing a renewed sense of progress, the company’s announced it’s taking up a new logo that’ll evolve “the essence” of the brand accordingly. While the fresh design won’t be unveiled until September 5th, Yahoo will show off a unique take on its current logo — like the one above — for the next 30 days throughout its homepage and network of sites. Don’t expect a radical departure from its roots, however. An exclamation mark, the color purple and the hallmark yodel will all be a part of the new branding.
Filed under: Misc
Source: Yahoo (Tumblr)
Most company logos usually play it pretty safe: stale stencils or vanilla graphics mixed with a bunch of nothingness to keep uniqueness to a minimum. That’s never fun. But if you get too adventurous, the Internet skewers you. That’s why we’re left with logos and brands that pretty much are all different degrees of the same.
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
