People tend not to like big changes, either in celebrity hairstyles or branding, which explains why so many major logo unveilings of the past few years have ended in disaster. But rather than harp on Yahoo’s spicy meatball of a new logo, let’s dig into the neglected category of the well-designed ones.
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Tonight, at midnight Eastern Standard Time, Yahoo! will unveil its new logo. If you’re confused—yes, Yahoo! has been "unveiling a new logo" (read: comic sans rendering of Yahoo!) at midnight for the past 29 days. It’s all part of an unusual plan to evade the virulent public backlash that has haunted many recent corporate rebrands. But will it work?
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To mark the 100th anniversary of Chevy’s logo this year, the car company has created this graphic charting the evolution of the iconic bowtie. But did you know that the origins of the slanted cross are vague at best?
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The Black Flag logo is sort of like the Coca-Cola script: it’s been subverted and remixed so many times, it’s become bigger than its original intended use. Now, thanks to a mini-documentary produced by Los Angeles’ Museum of Contemporary Art, we know the fascinating story behind the creation of the iconic mark—which, according to Henry Rollins, “every cop in LA remembers.”
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A lot has changed on the internet over the last 17 years, but one of the small constants has been eBay’s decidedly 90s logo, which has remained colorful and off-kilter as others have shifted with the trends. Now, after all these years, it’s finally making a clean break (mostly). The company today took the wraps off a whole new logo, one that retains the old colors but does away with the overlapping, non-conformist letters — or, as eBay President Devin Wenig puts it, a logo that’s “rooted in our proud history and reflects a dynamic future.” You can find the company’s full explanation of the change at the link below, and look for the logo itself to actually be put into use by eBay in mid-October.
eBay straightens out its logo after 17 years originally appeared on Engadget on Thu, 13 Sep 2012 14:39:00 EDT. Please see our terms for use of feeds.
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