Trying to "fix" the Oscars with branding is a fool’s errand—just you try and put lipstick on a grotesquely excessive, four-hour-long pig. But local creative agency 180LA has done an admirable job, giving the Academy a new look that’s as smart as it is simple.
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Cthulhu as branding: Yesterday, the U.S. National Reconnaissance Office launched a classified satellite called NROL-39, destined to carry out surveillance and security work in orbit. The official patch, above, paints a pretty vivid picture of its mission. [NASA Spaceflight; Quartz]
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75 years after Philips debuted a circular "shield" logo filled with twinkling gold stars, the Dutch electronics giant has brought the design back as a bold monochromatic logomark.
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If you’ve ever thought Twitter was a silly name, be grateful that’s what they settled on. During the research for a new book about the site, Nick Bilton has unearthed some of the early name and logo ideas, and they… they aren’t pretty.
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Since advertising is all about the power of suggestion, it’s fun to see what happens when the conceits of well-known campaigns are totally
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Graphic designer Paula Rupolo came up with the clever idea to see just how far famous brands and logos have penetrated our brains: she swapped the colors of brands with their closest competitor. The results are so weird: coke is blue, Pepsi is red, Google is purple and Yahoo is colorful. It’s like living in some alternate reality.
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Just like the products and services they sell, company logos have a tendency to change over time. In this series of animations by Nick DiLallo, you can see how the logos of six big firms have changed over the years.
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You know H&R Block? Their logo is just a green…block. Very simple. Almost too simple. You may also remember how clothing chain Gap tried to simplify their logo in October 2010…and failed miserably, lasting less than a week.
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Modern warfare is defined by ambiguity—and with it, soldiers (and training) have had to adapt. Posted online this week, a U.S. Army document guides soldiers through the rigors of recognizing terrorist and insurgent groups in the wild. Not through weaponry or language, but through branding.
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Pixar’s production logo—that animation sequence that pops up before a Pixar movie—is as iconic as they come. Who can’t help but smile when they see cute little Luxo Jr. squash the I in Pixar and turn its bulb towards you. But the Pixar logo animation wasn’t always so adorable, a few of Pixar’s early shorts had much plainer sequences. Jay Orca combined a lot of them into this wonderful 3-minute video showing the history of Pixar’s logo.
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