People tend not to like big changes, either in celebrity hairstyles or branding, which explains why so many major logo unveilings of the past few years have ended in disaster. But rather than harp on Yahoo’s spicy meatball of a new logo, let’s dig into the neglected category of the well-designed ones.
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At midnight, Yahoo unveiled its new logo after 30 days of zany decoy versions. It’s a staid little number, the main surprises of which are its intense new shade of purple, an ever-so-slight serif, and an odd architectural shadow effect. It’s a more traditional, adult design—and it hints at how Yahoo is changing on a larger scale.
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At midnight, Yahoo unveiled its new logo after 30 days of zany decoy versions. It’s a staid little number, the main surprises of which are its intense new shade of purple, an ever-so-slight serif, and an odd architectural shadow effect. It’s a more traditional, adult design—and it hints at how Yahoo is changing on a larger scale.
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Tonight, at midnight Eastern Standard Time, Yahoo! will unveil its new logo. If you’re confused—yes, Yahoo! has been "unveiling a new logo" (read: comic sans rendering of Yahoo!) at midnight for the past 29 days. It’s all part of an unusual plan to evade the virulent public backlash that has haunted many recent corporate rebrands. But will it work?
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In what could possibly be the most convoluted way to put on a new pair of purple pants, Yahoo has announced that it will be changing its infamous purple exclamation point logo into… something different. You see, it’s not the new simple logo above even though Yahoo posted an image of that new logo in a release talking about the new logo and used that same new logo all over its Tumblr page and is even using that new logo on Yahoo.com. No, no, no. That, I repeat, is not the new logo.
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The 2020 Olympics will be held in either Istanbul, Madrid, or Tokyo, but no matter where they’re held, the logo will be boring. There’s a 66-percent chance the logo is going to be some stupid flower crap.
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Most company logos usually play it pretty safe: stale stencils or vanilla graphics mixed with a bunch of nothingness to keep uniqueness to a minimum. That’s never fun. But if you get too adventurous, the Internet skewers you. That’s why we’re left with logos and brands that pretty much are all different degrees of the same.
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If you use a Sony or Fujifilm camera or Nokia phone or anything like that, you may notice a slight difference in future editions of your favorite camera and phones. The iconic Carl Zeiss imprint on the camera lens will now be just ZEISS. I guess they were growing tired of non photogs asking who the heck is Carl Zeiss?
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The Chupa Chups packaging is uncanny—you could spot the swirly, colorful wrapper from a mile away, and you’d instantly know it was the most famous Spanish lollipop in the world. David Airey, an Ireland-based graphic designer, put together this illustration that shows the evolution of the Chupa Chups logo since it first arrived on the scene in 1958.
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Things change over time. Famous logos morph from black and white text into ornately embossed colorful graphics
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