Dissecting the Tech Behind March Madness

Dissecting the Tech Behind March Madness

Sports and technology are usually thought of as estranged dance partners just a half measure out of sync, but there’s an elegant waltz between the two that’s been going on for years behind the scenes. And maybe nowhere more so than in the lead-up to March Madness.

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Put Your College Colors on a New Moto X (And Get a Student Discount)

Put Your College Colors on a New Moto X (And Get a Student Discount)

If you’re a college basketball nut in need of a new smartphone, Motorola’s got you covered like a seven-foot defender, with a whole new line of college-themed color combinations you can plaster on a brand new Moto X. Just in time for March Madness!

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A Map of Who’s the Best (and Most Biased) at Picking March Madness Brackets

You’re biased about sports. It’s fine, we all are. It’s part of the allure. But it’s just as fun breaking it down to see exactly how we’re biased. Yahoo gave Facebook Data access to its more than 60,000 brackets filled out by Facebook users, which Facebook has in turn made into some awesome visuals showing exactly who’s the most biased, and in what ways. More »

Google search adds sports info, gets a bad case of March Madness

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Google’s big push toward richer search just got a bit more sporty. The site announced that it’s adding sports schedules, stats and other contextual information to its results. Interested parties can now find game scores, full league standings, schedules grouped by day and week and can drill down for more info on players in individual games. For the sake of timeliness, March Madness answer cards now feature a bracket view, which can be viewed on desktop or mobile, if you’re the betting type.

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The Insane One-Man Computer Station It Takes to Cover Every Single March Madness Game

When March Madness kicks off tomorrow at noon Eastern time, thousands of sports fans across the country will be suddenly stricken with sore throats, coughs, or other excuses to ditch work and find a place to watch one or more of the 16 college basketball games that will tip off. More »

The Most Accurate Map of NCAA College Basketball Fandom

Like it or not, Facebook is a pretty good barometer if what people like. So it’s fun when it gathers up its considerable data troves and spits out maps of stuff we like. Today it broke down the fans of teams in the NCAA Men’s Basketball Tournament. More »

NCAA Puts 75 Years’ Worth of March Madness Highlights on YouTube

In 1992 Duke beat Kentucky in the NCAA championship by making a basket in the last second of the game. And you can relive that incredible moment—and hours more—today because the NCAA has put 75 years worth of March Madness highlights on YouTube. More »