Hasta La Gadget!

Who wants to test drive a new car through the same boring streets they see every day? In a recent Renault advertising campaign to promote its’ new CLIO model, potential buyers are taken on an unusual test drive which ends on the streets of Paris, surrounded by scantily clad women or shirtless men. Now that’s what I call taking a look under the hood!

Man, we were all fooled. We’re being told today, YouTube was launched in
2005 with one sole goal in mind — to surface the best video of all time. It’s
taken 8 short years, but the panel of judges are now ready to get down to
brass tacks and start the hard work, which according to Google will take
10 long years hence.

With nearly 2,500 exhibitors showcasing the latest innovations in
home improvement, lawn & garden, pet care, plumbing, paint and
enough helpful gadgets to choke a Home Depot this May 7-9, you bet that
we’re excited for the 2013 National Hardware Show in Las Vegas!

Tokyo based Team Lab Inc. in collaboration with Professor Kazuomi Sugamoto (Osaka University) have created ‘teamLabBody‘ the world’s first  3D Human Anatomy App / Digital Textbook which accurately reproduces the elements and joint movements of a living human body.

This project was based on research by Professor Sugamoto at Osaka University Orthopaedic Biomaterial Science Laboratory who has spent more than 10 years analysing the arrangement and movement of every single joint in a living human body. His team discovered that the joint movements of a living human body differ from those observed in donor specimens which constitute most of the orthopaedic knowledge in existing medical textbooks. Data was compiled during this research from CT and MRI scans of living humans to observe the arrangement and movement of every single joint.

teamLabBody is designed to be easily understood by the general public and also a useful reference tool for doctors when explaining concepts to their patients. It also serves as a handy guide for medical students.

The app allows users to view the human body and joint movements from any angle and magnification, while choosing to focus on the skeleton, muscles, ligaments, nerves and blood vesels. Names and detailed explanations of each body part are also provided making it an interesting learning resource.

Bone motion mode (see video bellow)enables users to observe the the skeletal movement of a living human in 3D by customising the direction and speed of movement.

teamLabBody demonstrates the potential of combining medical science with 3D technology on a mass-market, user friendly application for the purpose of education. Making science into an accessible art form is already a worthy goal, but getting into such a level of detail is quite a challenge!

The app is currently available for iPad2 and newer models for US$29.99.

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HTC has revealed that it will finally drop the frankly stupid “Quietly Brilliant” tagline it has been using for the past few years, the WSJ reports, with company marketing chief Benjamin Ho saying they “haven’t been loud enough” with marketing to date. The first fruits of that change in strategy are already apparent, with HTC handing out snacks at the Galaxy S4 launch event in NYC, and the use of the hashtag #theNextBigFlop to directly take down the S4 on Twitter.

Ho also explained in an interview with the Wall Street Journal that supply shortage, specifically involving camera components (which are unique to the HTC One and use a new “Ultrapixel” layered sensor technology), is what’s behind the continued delay in launching the HTC One in the U.S. That’s acting as a choke point preventing the speedy ramp up of production, Ho told the WSJ.

While HTC is being more vocal in terms of both being aggressive with the competition and its products, and with informing the public about the real reason behind its slow global rollout of the flagship HTC One device, it has a lot of ground to make up. Q4 sales were down 41 percent year over year, and recently, HTC CEO Peter Chou said recently he’ll resign if the One fails to succeed with consumers.

The Taiwanese company will also be dumping funds into marketing, meaning that this change from the “Quiet” company of old isn’t just about optics. Ho said in the WSJ interview that it will be increasing its digital marketing spend by 250 percent this year compared with last, and that print and traditional media ads will get a 100 percent budget bump in 2013.

It’s unclear how much of that budget will be dedicated to smack talk, but HTC is already actively banging that drum. In addition to the Twitter campaign mentioned above, there’s also recent comments made by HTC North America President Mike Woodward, who told Business Insider that his company was “pleased to see no innovation in the design itself” with the S4, noting that he thought “Samsung is trying to overwhelm us with money and marketing.” In the interview he noted that while HTC couldn’t match the Samsung marketing giant in terms of available cash, it will amp up its efforts.

HTC doesn’t need to spend a lot of money, but it does need to stop pretending that making good hardware and then sitting back and being mostly quiet about it is the way to compete in the smartphone game. Luckily, it looks like the company has finally realized that too. Now it just needs to ship.