Hasta La Gadget!

You know how it goes — “rules” are only “rules” if someone bothers to enforce them. And enforce Google has. While programs such as AdBlock, AdAway, AdFree and the like have been running unabated for quite some time now, Google has evidently buckled down and yanked the lot of ’em overnight. Of course, the company’s Play Store developer agreement already makes clear that apps designed specifically to hinder the natural course of advertising won’t be allowed, but it’s certainly interesting to see the company finally making good on its words. Specifically, the agreement states:

“You agree that you will not engage in any activity with the Market, including the development or distribution of Products, that interferes with, disrupts, damages, or accesses in an unauthorized manner the devices, servers, networks, or other properties or services of any third party including, but not limited to, Android users, Google or any mobile network operator.”

See that bit about third-party clients’ services? We’re guessing that it’s in reference to implementations of advertising code. Looks like the wild, wild west has a sheriff in town.

Filed under: Cellphones, Mobile, Google

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Via: ZDNet, CNET

Source: Google, Phandroid

Google is showing off their latest experiment at SXSW, the Talking Shoe. It uses funny sentences to try and get you moving to keep you active and exercising. While this is not a real product, it is an example of what can be done with modern technology.

It’s hard to deny that online advertising has grown a bit stale, with most ads being some take on ye olde banners. Google obviously has a vested interest in keeping us clicking — so it’s launching its Art, Copy & Code project to liven things up. The initiative sees Google experimenting with partners to see which concepts garner the most interest. Among the early field tests is the “useful marketing” of Volkswagen’s Smileage app, which uses a Google+ Sign-In to share media from a road trip; there’s also an upcoming internet of things experiment that may involve talking shoes, among other wireless-aware objects. The full scope of Google’s advertising outreach will have to wait, although the search firm plans to show and discuss some of its plans at South by Southwest this week. Companies that haven’t been getting much attention from old-fashioned, picture-based pitches may want to give the project a closer look.

Filed under: Cellphones, Internet, Mobile, Google

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Via: Google Official Blog

Source: Art, Copy & Code

Japanese confectionery powerhouses Lotte and Calbee have teamed up to celebrate the mutual 50th anniversaries of two iconic snack favorites, Ghana Milk Chocolate Bars and Kappa Ebisen Chips, by rolling out limited edition "Kappaebisen Ghana" chocolate covered shrimp-flavored chips. Hey, it worked for Reese’s!

Tina Fey’s 30 Rock was a surreal sitcom that turned the genre on
its head. High and low-brow comedy are treated as equals where
punch-drunk punchlines often sail over the heads of even the most
die-hard Feysians! To reinvent the 30-minute format, Fey also stole a
page out of David Letterman’s playbook – that is, disparaging jabs at
its own TV network.