Hasta La Gadget!

The Lady Gaga Synthetic Leather Smartphone Pouch from the pop superstar’s Mobile Collection is as bland as the flamboyant mega-hitmaker is shocking… in fact, we’re shocked at how plain-jane this $55 universal phone case is considering whose name is on the cover.

With the presidential election only 2 weeks out, both campaigns are
fully cognizant of the impact of social media and how one meme can sway
opinion within minutes of it being uttered. At no other time in U.S.
history has the combination of messaging on TV and Twitter become so
intertwined. However instead of paying the hefty fees of a TV ad, the
presidential contenders incur less cost by purchasing Promoted Tweets and Trends, and ironically utilize the free medium of a TV
debate to drive the traffic.

Most marketing stunts are just plain annoying, but every once in a while one comes along that doesn’t make you completely hate the company behind it. Such is the case with this cross-promotion for Coke Zero and the new James Bond movie, Skyfall, which turned unsuspecting travelers into James Bond for one very exciting minute. More »

It’s no secret that Facebook saw FarmVille for iOS as writing on the wall: it had to either tap into mobile app revenue or risk losing income (and marketing-savvy developers) whenever someone left the web. Following a beta this summer, the company’s solution to its dilemma is now open to everyone. All developers on the social network can build ads that link from Facebook’s Android and iOS apps to either Google Play or the App Store — offering both an easy plug for their native apps and that all-important ad revenue for Facebook. The system currently takes a shotgun approach and may pitch social networkers for apps they already have or don’t want, but it should be refined in the next few months to where some curious purchasers won’t even have to leave Facebook to load that hot new title. Hopefully the increased recognition for mobile developers is worth sullying our once pristine news feeds.

Filed under: Cellphones, Internet, Mobile, Facebook

Facebook opens mobile ads for apps to all developers, keeps them on the money train originally appeared on Engadget on Wed, 17 Oct 2012 23:20:00 EDT. Please see our terms for use of feeds.

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