From the “roof of the world” to the roof of your mouth, China’s Tibet 5100 Water Resources Holdings Ltd. will never Everest in its quest to be the world’s most desired luxury bottled water. The climb to watery wealth has a downside, however, and those who can least afford this premium product could end up paying the most.
Calling All Inventors! Edison Nation Launches Open Search For Innovative Products
Posted in: Today's ChiliHave a unique and patentable idea that you’ve not been able to move off first base? Edison Nation has just the answer for you in its newest search for ideas. It’s an open search!
So, you can submit one or more of your ideas in any category of
products – home, garden, office, etc. to the Open Innovative Product Search.
Facebook outlines its ad targeting strategy on one handy page, presents a complex privacy picture
Posted in: Today's Chili To say that Facebook has to tread lightly around privacy issues is an understatement, especially with a targeted ad push underway. Rather than navigate that minefield once more, the social network hopes to skip it entirely by posting an overview of how the ad system tracks habits while retaining our anonymity. For the most part, Facebook walks the fine line carefully. Its Facebook Exchange auction system relies on a unique, untraceable browser ID to target ads to specific people without ever getting their identity; both a mechanism targeting ads beyond Facebook and a Datalogix deal to track the ad conversion rate use anonymous e-mail address hashes that keep advertisers happy without making the addresses readable to prying eyes. The initiative sounds like it’s on the right course, although there’s caveats at work. Opting out of any Facebook Exchange ads requires tracking down individual ad providers, which isn’t likely to result in many of us leaving the ad revenue stream. Likewise, those who’d object even to the completely anonymous ad profiling don’t have a say in the matter. With those concerns in mind, it’s doubtful there will be many significant objections in the future — Facebook knows its advertising money train can only keep churning if its members are comfortable enough to come along for the ride.
Filed under: Internet
Facebook outlines its ad targeting strategy on one handy page, presents a complex privacy picture originally appeared on Engadget on Mon, 01 Oct 2012 16:16:00 EDT. Please see our terms for use of feeds.
With Iran’s nuclear capabilities escalating to an all-time high, it
appears Prime Minister Benjamin Netanyahu has built his very own
bomb in retaliation. Except his high-octane ammunition was not of the world-annihilation kind.
Identified as the "Bibi Bomb," named after the PM’s nickname "Bibi," his
explosive came in the form of a cartoonish drawing to illustrate what is
perceived as Iran’s probability to create an atomic weapon. Used as a
prop at the UN General Assembly this past week, it was seen as Israel’s first preemptive salvo launched at its number-one enemy, Iran.
Each week Ross Rubin contributes Switched On, a column about consumer technology.
If you bet that Apple was going to turn the square, occasionally wrist-strapped iPod nano into a MOTOACTV-like watch that would provide a glanceable window into iPhone apps, you lost. Clearly, Apple could have gone that route. It teased in the last generation with an expanding selection of watch faces and used this generation to add Bluetooth and enable a thinner design via the new Lightning connector. Nevertheless, Apple decided to forgo the embryonic smartwatch market. Indeed, it returned to the larger, longer iPod nano school of yore, but with the single-button design of its iOS mobile devices complementing a multitouch interface.
The watch faces may be gone, but the new iPod nano regains the ability to play video while retaining photo display and Nike+ integration. It has become the equivalent of the lineup’s feature phone, albeit with a better user interface. Examined in context, the new clip-free iPod nano looks more at home as a midrange option between the tiny iPod shuffle and the now larger iPod touch.
Continue reading Switched On: The iPod’s modern family
Filed under: Cellphones, Handhelds, Tablets, Wireless
Switched On: The iPod’s modern family originally appeared on Engadget on Sun, 23 Sep 2012 17:30:00 EDT. Please see our terms for use of feeds.
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Nestlé’s “We Will Find You” Marketing Campaign: Big Butterfinger is Watching You
Posted in: Today's ChiliNestlé wants to be like Willy Wonka, but instead of a Golden Ticket, they are using GPS technology. Certain candies like Kit Kats will have GPS in the packaging so that when you open them, the GPS is activated and they can track you down.
Soon after you open a winning candy wrapper, some PR people (presumably not dressed as an armed SWAT team) will come to your door and let you know that you have won a pile of cash. But despite the prize, this whole campaign seems really creepy.
The video is amusing yes, but what about those poor folks who don’t know about the promotion, suddenly getting harassed by PR guys? Some of us value our privacy. At the moment, this campaign is only running in the UK right now. What do you guys think? The money is cool, but some folks will find the idea of being tracked down by their candy bar to be unnerving.
[via Neatorama]