Sometimes it takes a brand decades to use its specific combination of
logo, words, font type, design, colors and value to evolve into a
lifestyle choice. The promise, look, personality and feel is the brand’s
patina. It transcends the commercial transaction igniting what I call ‘magnetic marketing,’
or the time when the buyer and seller travel on the same wavelength,
where they are more tightly attracted to each other, than any other time
in the customer-brand relationship cycle.
Who wants to test drive a new car through the same boring streets they see every day? In a recent Renault advertising campaign to promote its’ new CLIO model, potential buyers are taken on an unusual test drive which ends on the streets of Paris, surrounded by scantily clad women or shirtless men. Now that’s what I call taking a look under the hood!
If you’d like to learn a few tips and stellar advice from industry,
energy, design and other innovative juggernauts, be sure to attend the
Innovation Uncensored event in New York City April 23-24!
A landing page is an important tool
that is much more than just a “place holder” in your online
empire. If you do not have a landing page, you may be missing out on
the opportunity to engage your audience.
Unless you’ve been living under a rock, sworn off using social networks
or have been on an extended vacation, you’ve probably been stumbling
over the marriage equality symbol that’s cyberventilating its way across
Facebook and Twitter. The pink equal sign on red background, with all
it’s various permutations is now considered the de facto logo of
supporters of gay marriage. And as such, according to Chris Gayomali at theweek.com, "it ticks all the requisite checkboxes. . . it’s simple, instantly recognizable, and well, everywhere."
With nearly 2,500 exhibitors showcasing the latest innovations in
home improvement, lawn & garden, pet care, plumbing, paint and
enough helpful gadgets to choke a Home Depot this May 7-9, you bet that
we’re excited for the 2013 National Hardware Show in Las Vegas!
There’s been rumblings that the world’s largest social network just
might want to start using it’s membership clout to affect change in
government, or at least support the candidates that have their
best interest at heart. With over 1 billion followers, the house that
Zuckerberg built is indeed the size of a prominent sovereign state,
second only to China and India.
Everyone in the States at this point in time is very familiar with the
term "sequester" as it applies to limiting the size of the U.S. federal
budget. British Airways, on the other hand is using the concept as
originally defined — "to cause to withdraw, into seclusion." British
Airways’ latest innovation is titled, ‘Innovation Lab In The Sky,’
and their sequestration will not be limiting at all, because their plan
is to expand upon talent and opportunities, with a little help from
their friends.
Political cartoons have distinguished Matt Bors from the pack of
modern-day cartoonists. While comics with a message have been around
since the Yellow Kid in the early 1900s, most cartooning is created for
the quick chuckle versus the reflective guffaw that comes from
satirical illustrations.
Baby-shaped pears or a pair of babies… why not both! Chinese fruit farmers are using molds to produce cute but creepy pears that look just like babies: peaceful, serene, closed-eyed visages and all.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
