Microsoft Surface: inside the three-year secret project to build the first great Windows tablet

Microsoft Surface inside the threeyear secret project to build the first great Windows tablet

The scene: two dozen journalists file into a small auditorium on Microsoft’s Redmond campus. Steven Sinofsky, head of the Windows division, and Panos Panay, general manager of Surface, make their way on stage, each with a tablet in hand. In every audience seat, an elementary-school-style desk with a wrapped parcel placed on top. Inside: a Wonka bar, along with a golden ticket. It’s the day before Surface for Windows RT goes up for pre-order, and in addition to sharing some key pricing and availability details, the company is about to give these lucky reporters a tour of the proverbial chocolate factory, the halls where Surface was conceived and tested.

It’s an apt analogy, when you think about it: the company’s testing chambers and design studios are generally forbidden to people without corporate badges. Even then, relatively few Microsoft employees were aware of the Surface before it was announced to the public. On this day, we’re told we’ll be turned into giant blueberries — or, at least, escorted from the premises — if we wander off or take photographs around the building. There won’t be any first-hand recordings today, and no fresh hands-on material. There are more than 200 custom-made parts inside the Surface, say Microsoft reps, and nothing is there by accident. We’re here to learn more about the specs, as always, but also to get some insight into how Surface came to be: what compromises were made, and what design ideas were abandoned along the way. If gadget porn is what you’re after, you can revisit our first look from June. But if things like display technology and hinge design float your boat (and why wouldn’t they?) you’ll want to meet us after the break for a more detailed explanation of what Microsoft was trying to achieve.

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Microsoft Surface: inside the three-year secret project to build the first great Windows tablet originally appeared on Engadget on Tue, 16 Oct 2012 11:00:00 EDT. Please see our terms for use of feeds.

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Microsoft Surface for Windows RT pricing now official: tablet starts at $499, keyboard not included

Microsoft Surface for Windows RT pricing now official: tablet starts at $499, keyboard not included

With Surface for Windows RT going on sale in just 10 days, Microsoft is finally ready to talk about pricing and availability — not to mention, some technical details it left out when the tablet debuted back in June. After the Surface product page prematurely went live on Microsoft’s site a few hours ago, the company just officially announced that the 10.6-inch, ARM-powered slate will go up for pre-order at 9AM PT today, starting at $499 for the 32GB version. The 64GB model will cost $599.

To be clear, these prices do not include that snazzy Touch Cover with the flat, pressure-sensitive keys. Rather, it’ll be sold separately for $120. Ditto for the more traditional Type Cover keyboard, which is priced at $130. If you already know you want the packaged deal, however, you can buy the 64GB tablet and Touch Cover as a bundle for $699. Lastly, when Surface starts shipping on October 26th, you’ll be able to buy it on Microsoft.com or at a Microsoft Store (if you happen to have one in your neck of the woods). If you’re hankering for hands-on photos, we’ll redirect you to the first look we published the day Surface was announced. Hopefully, though, we’ll soon get a review unit so that we can supplement our preview with meaty, real-world impressions.

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Microsoft Surface for Windows RT pricing now official: tablet starts at $499, keyboard not included originally appeared on Engadget on Tue, 16 Oct 2012 11:00:00 EDT. Please see our terms for use of feeds.

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Microsoft reportedly building up to 5 million Surface tablets for the fall

Microsoft reportedly building up to 5 million Surface tablets for the fall

Just how confident is Microsoft that its Surface tablets will take off? To the tune of 3 to 5 million units shipped in the fall alone, according to the Wall Street Journal‘s supplier contacts. While that wouldn’t be much when Apple already ships more than three times as many iPads, even discounting the supposed 10 million tiny iPads coming this fall, it would represent a strong start for a company that’s only just dipping its toes into own-brand computing. Microsoft isn’t confirming any numbers at this stage, but the large production volume might explain that Busby Berkeley-style TV ad — you’d want a full song and dance routine if you had that many Surfaces to sell.

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Microsoft reportedly building up to 5 million Surface tablets for the fall originally appeared on Engadget on Tue, 16 Oct 2012 10:13:00 EDT. Please see our terms for use of feeds.

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Microsoft CEO Ballmer braces us for a ‘fundamental shift’ in strategy with more Microsoft-designed devices

Microsoft CEO Ballmer braces shareholders for a 'fundamental shift,' more of its own devices in the future

Microsoft’s Surface tablets could already be considered warning shots across the bow, signalling that a change in strategy was underway. For anyone who was in doubt, however, CEO Steve Ballmer has clearly spelled out in a shareholder letter that Microsoft now sees its own devices as crucial to the company as anything else. There’s a “fundamental shift” in how the Redmond-based crew works, he says, and investors should expect that Microsoft will periodically make “specific devices for specific purposes” (like Surface or the Xbox) that show off services in the best light possible. Ballmer adds that plans in the long run focus on new device types and learning interfaces. The message is ostensibly a rosy one for the company’s future, but there’s also a subtext for hardware makers that have complained about competing against their OS partner: get used to it. Ballmer sees Microsoft-designed hardware like Surface as complementary to what third parties do, and his company isn’t about to reverse course anytime soon.

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Microsoft CEO Ballmer braces us for a ‘fundamental shift’ in strategy with more Microsoft-designed devices originally appeared on Engadget on Tue, 09 Oct 2012 19:28:00 EDT. Please see our terms for use of feeds.

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Lenovo ThinkPad 2 pegged for October 26th release, with a $799 price tag

DNP Lenovo ThinPad 2 pegged for October 26th release, with a $799 price tag

In the land of tweets and tell-alls, keeping privileged information on the down-low is next to impossible. Oddly enough, pricing and release details for the ThinkPad 2 didn’t require much espionage. At last night’s PepCom event, Lenovo reps told WP Central that the Windows 8-powered slab will be available on October 26th for $799. This price point might be a tad on the high side for some, but it does include the tablet’s optional keyboard. As a refresher, the ThinkPad 2 sports a 10.1-inch IPS display, an Intel Atom processor and NFC, all powered by an alleged 10 hour battery. For the data gluttons out there, AT&T’s LTE is on the menu stateside. Whether or not this pricing and release information holds true, we’ll still have to see what else surfaces before making a final decision this holiday season.

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Lenovo ThinkPad 2 pegged for October 26th release, with a $799 price tag originally appeared on Engadget on Fri, 21 Sep 2012 20:11:00 EDT. Please see our terms for use of feeds.

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HP says Surface has not changed its relationship with Microsoft, promises more tablet details ‘pretty soon’

HP has been offering plenty of glimpses of its upcoming Windows 8 tablet, but it so far hasn’t been doing much talking about it — or about Microsoft’s own entry into the tablet market with Surface, for that matter. That’s now changed thanks to an interview senior sales VP John Solomon gave to CRN, however, where he promises that HP will have more to share about its business-minded tablet “pretty soon.” What’s more, unlike some other big OEMs, Soloman says that HP doesn’t see a problem with Microsoft’s Surface plans. He says that he thinks Microsoft “was basically making a leadership statement and showing what’s possible in the tablet space,” adding that, “our relationship has not changed at all due to Microsoft’s announcement. In fact, I applaud it.” That’s not to say he doesn’t take some issue with Microsoft’s efforts, though, noting that while the Surface’s keyboard accessory is “a great occasional use keyboard,” there’s “no way” that professional content creators will “use a keyboard like that for everyday use.” You can find the full CRN interview at the source link below.

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HP says Surface has not changed its relationship with Microsoft, promises more tablet details ‘pretty soon’ originally appeared on Engadget on Wed, 15 Aug 2012 13:41:00 EDT. Please see our terms for use of feeds.

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Switched On: Surface damage

Each week Ross Rubin contributes Switched On, a column about consumer technology.

DNP Switched On surface damage

As Switched On discussed a few weeks ago, and as Microsoft noted in its recent 10-K filing, it is an unavoidable truth that the company getting into the hardware market will cause conflict with its partners. The extent of that conflict, though, depends on many variables and Microsoft can — and must — take steps to ameliorate it.

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Switched On: Surface damage originally appeared on Engadget on Sun, 12 Aug 2012 17:30:00 EDT. Please see our terms for use of feeds.

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CE-Oh no he didn’t!: Acer’s JT Wang tells Microsoft to ‘think twice’ about Surface

CEOh no he didn't Acer's JT Wang tells Microsoft to 'think twice' about making Surface

Acer executives have criticized Microsoft’s decision to build its own tablet in the past, but now the firm’s CEO has offered Redmond a more direct warning. “We have said [to Microsoft] think it over,” Acer CEO JT Wang told the Financial Times. “Think Twice. It will create a huge negative impact for the ecosystem and other brands may take a negative reaction.” Microsoft has acknowledged Surface’s potential to frustrate its OEM partners, telling the Security and Exchange Commission that competing directly with manufactures might “affect their commitment” to the firm’s platform. Not only does Wang agree with this admission, he seems worried that Microsoft will cause this damage for nothing. “It is not something you are good at,” he continued, “so please think twice.” Polite, but a bit bold. Then again, Acer has never been shy about telling Microsoft exactly what it thinks.

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CE-Oh no he didn’t!: Acer’s JT Wang tells Microsoft to ‘think twice’ about Surface originally appeared on Engadget on Tue, 07 Aug 2012 01:52:00 EDT. Please see our terms for use of feeds.

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Microsoft admits Surface might ruffle OEM feathers, vindicates Acer in annual report

Microsoft admits Surface might ruffle OEM feathers, vindicates Acer in annual report

Redmond’s upcoming Surface slate is brimming with potential — but Microsoft recognizes that building its own tablet comes with some inherent risks. In the firm’s recently submitted annual report, Microsoft tells the Security and Exchange Commission that the new family of slates could loosen ties with some of its partners. “Our surface devices will compete with products made by our OEM partners,” the report reads, “which may affect their commitment to our platform.” This, of course, echos Acer’s sentiment, which accused Microsoft of forgetting the PC builders that helped it become what it is today. Then again, maybe Acer was just preemptively upset it wouldn’t get picked for Windows 8’s starting line-up.

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Microsoft admits Surface might ruffle OEM feathers, vindicates Acer in annual report originally appeared on Engadget on Thu, 26 Jul 2012 21:31:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceNew York Times  | Email this | Comments

Switched On: An Office outside the Metro

Each week Ross Rubin contributes Switched On, a column about consumer technology.

DNP Switched On An Office outside the Metro

The two worlds of Windows 8 — one: a traditional desktop UI and the other: the touch-optimized Metro UI — can, at first, seem so different that they contrast like the multiple personalities of Batman’s enemy Two-Face. Yet, despite the different appearances, the forthcoming version of Microsoft’s venerable operating system is not about absolutes, but optimizations.

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Switched On: An Office outside the Metro originally appeared on Engadget on Sun, 22 Jul 2012 17:46:00 EDT. Please see our terms for use of feeds.

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