Hasta La Gadget!

Nokia is still taking its lumps in earnings, but CEO Stephen Elop has an idea as to how the troubled phone giant can carve out its slice of the smartphone market: like a real estate agent, it’s all about location, location, location. As he outlined in the company’s fiscal results call, the aim is to make Nokia the “where?” company — the go-to for location-based services, whether it’s Drive, Transport or anything else that locks in on our whereabouts. Facebook and Google are the “who?” and “what?” companies, Elop says. He also imagines that his own firm “could be a leader” in sensors as a whole, tracking subtler cues like the owner’s pulse rate. Whether or not Nokia puts itself in front through positioning, the executive gave a small tease of the future during the call — the next wave of Lumia phones will have “more differentiation,” and both Windows Phone 7.8 as well as Windows Phone 8 will make their way to budget Nokia hardware.

Filed under: Cellphones

Nokia wants to become the ‘where?’ company, Lumias to become sensor masters originally appeared on Engadget on Thu, 19 Jul 2012 10:23:00 EDT. Please see our terms for use of feeds.

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If you saw Microsoft unveil Windows Phone 8 and were disappointed that it only had a handful of conspicuous new features to show, such as that new Start screen and NFC support, don’t worry: that’s just the tip of the iceberg. Senior product manager Greg Sullivan (not pictured here) tells Pocket-lint that much of the information provided so far had to be revealed early to please developers and IT managers, many of whom can’t wait until the last minute. Unlike a certain rival in Cupertino, Microsoft has a range of partners to work with and can’t just be ready to go “hours after” the OS is announced, like those that control both the hardware and the software. That split is good news to us, as it sounds like there’s a raft of public-facing Windows Phone 8 features waiting to surface between now and the end of the year — whatever impressions we had in June may have been conservative.

Microsoft: our nature makes it tough to show everything Windows Phone 8 can do just yet originally appeared on Engadget on Mon, 02 Jul 2012 17:58:00 EDT. Please see our terms for use of feeds.

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