Your garden-variety multiplex probably resembles a concrete box with interiors sporting giant movie ads and sterile seating areas. But there are still a number of surviving theaters that show off the glamour and scope of cinema in its heyday. Photographer Franck Bohbot’s recent series documents just that.
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Before digital took over, a theater’s projectionist used to be an essential part of the business. Their mastery of the equipment made a trip to the movies possible. A series of photos by Joseph O. Holmes documents the remains of a dying profession.
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Seeing an IMAX movie is impressive, sure, but what’s even more impressive is watching an IMAX theater get built. The world’s largest no less. It’s a feat.
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There is a tech bubble because the people making the things are unable to relate to the people who should be using the things. Judgment is run through a series of prisms, mufflers, and tubes filled with iced coffee—and the people who invest the big money think something like this is a good idea:
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Going to the movies is expensive. Here in New York a regular adult ticket costs about $12, which doesn’t even include the price of popcorn and soda. MoviePass, which is currently in beta, wants to fix this by offering an all-you-can-watch subscription to the movies. More »
While MoviePass was in early beta, it got more than a small amount of pushback from theaters that didn’t like someone changing the price formula without their explicit say-so. The company just found an end-run around that conspicuous obstacle. It’s releasing both an iPhone app and a reloadable card that, when combined, let MoviePass’ effectively unlimited subscription model work at just about any US theater. The app unlocks the card for a specific showing; after that, it’s only a matter of swiping the plastic at a payment kiosk like any old credit card. It’s not as sophisticated as NFC or Pay With Square, to be sure, but it should keep the rude surprises to a minimum. Both the iOS app and the card require an invitation to the $30 monthly service if you’re eager to get watching movies today. If either is too limiting, there’s promises of both an Android app and wider availability in the future.
Filed under: Cellphones, Internet, HD
MoviePass launches iPhone app and card combo, takes unlimited viewing to all US theaters originally appeared on Engadget on Tue, 02 Oct 2012 10:00:00 EDT. Please see our terms for use of feeds.
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