Nestlé – KitKat – 2013 summer seasonal special flavors

Nestlé - KitKat - 2013 summer seasonal special flavors

Nestlé in Japan releases unique flavored KitKats seasonally, a tradition that they have been doing for a long time. You can probably find Maccha Kitkat (green tea flavor) outside of Japan. But the variety of the flavors you see here in Japan is a whole different world.

A few months ago, we talked about the fact that Nestlé in Japan makes regional and seasonal KitKats and we heard that news was pretty interesting for those who don’t live in Japan. Today we introduce the 2013 summer flavors – all sold for a limited time only:

– Nestlé KitKat Mini Passion Fruit

– Nestlé KitKat Mini World Assort: an assortment of 2 popular flavors from the past: Orange and Hazelnut

– Also, Nestlé has released 3 products that taste better after putting them in the freezer:

1) Nestlé KitKat Mini Cookies & Cream
2) Nestlé Aero Mini Chocolate Mint
3) Nestlé Crunch Mini Caramel & Vanilla

If you have a chance to visit Japan, get some unique flavored Kitkats. They could be a great and inexpensive Japan “omiyage” (souvenir).

Nestlé – Regional and seasonal KitKats take Japan by storm

In Japan, the culture of gift giving is very important, and nowhere is that as commonly seen as when people take trips. It is very important to come back with a souvenir (“omiyage”) from where your trip took you. Different food and other goods from overseas trips for the folks back home are important, but so are different regional foods from different regions in Japan.
Usually this means small specialty items only available in different regions of Japan. But big companies are …

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nestle promotion

Soon after you open a winning candy wrapper, some PR people (presumably not dressed as an armed SWAT team) will come to your door and let you know that you have won a pile of cash. But despite the prize, this whole campaign seems really creepy.

The video is amusing yes, but what about those poor folks who don’t know about the promotion, suddenly getting harassed by PR guys? Some of us value our privacy. At the moment, this campaign is only running in the UK right now. What do you guys think? The money is cool, but some folks will find the idea of being tracked down by their candy bar to be unnerving.

[via Neatorama]


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