In the 1950s Americans were obsessed with push-button convenience. The future promised push-button meals, push-button cleaning, and even push-button schools. But this 1955 ad for ball bearings imagined something even weirder for the world of tomorrow: the push-button lumberjack. And amazingly, it was a vision that was delivered on.
     |
Of all the buzzwords of the retrofuture, nothing tickled the imagination of midcentury Americans quite like "automatic." Sure, the word pops up here and there in 1930s advertisements for things like the house of the future. And the word was incredibly popular during the rise of the push button at the turn of the 20th century. But it wasn’t until after World War II that the word really kicked into hyperdrive. Cooking was going to be automatic
| |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
