As far as newspaper ads go, the classifieds are an especially boring section of tiny text and identically spaced columns. But it doesn’t always have to be so! This ingenious little ad for Corona’s kitchens by Colombia-based designer Felipe Salazar plays with the geometry of classified ads. An entire kitchen, complete with gas hood and stove, pops right out at you. You can’t do that with Craigslist.
Perhaps the future of newspapers is all about local distribution—very local distribution, as in a whole newspaper printed for just one coffeeshop in London. The Newspaper Club has teamed up with the Guardian to launch what they call an "algorithmic newspaper," published only for one location, its content mathematically harvested according to level of interest from the Guardian‘s weekly coverage. How does that work, exactly?
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Some big (and surprising) news in the media industry today: The Washington Post has just confirmed that it and its affiliated publications have been acquired by Amazon CEO Jeff Bezos for $250 million in cash. The paper notes that Amazon itself “will have no role in the purchase,” and that Bezos “will buy the news organization and become its sole owner when the sale is completed, probably within 60 days.” It also goes on to explain that the existing Washington Post Company, which owns a number of other businesses (including Slate), “will change to a new, still-undecided name and continue as a publicly traded company without The Post thereafter.”
In an interview with the paper, the Post Co.’s chief executive, Donald Graham, says that “The Post could have survived under the company’s ownership and been profitable for the foreseeable future. But we wanted to do more than survive,” adding, “I’m not saying this guarantees success but it gives us a much greater chance of success.” In a letter to Post employees, Bezos, who was apparently one of several suitors considered by the company, says that he “won’t be leading The Washington Post day-to-day,” but that “there will of course be change at The Post over the coming years,” and that “we will need to invent, which means we will need to experiment.”
Filed under: Internet
Via: @Romenesko (Twitter)
Source: The Washington Post (1), (2)
If you weren’t around Friday afternoon, you may have missed a recently published newspaper advertisement where AT&T bashes T-Mobile. The ad says, “The truth about T-Mobile’s network compared to AT&T. 2x more dropped calls, 2x more failed calls, 50% slower download speeds.”
It’s only been five days since that ad was published across a number of big-name newspapers and T-Mobile has just launched its own newspaper ad campaign where they fling the dirt right back at AT&T.
Three ads show a crumpled up piece of AT&T’s previous “truth about T-Mobile” ad in a corner, with T-Mobile’s messages displayed in the middle of the ad. Each ad takes some nice jabs at AT&T like their “What keeps AT&T up at night? Apparently Us,” and “Can you see the beads of sweat in this ad?” But our absolute favorite has to be their “If AT&T thought our network wasn’t great, why did they try to buy it?”
If these ads turn out to be the work of T-Mobile, then they may be one of the best responses to attack ads we’ve ever seen to date.
By Ubergizmo. Related articles: Concept Unicorn Windows Phone Concept By Alcatel Looks Interesting, American Variant Samsung Galaxy S4 Screenshots Surface, Points At New UI,
Gather round, kids, and let me tell you about the days when AT&T and T-Mobile were extremely close to merging. It was back in 2011. Barack Obama was President and 4G LTE service was in its infancy in the U.S.
Ultimately, AT&T decided it didn’t want to buy T-Mobile anymore, to which T-Mobile responded with an ad that attacked AT&T. We guess AT&T held a grudge for several months as today, we’re hearing of a new ad campaign where AT&T takes a few shots at T-Mobile.
A full-page ad was published in a number of big-name newspapers where AT&T comments quite negatively to T-Mobile’s network. “The truth about T-Mobile’s network compared to AT&T,” the ad says, “2x more dropped calls, 2x more failed calls, 50% slower download speeds.”
T-Mobile’s CMO Mike Sievert responded to the ad in a statement to Bloomberg by saying, “Wow. Looks like we struck a chord. AT&T doth protest too much. Glad they’re spending their money to print our name.”
A “doth protest too much” comeback? Oh, man! AT&T, you just got served by none other than the Sievert-man!
By Ubergizmo. Related articles: Sleep Art App Turns Your Sleep Patterns Into Works Of Art, Huawei Prism II For T-Mobile Spotted,
While today’s Windows 8 launch event in NYC didn’t open our eyes and ears to anything we haven’t known Microsoft’s latest OS and the Surface RT tablet, we did take a few moments to spend some time with the New York Times’ new app for the OS. The layout is frankly dead simple, and should be familiar to anyone who’s unfolded a traditional daily edition made from that stuff they call paper and ink. Swiping from side to side lets you transition between verticals — it becomes long-winded quickly, unfortunately — while swiping down from the top edge gives you even more sub-sections to choose from, like photos and video. We’re pleased to note that we didn’t notice a hint of lag on the VAIO T13 Ultrabook and Asus tablet we tried it out on, either. Your main changeable setting is the interval between auto-refreshes and, naturally, a subscription is required for enhanced access to the NYT’s content. Overall, it seems like a simple, clean and fresh reading experience. It’s available now from the Windows store, and you can catch our video overview past the break to see for yourself!
Continue reading New York Times for Windows 8 hands-on (video)
Filed under: Software
New York Times for Windows 8 hands-on (video) originally appeared on Engadget on Thu, 25 Oct 2012 17:29:00 EDT. Please see our terms for use of feeds.
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People with flawed morals and thieving hands would steal a laptop in a heartbeat, but I doubt any of them would want to steal your newspaper. So put this knowledge to good use and protect your notebook in more ways than one with the Urban Camouflage case.
It’s basically a cushy sleeve that looks like a newspaper on the outside. The catch is that the newspaper isn’t actually in English, so that knocks a couple of points off believability – unless you happen to live in Spain – then it’s perfect.
But at least that also reduces the possibility that someone grabs it accidentally because he or she actually thought that it was their newspaper, right? Right.
These quirky Urban Camouflage cases are available from the Fancy for $80(USD).
The New York Times isn’t beyond a little “experimentation” — not when it comes to iPad apps, at least. The old gray lady today is showing off its “experimental” iPad web app, an HTML5-powered reading experience available to digital subscribers with its Web + Tablet and All Digital Access packages. The app’s got four ways to consume all the news that’s fit to digitize, including the Trending format, which offers up the past hour’s top 25 trending stories on Twitter and the more traditional Today’s Paper, which recalls those days when people used to get their news from dead trees. More info can be found in the press release after the break, and if you’re on an iPad, you can access the site via the source link below.
Filed under: Tablets, Software
New York Times releases ‘experimental’ HTML5 iPad app, puts Twitter trends front and center originally appeared on Engadget on Tue, 02 Oct 2012 11:56:00 EDT. Please see our terms for use of feeds.
Google knows how to tug at your heart strings when promoting its services, but it also has the whole irony thing down pat. Last Thursday, the search giant touted the advantages of its targeted advertising in the Canadian newspaper the Globe and Mail, taking out a large spread asking the delightfully smug question you see above. Lest you think Google’s pitch for AdWords wasn’t in earnest, the ad also appeared on the Globe’s website.
Filed under: Internet
Google runs newspaper ad for Google ads, universe has yet to implode originally appeared on Engadget on Tue, 14 Aug 2012 20:44:00 EDT. Please see our terms for use of feeds.
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Mashable, Jim Romenesko | 
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