Hasta La Gadget!

Remember the Nexus 7 “Camping” commercial that we wrote about last month? Well, it looks like the ad became a huge hit, according to a research made by the advertising research firm Ace Metrix. The firm said that the minute-long ad was the most effective TV spot to break in the last week and the most-effective technology spot in the last 90 days.

During the research, Ace Metrix measured the effectiveness of the ad by showing it to 500 consumers. They proceeded to score the ad based on the viewer’s opinion in terms of persuasiveness and likelihood of watching again. Out of the 950 point chart, Google’s “Camping” advertisement scored 662. (more…)

By Ubergizmo. Related articles: Google Nexus 7 overclocked with custom kernel, Google Nexus 7 up for sale again,

IDC‘s cabal of statisticians, nerds and people who just love spreadsheets have handed down their latest document about the state of the tablet market. Of the 25 million slates shipped in the second quarter, 17 million of them were iPads — giving Apple 68.2 percent of the market. Samsung came second with 2.4 million devices and Amazon third, although since the Kindle Fire maker doesn’t reveal numbers, there’s probably some guesswork involved there. Rounding out the top five are ASUS and Acer, although the former should expect to move up a place (or two), depending on the success of the Nexus 7 when Q3’s results are released in a few months time.

Continue reading IDC: Apple’s still king of the tablet hill with 68 percent of the market

Filed under: Tablet PCs

IDC: Apple’s still king of the tablet hill with 68 percent of the market originally appeared on Engadget on Thu, 02 Aug 2012 04:56:00 EDT. Please see our terms for use of feeds.

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More official Google Nexus 7 accessories have emerged, including a Bluetooth keyboard case for the 7-inch Jelly Bean tablet, and a rotating folio-stand that allows for both portrait and landscape use. The ASUS-made add-ons are all expected imminently, UK retailer MobileFun claims, finally broadening the range of accessories Nexus 7 owners can choose from beyond the current polyurethane cover.

The Bluetooth keyboard case works as a regular folio for the Nexus 7, but also includes a kick-stand on the back to prop the tablet up at an angle on your desk. That way you can use the splashproof keyboard – which probably means rubberized keys, which will sadly cut down on typing feel – which itself promises 45hrs of battery life and simple recharging via microUSB, just like the Google tablet itself.

The rotating stand case, meanwhile, props up the Nexus 7 and allows it to swivel between landscape and portrait orientation. It, like the non-swiveling stand case, has a leather-effect outer and a microfiber interior lining.

Other accessories include the simple folio case, though it’s not clear if this is the same as the leather folio that leaked earlier this week. Currently it’s only listed in black, though the leather model is expected in four difference colors. Finally, there’s a screen protector, which promises not only resistance to greasy fingers and scratches, but better contrast from the Nexus 7′s LCD.

The Nexus 7 rotating case will be £27.95 ($44) while the non-rotating version will be £22.95 ($36). The folio case will be £39.99 ($62), while the Bluetooth keyboard case will be £79.95 ($125). Finally, the screen protector will be £14.95 ($23).

ASUS Nexus 7 Bluetooth keyboard case and rotating folio revealed is written by Chris Davies & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

The Nexus 7 has been shipping out to customers across Europe and the United States, but accessories for Google’s affordable tablet have been lacking. There’s a simple polyurethane cover, but no premium options or docks of any kind. Nordic Hardware has spied some slides that detail some accessories that are on the way from ASUS, including a premium leather cover, desktop dock for the tablet, and 10W power charger.

The first accessory is a “Premium Cover” for the Nexus 7. ASUS describes the cover as being made from genuine leather, and it will have a microfiber material on the inner flap in order to keep the screen clean. The case is said to be hardened and reinforced to protect against tumbles, and several colors will be available, including red, orange, black, and white. The cover will ost $39.99 and be available by the end of August.

Next up is a desktop dock for the tablet. Many were wondering what the 3-pin connector on the side of the tablet was for, and it looks like it was added to take advantage of accessories such as this. Having said that, the dock is very basic: it only includes a microUSB port so you can supply power to the tablet, and a 3.5mm headphone jack for audio output. There’s no video output of any kind, as ASUS had to scrap the necessary silicon inside the Nexus 7 to keep costs down. The dock looks to cost $49.99 and be available on August 24th.

Finally, ASUS will be offering additional 10W wall chargers for the Nexus 7 in case you lose the one that comes in the box. ASUS will offer options for the United States, UK, Australia, and Europe, and a 90cm long microUSB cord will also be thrown in for good measure. They’re a little pricey at $24.99, so it might be worth shopping around for an alternative.

[via Phandroid]

Nexus 7 premium cover and dock details leak is written by Ben Kersey & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Asus is the manufacturer of the highly sought after Google Nexus 7 tablet, where it already comes with a rather zippy NVIDIA Tegra 3 processor, although it must be noted that this particular version of the Tegra 3 comes with just a clock speed of 1.2GHz, which is clearly slower that other tablets that feature the faster 1.6GHz clock speed. Well, there is nothing quite like fixing things yourself, which is why the introduction of a custom kernel to the Google Nexus 7 would result in it zipping along rather nicely at 1.6GHz.

According to Xda-developer forum member morfic, his version of DerKernel Trinity for the Google Nexus 7 is a custom kernel which will allow you to overclock your 7″ tablet to run in a more zippy manner, although I do wonder whether that is really necessary unless you are going to perform plenty of processor intensive tasks on your Google Nexus 7. Those who love tinkering around and experimenting would definitely not mind giving this particular custom kernel a go, but you ought to take note that things can go wrong with such customized kernels, so do perform a backup of all your important data beforehand!

By Ubergizmo. Related articles: Google Nexus 7 up for sale again, Expert: Google Nexus 7 display is flawed, washed out,