Hasta La Gadget!

In 2008, when the Eee PC was revolutionizing the computing world and driving every manufacturer to make cheaper and smaller laptops, Sony washed its hands of the whole thing. The “race to the bottom,” the company said, would profoundly impact the industry, killing profit margins and flooding the market with cheap, terrible machines. Sony was wrong, its stance lasting about a year before joining the competition with its own VAIO W.

Four years on we’re buying better laptops than ever before and, with the netbook class now more or less dead, that downward competition seems to have shifted to the tablet front. A flood of cheap, truly awful slates preceded Amazon’s Kindle Fire, the $200 tablet from a major brand that looks to have been the proper catalyst in plunging prices. The latest challenger to enter the competition is ASUS, partnering with Google to create the first Nexus tablet, a device that not only will amaze with its MSRP, but with its quality. It’s called the Nexus 7, it too is $200, and it’s better than Amazon’s offering in every way but one.

Continue reading Nexus 7 review: the best $200 tablet you can buy

Filed under: Tablet PCs

Nexus 7 review: the best $200 tablet you can buy originally appeared on Engadget on Thu, 28 Jun 2012 12:00:00 EDT. Please see our terms for use of feeds.

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Google’s IO 2012 keynote has been and gone, and while the developer event as a whole isn’t over, you can certainly tell where the focus is by what made it onto the opening agenda. I’d already laid out my expectations for IO over at the Google Developers Blog, but there have been some surprises along the way too.

Jelly Bean was the obvious inclusion, and Google balanced its enthusiasm about the new Android version from a technological perspective – with encrypted apps and the perfectly named “Project Butter” for smoothing out the UI – with features that will make more of a difference for end-users. The new notifications system should make a major difference to Android usability, meaning you spend less time jumping between apps, while the Google Voice Search should present an interesting challenge to Siri.

I’ll need to spend some proper time with “Google now” before I can decide whether it brings any real worth to the table. Proper understanding of context is sorely missing from the mobile device market- our handsets can do no shortage of tasks, but they still wait for us to instruct them – though there are potentially significant privacy concerns which I think Google will likely be picked up on sooner rather than later.

The Nexus 7 is a double-hitter of a device, the tablet response not only to concerns that Android developers were opting out of slate-scale app creation, but to Amazon’s strongly-selling Kindle Fire. $200 is a very competitive price, without cutting on specifications, and Jelly Bean comes with all the bells and whistles you need for a tablet OS.

Of course, OS support wasn’t what let Honeycomb and Ice Cream Sandwich down, it was the significant absence of any meaningful tablet application support from third-party developers. The Nexus 7′s low price should help get test units into coders’ hands, at least, though it will take more than a fanfare this week to decide whether Android can catch up on larger screen content with Apple’s iPad.

As for the Nexus Q, I’ll take some more convincing on that. $299 is a lot for a device that also needs an Android phone or tablet in order to work, and Google’s awkward presentation didn’t do a particularly good job of explaining why you’d rather have a Nexus Q than, say, an Apple TV, a Sonos system, or even just a cheap DLNA streamer.

The big surprise today was Google Glasses. Sergey Brin’s “surprise” interruption of the IO presentation, sporting Project Glass himself and then summoning a daredevil army of similarly-augmented skydivers, stunt bikers, abseilers and others onto the stage was a masterstroke of entertainment, and you could feel the enthusiasm and excitement in the auditorium. That the segment ended with a pre-order promise – albeit one at a not-inconsiderable $1,500 – was a suitably outlandish high-point, though we’ll have to wait until early 2013 to actually see Google make good on those investments.

Google Glasses are a long way off. More pressing is how the Nexus 7 holds up to the Kindle Fire (and, though it may not be quite a direct competitor, the iPad) and how quickly manufacturers can get Jelly Bean out to existing devices. Google may be putting a new system of early Android update access into place to speed that process for future iterations, but it looks to have come too late for Jelly Bean updates. We’ll have more from Google IO 2012 over the rest of the week.

Make sure to check out SlashGear’s Android hub for our full Google IO 2012 coverage!

Unboxing Nexus 7 and Nexus Q:

Google IO 2012: Jelly Bean, Nexus 7, Google Glasses and Nexus Q is written by Vincent Nguyen & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Google’s Nexus 7 didn’t come as a great surprise when it launched at IO 2012 yesterday, but the $199 price tag still raised some eyebrows in astonishment. At under half the price of a new iPad, it’s competitive – though very different – to Apple’s slate, but it also undercuts a fair number of other Android tablets too. You can’t even accuse Google of milking international buyers to make up the difference, as prices outside of the US are, surprisingly, very reasonable too. The Nexus 7 will sell from £159 in the UK, for instance, versus expectations of around £250. So, how has Google (and hardware partner ASUS) managed to make the Nexus 7 so cheap?

It doesn’t hurt to have relatively mundane hardware. Tegra 3 is no longer a brand new chipset, with the early-adopter tax likely rubbed off, and in fact Google is using the even cheaper KAI version announced earlier this year. That means the 1GB of memory can be the cheaper DDR3L sort commonly used in PCs; meanwhile the 8GB or 16GB of internal storage is unlikely to add greatly to the bill-of-materials. The display is, at 1280 x 800 resolution, better than the 1024 x 600 panel we’ve seen on other cheap slates like RIM’s heavily-discounted BlackBerry PlayBook, but then nor is it an expensive Super AMOLED as on, say, some of Samsung’s Galaxy Tab models.

The rest of the tech is tablet-by-numbers, with only NFC a mild stand-out (and an inexpensive one at that). The camera – front only, as the Nexus 7 does without the rear shooter – is a mere 1.2-megapixels, fine for Google+ Hangouts but not something you’d want to capture precious memories with. Finally, the case is simple molded plastic and rubber, not metal as on the iPad.

“Google’s intentions with Nexus 7 are very different from every other Android OEM”

Meanwhile, unlike every other Android OEM, Google’s intentions with the Nexus 7 are very different from the usual “make some money” approach. The race to the bottom of the Android tablet market has been tempered, a little, by each manufacturer’s hope to secure at least some margins on each unit they sell. After all, they make their money on hardware.

Google, though, is seeing Nexus 7 as a means to an end, not the end-product itself. As Android chief Andy Rubin said at Google IO yesterday, the missing piece in tablets running the platform to-date has been the software ecosystem: there were simply not enough compelling apps to make slates look competitive against the iPad.

Nexus 7 Android 4.1 Jelly Bean hands-on:

The Nexus 7, then, is a device to spur interest, adoption and hard work from Android developers. In that way it’s a slightly different proposition from the Nexus phones we’ve seen so far: they were intended as guiding points to the mobile handset industry, resetting specification goalposts that had begun to atrophy amid OEM apathy. The tablet, then, can be cheap because it doesn’t need to be anything more, and Google can opt for relatively mainstream hardware.

That in doing so it also mounts a challenge to Android upstart Amazon – which has been using a similar gateway-hardware strategy with the Kindle Fire, selling a cheap tablet and relying on ebook and media sales to deliver a longer-term revenue stream – is a pleasant bonus, especially since the retailer worked so hard to strip out Google’s own store options in the Fire and replace them with its own.

Google is doing everything it can to get users to start spending money in the Play Store. Free app downloads are well and good, but Apple continues to crow about the amount iOS users spend on paid apps and in-app purchases, and Google would like a share of that market too. Receiving $25 of free Play credit promised for all Nexus 7 buyers is, unsurprisingly, contingent on having “a valid form of payment” in your Google Wallet account. Google is also taking a page out of Amazon’s book with the Kindle, shipping the Nexus 7 automatically paired to users’ accounts – presumably with the same payment information as used to buy the tablet itself – so that it can be used to buy apps out of the box.

It remains to be seen whether Nexus 7 owners can be trained to spend money on software by a little free credit, but if interest in the tablet by the developers at Google IO is anything to go by, a $199 price point might be enough to persuade them to branch out into tablet app development. There’s more on the Nexus 7 in our review.

How is the Nexus 7 so cheap? is written by Chris Davies & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Are you totally, utterly and irrevocably impatient? Then head past the break for some very early benchmarks we grabbed from a pre-production (hand-built) Nexus 7 in London. Our full review will have far more complete and reliable stats, but in the meantime we’ve seen just enough evidence to be sure of one thing: neither the tablet’s low $199 price point nor its slightly reduced (1.2GHz) clock speed throttle its Tegra 3 engine in any obvious way. Read on for more.

Continue reading Nexus 7 early benchmarks: full Tegra 3 performance on the cheap

Nexus 7 early benchmarks: full Tegra 3 performance on the cheap originally appeared on Engadget on Thu, 28 Jun 2012 08:30:00 EDT. Please see our terms for use of feeds.

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We’ve just had word from ASUS that the 16GB variant of the Nexus 7 will arrive on UK shelves on July 27th — slightly later than the 8GB model, which will be sold exclusively through Google Play from mid-July. Brits are looking at £159 for the 8GB tablet and £199 for 16GB. The latter is actually shipping to big stores like PC World, Comet, Tesco and eBuyer around July 20th, so those who pre-order may end up signing for that Special Delivery even earlier.

Update: the 16GB slate will also be sold through Carphone Warehouse, either for the same price as above or free on a tethered contract (but check those sums before signing up, obviously). PR added.

Continue reading Nexus 7 8GB coming to UK mid-July for £159, 16GB version arriving at retailers July 27th for £199

Nexus 7 8GB coming to UK mid-July for £159, 16GB version arriving at retailers July 27th for £199 originally appeared on Engadget on Thu, 28 Jun 2012 06:57:00 EDT. Please see our terms for use of feeds.

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