Jan 10
Last week, we learned that digital music sales dropped for the first time since iTunes in 2013.
Posted in: Today's ChiliLast week, we learned that digital music sales dropped
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Oct 28
After months of trials, Nielsen is about to roll out its technology to include online viewing figure
Posted in: Today's ChiliAfter months of trials, Nielsen is about to roll out its technology to include online viewing figures in its records, and it’ll lean on social networks to match viewing habits to social demographic.
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Oct 08
Nielsen, the ratings monitoring service that gives networks the ammo to charge exorbitant prices for commercials, released their first "Twitter TV ratings"—ratings metrics that take into account social-media activity—this Monday.
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Sep 20
Nielsen will launch its Twitter TV Ratings Service on September 30. It will be the first time the company has formally used Twitter data to augment its long-standing media metrics system.
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Aug 06
In recent years, social media has altered the way we interact with each other, and according to a Nielsen study released today, it’s also changing the way we consume media. While it may sound like a common sense conclusion to anyone who witnessed the storm of tweets surrounding the SyFy phenomenon Sharknado, Nielsen has uncovered a statistical link between what people tweet and what people watch. Basically, the more people tweet about a particular show, the more people will watch it. Likewise, the higher a program’s viewership, the more likely people are to discuss it on Twitter in real time. Certain types of programming — reality TV, comedies and sports — showed a higher percentage of ratings changes influenced by social media, while things like scripted dramas showed a smaller but still noticeable uptick. The times are a-changin’, and studies like this one are bound to inspire broadcasters and advertisers to change with them.
Via: VentureBeat
Source: Nielsen
May 08
Nielsen includes Internet viewers for the first time, estimates that there are now 115.6 million TV homes in the US
Posted in: Today's Chili
Following a tweak in how Nielsen defines homes with TVs, it’s noted a reversal in the two-year decline of TV household numbers. This adjustment has apparently increased Nielsen‘s estimate of TV homes by 1.2 percent, up to 115.6 million. The definition now extends to include viewers that take their TV through broadband internet, with qualifying households having both the high-speed connection and “at least one operable TV/monitor with the ability to deliver video.” This new wording encompasses anyone who watches channels through their Xbox, Apple TV and other data-based services. Nielsen will begin including these extra homes in its sampling starting in September, but we’re still waiting to see what it does with its wider metrics for both streaming viewers and social networks.
Filed under: Home Entertainment, Internet, HD
Source: Nielsen
Apr 30
Watching TV has gone beyond sitting in front of your television screen to watch a show as it is aired as the inclusion of DVRs and online streams have made it possible to watch a new episode of your favorite show at any time. That’s why the Wall Street Journal’s report of Nielsen possibly launching a digital program to cover Internet streaming makes complete sense.
According to the WSJ, Nielsen’s TV ratings system will soon be able to count Internet views through its “Nielsen Digital Program Ratings” pilot program. The program will launch with participation from NBC, FOX, ABC, Univision, Discovery and A&E and will be able to track their respective shows’ viewership through streaming video that is posted on their respective website. (more…)
By Ubergizmo. Related articles: Netflix Ditching Microsoft Sliverlight For HTML5, Short Film Starring Mark Zuckerberg, Bill Gates Wants Kids To Learn To Code, 
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Apr 30
Nielsen preparing ‘Digital Program Ratings’ pilot program to track streaming viewers
Posted in: Today's Chili 
According to the Wall Street Journal, Nielsen’s TV ratings are about to get some company, with a system that covers internet watchers. A “Nielsen Digital Program Ratings” pilot program will debut with participation from NBC, Fox, ABC, Univision, Discovery and A&E, tracking the viewership of streaming video they post on their websites. AOL (parent company of Engadget) is also reported to be participating, as the networks compare the data to their internal statistics before the ratings system gets a wider rollout. Of course, even the system they’re testing will only jump so far into the future — while it will track viewing on computers, it’s still leaving out phones and tablets. Networks want to track anywhere content is viewed — one of the issues we’ve been told they have with tech like Aereo or TWC TV — to sell ads against it, we’ll wait for more details to see if they’ll have any success extending the current model to other types of screens.
Filed under: Home Entertainment, Internet, HD
Source: Wall Street Journal
Mar 19
Ratings don’t matter anymore. Nielsen ratings, anyway. That’s the thrust of a Wired feature today, and while we may have known that implicitly for some time now, the takeaway is that network execs and advertisers—the people who underwrite TV shows—are wising up to the importance of engagement over eyeballs. More »
Feb 21
Nielsen ratings expand definition of TV households to include internet-only viewers
Posted in: Today's Chili 
The Nielsen Company has monitored TV audiences since 1950, but soon it will expand that definition from solely households with antenna, cable or satellite access, but also those that have dropped those options but still get video over the internet. Reflecting the changing times, the move was first noted by The Hollywood Reporter and confirmed later by company executives to the New York Times and LA Times. Nielsen hinted at changes two years ago when TV ownership dropped for the first time in decades, which may turn around since the new definition includes viewers with internet-connected TVs, and could go further to include viewers with just a tablet or laptop. According to senior VP Pat McDonough, that means views over services like Aereo can be counted, since they still contain advertisements, which is what broadcasters rely on the ratings for, unlike ad-free Netflix or Hulu streams with different ads. Because of that, it seems unlikely the change will boost the numbers of internet darlings like Community or Arrested Development, but we can dream, right?
Filed under: Home Entertainment, Internet, HD
Source: The Hollywood Reporter, LA Times, NYT
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