Feb 21
Nielsen, the company that tells us how successful TV shows are, is joining the modern age: from September, it will include data from streaming services like Netflix and Amazon Instant Video in its statistics. More »
Oct 20
CEA officially brands 4K as Ultra HD, gets ready for a flood of new displays at CES
Posted in: Today's Chili 
Now that HDTV is “the new normal” according to Nielsen (its most recent stats say more than 75 percent of US households have one) then naturally, it’s time to upgrade to 4K. This week the Consumer Electronics Association officially dubbed such screens — with characteristics including at least eight million active pixels, and 3,840 x 2,160 resolution, among other things — Ultra High-Definition, or Ultra HD in order to help educate consumers about the new tech. The ITU already laid down its spec recommendations for Ultra High Definition TV so the industry should be able to move forward in unison pushing super high-res displays across the land. Of course we did say “should,” and Sony is already informing media outlets that it plans to market its 4K products as “4K UHD.” Whatever it’s called, we saw 84-inch screens from multiple manufacturers announced recently, and with the CEA’s announcement we’re penciling in a few more pixel-dense models for the big Las Vegas show in January.
Filed under: Home Entertainment, HD
CEA officially brands 4K as Ultra HD, gets ready for a flood of new displays at CES originally appeared on Engadget on Sat, 20 Oct 2012 12:44:00 EDT. Please see our terms for use of feeds.
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Oct 05
We’re not sure if we should always cheer figures that reflect sedentary behavior. Still, chalk one up for greater (if superficial) gender equality. Nielsen finds that, as of this past March, men who owned a modern game console like the PlayStation 3, Xbox 360 or Wii were using their TVs almost as much as women: while males in the broader population typically spend 37 fewer minutes in front of the big screen every day than females, that gap shrank to a negligible 11 minutes when console use came into play. Unfortunately, the agency doesn’t say just what’s getting men to tune in for that much longer. Gaming is the most likely culprit, but a raft of streaming video options could have some of those refined couch potatoes watching Hulu or Netflix instead of playing one more round of Gears of War. If consoles have people of all genders spending more time together, we’re in favor of it; given that men still spend over twice as much time on consoles as women, though, it’s clear there’s still a bridge to cross if we want more of a balance in the kinds of TV activity we enjoy.
Filed under: Gaming, Home Entertainment, Alt, Sony, Microsoft, Nintendo
Nielsen says game consoles get men to use TV more: hurray, we think originally appeared on Engadget on Fri, 05 Oct 2012 13:49:00 EDT. Please see our terms for use of feeds.
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Sep 10
Yes, we know Android is holding steady at about 52 percent of US smartphone market share. What’s interesting is just who’s driving growth as a whole. According to Nielsen, 58 percent of American teens between 13 and 17 now have a smartphone — that’s a big jump from 36 percent a year earlier and a sign that the youngest owners have a significant sway over where the market is going. Not that young adults don’t have an impact. Although the 25-to-34 crowd isn’t making as big a comparative leap, its smartphone ownership has climbed from 59 percent to a dominating 74 percent in the same space of time.
No matter how much youth set the pace, it’s clear Android is still having an effect. Among the US smartphone buyers Nielsen tracked in the three months leading up to July, 58.6 percent went Google’s direction. Most of that gain came from BlackBerry owners switching allegiances, which doesn’t bode well when RIM is counting on existing owners to fuel BlackBerry 10 demand. We’d be careful about citing a one-point shrink in iPhone sales as a shift in the balance of power, however — while it could be part of a trend, it could also represent the habitual lull in Apple’s sales during the weeks before a major iPhone introduction.
Filed under: Cellphones, Mobile
Nielsen: more than half of US teens now own smartphones originally appeared on Engadget on Mon, 10 Sep 2012 17:28:00 EDT. Please see our terms for use of feeds.
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Jul 22
While we’re watching our favorite shows in HD, it’s easy to forget that they live and die by ratings, and those ratings aren’t always collected with the latest technology. In an effort to improve the sample size and accuracy of ratings for local TV channels, Nielsen is starting to roll out a hybrid technology consisting of watermarks and return data from supporting pay-TV provider’s set-top boxes, like DirecTV and Charter. The first three markets to get the upgrade are St. Louis, Dallas and Charlotte, with 17 yet to be announced markets to follow in 2013, and finally, the remaining 190 about two years after that. The system will work in parallel with the older Local People Meters and Diaries for three to six months and will lay the groundwork to collect ratings for online, tablets and other platforms. All the inside industry details and more are in the release after the break.
Continue reading Nielsen to use watermarks to enhance local channel rating accuracy
Nielsen to use watermarks to enhance local channel rating accuracy originally appeared on Engadget on Sun, 22 Jul 2012 13:40:00 EDT. Please see our terms for use of feeds.
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Jul 12
Nielsen has Android near 52 percent of US smartphone share in Q2, iPhone ekes out gains
Posted in: Today's Chili 
If there was doubt as to whether or not Android would soon become the majority smartphone platform in the US, that’s just been erased by Nielsen. Google crossed the tipping point in the second quarter after getting close in the winter, with 51.8 percent of current smartphone users running some variant on the green robot’s OS. As we’ve seen in the past, though, the increase is coming mostly at the expenses of platforms already being squeezed to within an inch of their lives, such as the BlackBerry (8.1 percent) and Windows (4.3 percent combined). Apple still isn’t in a position to fret: it kept climbing to 34.3 percent and swung the attention of recent buyers just slightly back in its direction. The real question for many of us might center on what happens in a summer where Samsung has thrown a Galaxy S III-sized curveball at Americans and any new iPhone is likely still a few months away.
Filed under: Cellphones
Nielsen has Android near 52 percent of US smartphone share in Q2, iPhone ekes out gains originally appeared on Engadget on Thu, 12 Jul 2012 17:19:00 EDT. Please see our terms for use of feeds.
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