Help Fix Nike+ and NikeFuel, So They Suck Less

Last month Nike announced that it would be launching its own accelerator to make Nike+ and NikeFuel a little more accurate and a lot less crappy. More »

Can a Pair of Socks Really Make a Difference in Athletic Performance?

A pair of socks is a pair of socks is a pair of socks. Right? Not anymore. Even a pair of socks have technology that can improve athletic performance now. More »

Nike Testing Newer, Thinner FuelBand

Spend enough time in Portland and you’re bound to come across someone who works at Nike. Poke and prod them enough and you’re likely to walk away with some insider knowledge. More »

We Would Not Have Survived CES Without This Gear

New gadgets take the spotlight at CES. And though we’re occasionally blinded by the bright, shiny things, we know where our loyalties lie. Behind the barrage of posts and sprinting between booths, the real stars of the show are the tried and true bits of gear we’re using behind the scenes. Particularly BorrowLenses.com, who generosity is the reason you get to look at all those pretty pictures. But each of us has our own beloved item—tech or otherwise—that we’ll swear is the only reason we made it out of Vegas alive. Spoiler: There are a lot of batteries mentioned in this post. More »

The 10 Most Important Gadgets of 2012

OK, 2012 wasn’t the greatest year for tech, but it wasn’t a total bust either. Wade through the glut of comically oversized phones, tiny tablets and fruit company refreshes, and you’re bound to come across a few shiny needles in that crummy haystack. Here, in no particular order, are the 10 most important gadgets of the year. More »

Nike+ aims to innovate wearable tech with virtual game and startup Accelerator program

Nike aims to innovate wearables with virtual 'Missions' game and startup Accelerator program

With the recent resurrection of Jawbone’s Up, as well as news of Nintendo’s planned Wii U FitMeter, it’s become clear that competition in wearables is just now heating up. And now Nike, one of the forerunners of the category, is reaching outside of the box with two new initiatives to propel adoption and expand usability of its activity-tracking devices. Announced as a teaser via its Youtube channel today, NikeFuel Missionsa virtual game — appears designed to motivate users by translating their collected movement data (read: NikeFuel points) into currency for escape from a gaming world “conquered by cold.” Not much else has been made known about the title, but according to the company’s Facebook page, further details will be revealed tomorrow, December 11th. Curious parties can head to that destination site now to sign-up for updates and register to be one of the first in line to play — but be warned, you’ll need a Nike+ device to participate.

Further building upon its work in the wearables space, Nike+’s also announced the creation of a three-month long startup program, dubbed Accelerator. Set to take place in Portland, Oregon this coming March, the initiative will bring together 10 startups for an “immersive, mentor-driven” experience that aims to foster innovation and integration with its Nike+ tech. The deadline for consideration is this February 3rd, so if you think your small company could benefit from a swoosh of support, there’s still plenty of time to apply at the source below. And while you’re at it, be sure to click past the break for a preview of the virtual gaming goods Nike has in store.

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Source: Facebook (Nike+), Nike

Xbox 360 Nike+ Kinect Training Bundle prepares you for holiday feasting

Microsoft has revealed a new Xbox 360 package, the Nike+ Kinect Training Bundle, complete with a console, Kinect sensor bar, and a copy of the Nike+ Kinect Training game. The set – which also includes a month’s Xbox LIVE Gold membership, to whet your appetite – is priced at $249.99 after a $50 discount holiday promotion,  and will be available in the US.

The console itself is the 4GB version, though it won’t be the only way to get a copy of Nike+ Kinect Training. According to Microsoft’s Major Nelson, the title will also be offered via the Xbox LIVE Marketplace from December 25, priced at $49.99 or 4,000 MS points.

The following day – to help work off turkey fever – will see the release of the “Fast and Focused: Upper Body and Core Pack” which adds a 15-minute workout to the Nike+ game. Featuring personalized workout drills, it will be priced at $4.99 or 400 MS points, though will obviously demand a copy of the full title before you can use it.

The Xbox 360 Nike+ Kinect Training Bundle is already up for preorder, though at the full $299.99 price rather than the discounted rate. It’s expected to be broadly available from today.


Xbox 360 Nike+ Kinect Training Bundle prepares you for holiday feasting is written by Chris Davies & originally posted on SlashGear.
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Air Jordan XX8 First Look: HAHAHA These Are the New Air Jordans, Suckas!

Here they are, ladies and gentlemen. The Jordan XX8 aka the new freaking Air Jordans that acclaimed movie director Spike Lee and legendary Nike designer Tinker Hatfield just unveiled in New York. Here’s a first look at the kicks sneakerheads worldwide will be dying to get their hands on. More »

These Impossibly Light Basketball Shoes Kind of Feel Like Sweatpants (And Kobe Will Wear Them)

Kobe Bryant, the most decorated basketball player still playing in the NBA, has a new pair of shoes, the Kobe VIII, that’s so ridiculously light you can hardly tell you’re wearing them. Weighing at only 9.6 ounces, the secret in its lightness is in Nike’s new engineered mesh technology. It feels like sweatpants. More »

If the Back to the Future Shoes Were Made Today, They Would Look Like This

The Nike MAG, which we lovingly know as the Back to the Future shoes, always had the aww-inducing charm of the 80’s. Even though they were meant to represent style of 2015, the shoes were totally retro futuristic. These Nikes though? They look as if the Back to the Future shoes were invented in 2012. More »