Hasta La Gadget!

Sweden is home to some of the world’s better known movie makers and some very high speed data connections, but it has only had so much love from movie streaming services that you’d think would be a natural match. Netflix is making that union a reality today through the launch of its Watch Instantly service in the country. Pay 79 kronor ($12) a month and you’ll get access to a mix of both international and domestic movies and TV shows on any device that can take Netflix in the country, which includes at least computers as well as Android and iOS devices. Other Nordic territories are still promised as coming soon; although that won’t be much help to Danes, Finns or Norwegians, we’re sure Swedes won’t mind having one more excuse to flaunt their cheap fiber internet access.

Filed under: Home Entertainment, Internet, HD

Netflix streaming launches in Sweden, lets you get your Bron on originally appeared on Engadget on Mon, 15 Oct 2012 12:45:00 EDT. Please see our terms for use of feeds.

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While in the US, requests for an HBO Go subscription option that brings the channel’s programming without being tethered to a cable or satellite-TV package go unheeded, HBO revealed today that its Scandinavian offering will do just that. While the HBO Nordic joint venture between HBO and Parsifal International will be available over “local distribution partners,” it is also available strictly as an over-the-top service for VOD and subscription access to premium content for less than €10 when it launches in October. It brings all the HBO current and catalog content you’d expect (subtitled for the local markets in Sweden, Norway, Finland and Denmark) and it’s also tossing in content from other providers, like the popular Canadian show Continuum. CEO Hervé Payan says it will be available on “any” internet connected device, and says the decision to go over the top is because its target group of viewer have changed their consumption to multiple screens.

Netflix revealed its own plans to expand to the region this fall on the same day HBO Nordic was originally announced, and CEO Reed Hastings welcomed the competition with a message on Facebook asking when HBO would bring the service to the USA, and joking that it expected the first match-up to be in Albania. In case you forgot, that last dig was a reference to Time Warner CEO Jeff Bewkes 2010 statement comparing Netflix to the possibility of the Albanian army taking over the world. The battle is on this fall, we’ll see if it’s just a dry run for other regions soon.

Continue reading HBO Nordic to offer internet streaming subscriptions, no cable or satellite service required

Filed under: Home Entertainment, Internet, HD

HBO Nordic to offer internet streaming subscriptions, no cable or satellite service required originally appeared on Engadget on Thu, 30 Aug 2012 20:46:00 EDT. Please see our terms for use of feeds.

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