Three one-thousandths of a second is less than 1/10th of a blink, less than 1/100th of a heartbeat. But if you’re a speedskater, 0.003 seconds can be the difference between gold and silver. So how are Olympics timekeepers able to get such ridiculous precision and accuracy? For the inside scoop, we talked to Omega’s Peter Hürzeler, head of Olympic timekeeping.
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We already know that figure skaters’ bodies undergo quite a bit of stress during their routines—and we have the pics to prove it
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Just because you’re warm, indoors, and out of shape, doesn’t mean you have to miss out on the best social networking fuckfest
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Sochi hasn’t been displaying the best of marketing strategies to date
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