Facebook Purchases Mobile App Builder Parse

Facebook Purchases Mobile App Builder ParseFacebook did pick up some companies along the way to obtain new technology that they can use to further their social network cause, and just late last year, there was a rumor concerning a possible Facebook buyout of WhatsApp, although nothing came out of it, with the latest potential suitor of WhatsApp being touted to be Google for a cool $1 billion. Having said that, here is something more concrete – Facebook has just purchased mobile app builder Parse, where Parse specializes in powering mobile applications, which would clearly augment Facebook’s intention to roll out a more tablet- and smartphone-friendly social network down the road. The future, after all, lies in mobile devices.

So far, there has been no disclosure on how much money exchanged hands in this acquisition deal, although sources closed to the ground mentioned an $85 million buyout for the San Francisco-based Parse. Facebook posted, “By making Parse a part of the Facebook platform, we want to enable developers to rapidly build apps that span mobile platforms and devices.”

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Facebook to acquire Parse, promises easier cloud-based app development

Facebook to acquire Parse, promises easier cloudbased app development

Hot on the heels of its Mobile Developer Conference, Facebook today announced its intentions to buy cloud-based app development service Parse, a company with which the site has collaborated in the past. According to a post on Facebook’s Developers blog, the purchase will go a ways toward helping devs, “rapidly build apps that span mobile platforms and devices.” The acquisition will bring a number of cloud-based tools like data storage, user management and notifications to Facebook developers. For each company’s take on the news, check out the source links below. We also spoke to a Facebook spokesperson, who told us, “This is an acquisition, not a talent deal.” As for financial terms, they wouldn’t say.

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Source: Facebook, Parse