Jul 18

The New York Times Leap Motion app: for all the news that’s fit for gestures (video)

Posted in: Today's Chili

The New York Times Leap Motion app for all the news that's fit for gestures video

Few of us reading the morning news enjoy putting our greasy hands on a tablet or newspaper just to flip through articles. With the newly unveiled New York Times app for the Leap Motion Controller, we won’t have to. The release lets news hounds navigate stories (and ads) through a unique interface optimized for touch-free gestures. Both Mac and Windows versions of the NYT app will be available in the Airspace store on July 22nd, the same day Leap Motion ships to customers. More importantly, the app will be free — at least at launch, readers won’t run into the usual paywall. If the prospect of contact-free news has you intrigued, there’s a video demo available after the break.

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Source: New York Times Idea Lab

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Apr 25

New York Times to refine subscription model in wake of sliding ad revenue

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New York Times to refine its subscription model in wake of sliding advertising revenue

If you’re an avid reader of The New York Times, you’re probably already familiar with its complex subscription model that ranges in price between $15 and $35 per month. Yes, it’s sometimes costly to stay in the loop, but on the upside of the paywall, company CEO Mark Thompson says that readers will soon find a wider array of content packages, including less expensive options. The move may be necessary, and according to Bloomberg, the CEO painted it as “the single most important thing we’re doing in the company.” Today, The New York Times released its earnings for the quarter, which came in slightly below expectations and revealed a decrease in advertising revenue. Recognizing the shift, Thompson will work to make the organization less reliant on ad revenue and more focused on digital subscriptions.

As for its growth strategy, it’s said that we can expect lower pricing tiers that offer access to specific content such as politics, technology and the arts, along with premium tiers that provide feature content and access to events. Curiously, videos and even games will be in the mix, but it’s currently unclear where that’ll fit into the tiered strategy. The New York Times currently serves 708,000 subscribers, which represents a 45 percent increase from the first quarter of 2012. It’s said that we can expect the refined subscription model to arrive sometime in late 2013 or early 2014, and it’ll be very interesting to see just how complex the outlet can go with its pricing.

[Image credit: Adam Kinney / Flickr]

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Source: Bloomberg, paidContent, Q1 Earnings Release

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Apr 23

New York Times videos now exempt from paywall, free ‘for the foreseeable future’

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New York Times videos now exempt from paywall, backed by ad support

The New York Times announced this morning that its paywall is coming down from the videos section of its website, meaning that you can now enjoy more than 10 videos per month about vegetable caramelization best practices. The free access comes at the price of advertiser content, of course, which runs ahead of the videos and hocks both Microsoft wares and Acura vehicles currently. A NYT press rep told Engadget that the move to unlimited video access isn’t temporary, but “never say never.” We were also told that it isn’t a test, and, “This is what we’re doing now. In terms of when and if we’ll move it back behind the gateway, we’ll cross that bridge when we come to it. We literally have no idea. For the foreseeable future, it’s free.”

The Grey Lady has been experimenting with its digital presence for several years now, and the publication instituted a site-wide paywall in 2011. The setup allowed readers free access to 10 pieces per month before being forced to login with a paid access account — like so many paywalls, it can be easily gotten around using alternate web browsers, and, for a long while, by simply removing a chunk of the URL that redirected visitors to its paywall, anyone could read an unlimited amount of stories / watch unlimited videos. The paper’s seen financial success in digital form as of late, reporting increased subscriber numbers and increased digital revenue alongside ever-decreasing ad sales.

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Jun 25

The New York Times is coming to Flipboard Thursday

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The New York Times is coming to Flipboard Thursday

Well, it’s hardly the release of a new summer blockbuster, but getting full length content from the New York Times in Flipboard is certainly going to excite news hounds that also appreciate fine UI design. A lot of content from magazines and newspapers is presented in abbreviated format in the slick app, but now Times subscribers will have unfettered access to the “paper of record’s” reporting. Even non-subscribers will be able to read some of the publications articles for free, just as they can through the site. Now all you have to do is wait for the switch to be flipped on Thursday and hope that other outlets follow suit.

The New York Times is coming to Flipboard Thursday originally appeared on Engadget on Mon, 25 Jun 2012 11:54:00 EDT. Please see our terms for use of feeds.

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