Hasta La Gadget!

God help us. Phablets are officially a thing.

According to Juniper Research, phablets are expected to hit 120 million units shipped by 2018, up from the estimated 20 million phablets shipped last year (2013).

Samsung validated the trend with the super-sized Galaxy Note series, which has gone on to be surprisingly successful for the Korean electronics giant.

The growth in the space is obvious when you look at Samsung’s numbers.

With the first Galaxy Note, launched in late 2011, the company sold 2 million units in the first four months. Samsung’s most recent iteration of the device, the Galaxy Note 3, sold 5 million units in a week.

But Samsung isn’t the only company to push out giant phones. LG recently released the G Flex, with a giant, curved display, Nokia has the Lumia 1520 running Windows 8, and HTC has the One Max (to name a few).

Apple, on the other hand, doesn’t have a phablet per se. However, as phablets have grown in popularity, Apple has made slight changes to its products to accommodate these growing trends, such as the release of the iPad mini and the extension of the iPhone screen from 3.5 inches to 4-inches.

The term “phablets” rose to prominence over the past two years, connoting a tablet-smartphone hybrid. Juniper believes that the screen must be 5.6 inches to meet phablet requirements.

So we now know that phablets are here to stay. But riddle me this: Is “phablet” too popular a term to swap it out for “tablone?”

Surprise surprise, there’s a new Galaxy Note. Whodathunkit? But with the Mega on the scene, the new Note 3 isn’t the leader of the pack when it comes to screen-size anymore. It looks like it’s getting a little bump in screen size up to 5.7 inches from 5.5, and is actually a couple grams lighter then the II. But don’t worry; it’ll be bigger on the inside.

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The PC industry may be shaken up by the rapid encroachment of tablets into consumer and enterprise spending habits — a trend that’s seeing lighter devices like the iPad, as well as cheaper tablets like Amazon’s Kindle Fire and more, eat into the market share of bigger and more expensive computers. But it’s all a matter of perspective: today IDC said that it’s actually lowering forecasts for tablet shipments this year and in the future.

“Growing competition”, IDC says, from smartphones with bigger screens (the recently-legitimized phablet) and wearables like smart watches, combined with a lack of exciting tablet product launches in Q2, are leading the analysts to says that there will be 227.4 million tablets shipped worldwide in 2013, down some 2 million from 229.3 million as previously estimated.

Yes, it’s not a huge drop, and you can argue that these are only estimates anyway. And it’s still some 57.7% higher than 2012 shipments. But IDC’s figures point to some themes that are worth watching for: whether even less-expensive tablets are possibly still too expensive for what consumers are willing to pay; whether even tablets — in some regards pared-down in functionality from PCs — are still too over specced for what many consumers want and need; and the issue of how much of our wallet we will want to dedicate to these products, as more of them enter the market.

On the enterprise side, IDC notes that right now, in fact, the tablet is pretty minor but is growing: It notes that tablet adoption in sectors like education and retail collectively accounted for 10% of all tablet sales in 2012, and that will only grow to 20% by 2017.

IDC also notes that it’s starting to see more developed markets already take their feet off the gas in terms of rapid adoption, with “maturing markets such as the U.S. now expected to cede share more rapidly to emerging markets such as Asia/Pacific.” It predicts that by 2017 there will be 407 million tablets shipped.

More immediately, competitive pressures will mean lower prices for tablets coming soon, IDC notes. “We expect average selling prices to continue to compress as more mainstream vendors utilize low-cost components to better compete with the whitebox tablet vendors that continue to enjoy widespread traction in the market despite typically offering lower-quality products and poorer customer experiences,” writes Tom Mainelli, research director for tablets.

In terms of regional activity, IDC points out that North America, Western Europe and Japan, which had traditionally been the leaders in tablet adoption, are already seeing some slow-down in sales, compared to other parts of the world. Today they account for 60.8% of the market, but that will drop to 49% by 2017, with emerging markets making up the remaining 51%. (Another proof point for why it’s so important for companies like Google, Facebook and others to build out their businesses in these markets.)

“Year-on-year growth is beginning to slow as the tablet market approaches early stages of maturity,” said Jitesh Ubrani, research analyst for IDC’s Worldwide Quarterly Tablet Tracker. “Much of the long-term growth will be driven by countries like China where projected growth rates will be consistently higher than the worldwide average.”

And here we face a conundrum. On the one hand, Sony’s Xperia Z Ultra has salivation-worthy guts. On the other hand, the screen on this thing is 6.4 freaking inches! That’s not a phone, that’s a tablet you talk into.

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Samsung has confirmed the arrival of a new sub-brand within its Galaxy range of mobile devices: the Galaxy Mega expands its mini-tablet-sized-phone (aka phablet) portfolio by firing two new devices into the category, building on the momentum generated by its extant Galaxy Note line.

Samsung said the Mega will be available globally — “beginning May from Europe and Russia”, adding that product availability will vary  by market and roll outs will be gradual. There’s no official word on Mega pricing yet but since both devices pack dual-core chips (vs the Galaxy Note II’s quad-core chipset) it’s possible they will be a slightly more affordable than Samsung’s other phablets.

Here’s how Samsung describes Mega:

The newest addition to the GALAXY family balances an optimal viewing experience on a 6.3-inch HD screen, yet is ultra-thin and portable enough to put into a pocket or hold in one hand. The GALAXY Mega offers a mix of popular smartphone and tablet features such as an effortless user experience, a split screen, multitasking between video and other apps and more.

JK Shin, CEO of Samsung’s mobile business, added in a statement that Mega is about bringing more choice to buyers who want a portable device with a big screen. “We are aware of a great potential in the bigger screen for extensive viewing multimedia, web browsing, and more. We are excited to provide another choice to meet our consumers’ varying lifestyles, all while maintaining the high-quality features of the award-winning GALAXY series,” he said.

Update: Samsung has responded to a query about how the Mega differs from the Note line, saying that while the Note is focused on content creation, having the S Pen stylus included, the Mega (which does not come with the S Pen) focuses on media consumption:

GALAXY Mega provides both tablet and smartphone usability.  It has a wider LCD with a landcape UI mode like tablet for maximizing viewing experience and various features.  It is also developed as a phone with slim form factor which gives the same usability of smartphones. GALAXY Mega focuses on customers’ media and contents consumption and GALAXY Note products are more concentrated on media and contents creation with S pen. (GALAXY Mega doesn’t come with an embedded S pen)

Samsung has climbed to a position of dominance in the smartphone market by offering a hugely diverse portfolio of devices, hitting price points from low end budget to high end flagship and everything in between — so little surprise that it’s beefing up its phablet line with Mega.

The company has also fuelled an industry wide trend for smartphone screen size inflation, following the introduction of the original Galaxy Note in 2011. That device had a 5.3 inch screen — which seemed massive at the time. But Samsung’s latest pair of phablets push out even more, adding a full extra inch in the case of the full HD device.

Design wise, Mega does not push the boat out — sharing the same look as fellow Galaxy devices, such as Samsung’s new flagship Galaxy S4 (which packs in a 5 inch pane).

Here’s the 6.3 inch Galaxy Mega:

And here’s the 5.8 inch Galaxy Mega:

On the specs side, the 6.3 inch Mega is the clear flagship of the pair — packing in a full HD screen, 4G/LTE connectivity and a 1.7GHz dual-core chip while the 5.8 inch Mega has a QHD display, HSPA+ and a 1.4GHz dual-core chip. There’s also a 1mm difference in thickness, with the flagship being 8mm thick vs 9mm for the Mega 5.8.

Full dimensions for the two devices are 167.6 x 88 x 8.0 mm and 162.6 x 82.4 x 9.0 mm. Weight is 199g and 182g respectively. Both devices have 1.5GB RAM. Memory is 8GB/16GB options for the flagship Mega, and 8GB on board the other. Both support microSD card memory expansion up to 64GB. Battery capacity is 3,200 mAh and 2,600 mAh respectively.

Each device has an 8 megapixel rear camera and a 1.9 megapixel front-facing lens. They also both run Android 4.2 Jelly Bean, skinned with Samsung’s TouchWiz UI.

Also on board is a full contingent of Samsung software services — including the likes of Sound & Shot and Drama Shot, introduced at the launch of the Galaxy S4 — plus even more new features, including:

• ‘S Travel’: Provides trip information, local guides and resources and more
• ‘Story Album’: Allows customers to create albums of daily events, keep special moments in one place using a timeline, geo-tag information and publish digital albums in hard copy
•  ‘Group Play’: Enables easy content sharing for up to 8 devices on the same Wi-Fi network.
• Samsung WatchON’: Transforms into an IR remote controller for a richer TV experience. Connect the device to your home entertainment system, and it will provide program recommendations, schedules, and even remotely control your TV.
•  ‘Samsung Link’: Easily streams photos, videos, notes, or music to your television, tablet or computer.
•  ‘S Translator’: Say or text what you need translated into the GALAXY Mega, and it will provide instant translation, using text or voice translation on applications including email, and ChatON.
• ‘ChatON’: Share what’s on your screen with friends to stay more connected.

Samsung was criticised for larding the S4 with too many software add ons, but it’s clearly not rowing back from this strategy of differentiating its Android devices with scores of its own software extras.

As with the Galaxy Note II, the new Mega devices support split screen viewing for applications including email, messages, ‘MyFiles,’ ‘S Memo’ and ‘S Planner’ — which, beyond their larger screen size, is one way Samsung differentiates its phablets from its flagship smartphones.

Back in January, analyst house IHS iSuppli predicted  smartphones with 5 inch+ screens would more than double in number this year — rising from 25.6 million in 2012, to 60.4 million in 2013, up “a notable” 136 per cent year on year.

Last fall, Samsung said channel shipments of its Galaxy Note II had pushed past five million two months after the device launched. Samsung does not break out actual sales of the Note.