Samsung’s announcing the Galaxy S IV tomorrow but before it does, Apple wanted to take a few shots at Android. Phil Schiller, Apple’s Senior Vice President of Marketing, crapped all over Android telling the WSJ that, “Android is often given a free replacement for a feature phone and the experience isn’t as good as an iPhone.” More »
It was just a while ago when we heard the news about Apple’s Senior Vice President of Marketing, Phil Schiller, denying rumors of a cheaper iPhone in the works. Various media outlets including Reuters wrote about the story, which was based on a report from the Shanghai Evening News.
But for some reason, Reuters has retracted its story today saying that it has withdrawn the story headlined “Apple exec dismisses cheaper phone as a market share grab-report” because the Shanghai Evening News report was subsequently updated with substantial changes to its content. (more…)
By Ubergizmo. Related articles: iPad Mini 2 And iPad 5 Launching In March [Rumor], iPhone Apparently Losing Its “Cool Factor” Amongst Teens, 
Rumors of a cheap iPhone in the works have graced the headlines this week. But according to Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, the rumored cheap iPhone model will never be the future of Apple products. Speaking to the Chinese newspaper Shanghai Evening News yesterday, Schiller said that Apple is not working on a cheaper iPhone, one that would grab market share right away. “We are not like other companies, launched multiple products in one breath, then pinning his hopes on a product to get the favor of consumers,” said Schiller. (more…)
By Ubergizmo. Related articles: Tim Cook: China Could Become Apple’s Largest Market In The Future, The Radius iPhone 5 Case Is As Minimalist As It Gets,
The traditional trail of inventory listings, leaked casings and internal components have teased us enough: it’s finally time to get down to the nitty gritty specs, and see how Apple’s latest (and daintiest) iPad shapes up to the competition. We’ve collected a trio of like-sized slabs to pit the device against, just for the fun of it. Read on to see how it stacks up against its peers.
For more coverage, visit our Apple Special Event hub!
Continue reading The iPad mini vs. the competition: fight!
The iPad mini vs. the competition: fight! originally appeared on Engadget on Tue, 23 Oct 2012 14:12:00 EDT. Please see our terms for use of feeds.
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Well, hello there, the worst-kept secret in tech. Apple’s iPad mini is the company’s newest device, a 7.9-inch tablet that’s designed to go toe-to-toe with Google’s Nexus 7. For now, it’ll sit alongside the iPad 2 and fourth-generation iPad, and as it packs the same 1,024 x 768 display as the second-generation slate, apps will carry across without any resizing. While Phil Schiller didn’t mention Google or the Nexus 7 by name, the rival slate (and Google’s app library) was compared to the newest iOS device. On stage, he claimed that the screen, which is .9-inch larger than the Nexus 7, gives the iPad mini 35 percent more display area than Google and ASUS’ collaboration.
On the hardware size, the 7.2mm thick, .68 pounds device has been manufactured with an “all new” process that gives it the same anodized edges as you’ll find on the iPhone 5. If you were hoping for equal specifications to the big-daddy iPad, you may be mildly disappointed. While it will pack a 5-megapixel camera and an LTE modem (if you opt to buy a cellular model), it’s running the last-generation A5 CPU. However, the slower internals and less potent display may account for how the company has been able to squeeze out a claimed 10 hours of use despite the constrained space for a battery. Pre-orders for the $329, 16GB WiFi-only model begin on Friday (October 26th) and will begin shipping on November 2nd. The cellular-equipped models will begin shipping a few weeks afterward on AT&T, Verizon and Sprint, with the 16GB base model costing $459, running all the way to $659 for the 64GB unit.
Gallery: iPad mini
Gallery: iPad mini press shots
For more coverage, visit our Apple Special Event hub!
Apple announces 7.9-inch iPad mini with a 1,024 x 768 display, A5 CPU and optional LTE for $329 originally appeared on Engadget on Tue, 23 Oct 2012 13:51:00 EDT. Please see our terms for use of feeds.
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The new iPod Touch is so impossibly thin that in the race to get skinny, it had to get rid of a few features: specifically, the ambient light sensor that could adjust the brightness of the screen from the brightness of the room the iPod Touch was in. That’s completely gone in the new iPod Touch. More »
San Francisco shook today, but thankfully, it wasn’t from an earthquake. In case you missed today’s event, Apple took the wraps off of the new iPhone 5, along with a new batch of iPods, a new version of iTunes and a round of price reductions. A replay of the keynote is available on Apple’s website, where you can join Tim Cook, Phil Schiller, Scott Forstall and even the Foo Fighters make waves. So grab your beverage of choice and settle in for two hours of gadget goodness — you’ll find it at the source link below.
Filed under: Cellphones, Software, Mobile
Apple’s iPhone 5 keynote event now live for online viewing originally appeared on Engadget on Wed, 12 Sep 2012 19:38:00 EDT. Please see our terms for use of feeds.
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Now that we know much, much more about Apple’s latest iPhone, we can’t help but wonder why certain features are missing from the iPhone 5. For instance, near-field communication — standard in many iPhone competitors — is notably absent. This seems especially odd considering iOS 6’s Passbook feature, which acts like a virtual wallet for gift cards, boarding passes, and other such things, would be a perfect fit for NFC technology. “Passbook does the kinds of things customers need today,” Apple senior VP Phil Schiller told All Things D.
Schiller also explained the reason for the iPhone 5’s new “Lightning” port, which allows for faster data transfer between phone and computer, but also requires an adapter ($29) for use with Apple’s previous wire standard. Apparently Apple’s future lineup would be impossible without the new connecter, according to Schiller. He attempted to assuage concerned consumers with one hopeful promise: “This is the new connector for many years to come.”
And finally, when pressed on wireless charging — a main feature of Nokia’s flagship Windows Phone 8 device, the Lumia 920 — Schiller said such a feature offers little to consumers beyond confusion. “Having to create another device you have to plug into the wall is actually, for most situations, more complicated,” he said. As per usual, the iPhone 5 will charge via USB — using the new dock connector, of course. But surely, turning a bunch of cables into just one giant wireless charging plate aligns well with Apple’s simplicity design, right?
Filed under: Cellphones, Mobile
Apple’s Phil Schiller explains new ‘Lightning’ port, doesn’t think much of NFC and wireless charging originally appeared on Engadget on Wed, 12 Sep 2012 17:29:00 EDT. Please see our terms for use of feeds.
Its name is enough to send CEOs into cold sweats, which is why the rest of the mobile world spent last week announcing their hardware back-to-back to steal a march on this handset. Now, after all of the rumor, speculation and leaks, Apple’s sixth iPhone has finally been unveiled in San Francisco. We’ve got around 45 minutes before the world begins idly speculating about next year’s iteration, so let’s spend what little time we have delving into what’s changed between now and the last time we were here.
Check out our liveblog of Apple’s event to get the latest news as it happens!
Check out all the coverage at our iPhone 2012 event hub!
Continue reading iPhone 5 vs. iPhone 4S: what’s changed?
Filed under: Cellphones, Mobile
iPhone 5 vs. iPhone 4S: what’s changed? originally appeared on Engadget on Wed, 12 Sep 2012 14:01:00 EDT. Please see our terms for use of feeds.
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